Erica Carroll, Csm

Erica Carroll, Csm Email and Phone Number

Fractional CMO | Founder & CEO @CharBett Strategies • Women in AV Podcast Host • Rosie Riveters Explores Pro AV • 40 under 40 • 2023 AV Pro of the Year Nominee @ CharBett Strategies
Erica Carroll, Csm's Location
Atlanta Metropolitan Area, United States, United States
Erica Carroll, Csm's Contact Details

Erica Carroll, Csm work email

Erica Carroll, Csm personal email

About Erica Carroll, Csm

Erica Carroll is a passionate and driven professional in the Audio Video industry, with a love of learning new things and sharing technical concepts with others. With over a decade of experience in AV, Erica has worked exclusively for AV manufacturers and established herself as a leader and expert in developing customer education and technical training programs. Her love of learning new things and solving complex problems has been the driving force behind her success, and she thrives on the challenges that the AV industry presents.Erica's dedication to the industry extends beyond her day-to-day work. She is an active volunteer, holding the committee chair position with the AVIXA Content & Learning Committee and in a past position with the AVIXA Women's council, where she served as a local leader from 2018 to 2022. Her passion for empowering women in the industry is also evident in her role as the host of AVNation's Women of AV Podcast, where she shares stories and insights from women in all career stages and specialties within AV.Erica's commitment to education and community outreach is also demonstrated through her leadership of an annual fundraiser for Rosie Riveters, a 501c3 organization dedicated to building girls' confidence in STEM fields. Through this fundraiser, Erica has helped to introduce young girls to the AV industry, showing them that it is a viable career path, and actively helping to close the gender gap for future generations coming into AV.Whether she is building new training programs, mentoring other women in the field, or inspiring young girls to pursue careers in STEM, Erica is committed to making a difference in the world around her.

Erica Carroll, Csm's Current Company Details
CharBett Strategies

Charbett Strategies

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Fractional CMO | Founder & CEO @CharBett Strategies • Women in AV Podcast Host • Rosie Riveters Explores Pro AV • 40 under 40 • 2023 AV Pro of the Year Nominee
Erica Carroll, Csm Work Experience Details
  • Charbett Strategies
    Ceo & Fractional Cmo
    Charbett Strategies May 2024 - Present
  • Proavcourses.Com
    Founder
    Proavcourses.Com Aug 2019 - Present
    The Ultimate ProAV Course CatalogA crowd-sourced collection of courses from across the industry.
  • Mersive Technologies
    Director, Marketing & Customer Education
    Mersive Technologies Feb 2023 - May 2024
    Lakewood, Colorado, Us
    In this role, I spearhead the strategy, development, and success measurement of marketing campaigns and public-facing assets. My responsibilities include managing a product line as the product marketing manager, where I focus on effective product messaging and positioning. I actively support the sales team and manufacturer's representatives through sales enablement, enhancing their performance and efficiency. Additionally, I lead and mentor a dynamic product and marketing team, guiding them through the nuances of the AV industry. My leadership extends to hiring and managing an outsourced PR agency and a team of technical writers, ensuring our external communications are as robust as our internal efforts.In addition, as the Product Manager for Solstice, Mersive's flagship product, I led the launch of two new product offerings and multiple software releases, advancing the product's market position. By conducting market analysis and shaping the product roadmap, I ensured strategic alignment and customer satisfaction, driving product adoption. My leadership across cross-functional teams facilitated seamless go-to-market strategies and product improvements.
  • Mersive Technologies
    Senior Manager, Product Marketing & Training
    Mersive Technologies May 2022 - Feb 2023
    Lakewood, Colorado, Us
    As the Senior Manager of Product Training and Adoption, I managed all aspects of customer-facing education, including e-learning, webinars, and technical documentation. In addition to the creation and implementation of a comprehensive strategy and roadmap for training, I implemented an onboarding plan to drive customer satisfaction and adoption in the customer journey.
  • Mersive Technologies
    Senior Product Training Manager
    Mersive Technologies Oct 2020 - May 2022
    Lakewood, Colorado, Us
    Most notably, I successfully launched a technical education program within a tight 90-day deadline and further expanded our offerings by implementing a Learning Management System (LMS) and developing two additional courses within six months. This period was pivotal in establishing a robust educational framework for our customers and partners in my first nine months. This role sits under the marketing team where I ran campaigns for the training program's launch and continued growth.
  • Avixa
    Content & Learning Committee Chair
    Avixa Jan 2021 - Dec 2023
    Fairfax, Va, Us
  • Avixa
    Content & Learning Commitee
    Avixa Jan 2019 - Dec 2023
    Fairfax, Va, Us
    Delegated by the Board of Directors as an advisory committee to staff, the committee evaluates submissions for InfoComm show education sessions ensuring relevant programming. The committee also advises staff on faculty recognition, program design, content development, and user experience for industry learning programs.
  • Avixa
    Women'S Council Local Leader
    Avixa Jan 2018 - Jan 2023
    Fairfax, Va, Us
    Volunteer Leardership
  • Atlona
    Education And Training Manager
    Atlona Sep 2017 - Oct 2020
    San Jose, Ca, Us
    Focused on growing and managing Atlona Academy, including Atlona’s online certification program, developing and delivering content curriculum, and driving instructional marketing initiatives. In 2017, her dedication won her team SCN’s Platinum Award: Best Use of an Afternoon (Best Online Training).
  • Atlona
    Training And Elearning Specialist
    Atlona Jan 2015 - Sep 2017
    San Jose, Ca, Us
    With creativity and through multi-media applications, I develop training content for internal employees and external customers including presentations, graphics, scripts, and voiceovers. I work closely with SME's and other departments to establish content to be provided in a learning curriculum. I manage the LMS and am accountable for weekly reporting on all learner's progress in the system. I create assessments on modules, and am consistently looking for the best way to present information. I also teach ILT (Instructor Lead Training) courses that include technical training and sales training. Additionally, I created hands-on labs for ILT courses and Factory Training.
  • Digital Projection
    Training Manager For The Americas
    Digital Projection Oct 2013 - Dec 2014
    Oldham, England, Gb
    Create and distribute engaging training content and online portals to make DPI product education and technical training easily accessible. Delivering training courses to reps, consultants, and internal employees. Organize successful road shows and ILT events. Maintained industry partner relationships and demos. Managed CEDIA and InfoComm courses, credits, and relationships
  • Digital Projection
    Application Engineer
    Digital Projection Feb 2012 - Oct 2013
    Oldham, England, Gb
    Specking in, troubleshooting and designing projection applications.Control System design and projector control protocol guidance.Working with integrators to review CAD drawings and make reccomendations for new installations
  • Co-Founder Speed Dating
    Founder
    Co-Founder Speed Dating Mar 2011 - Mar 2012
    YOU have a GREAT idea! You need someone to help you pull it off! We want to help you find that person. Co-Founder Speed Dating will give you face-to-face (3 minute) meetings with 20 other entrepreneurs in 2 hours. And our pre-screening application process will ensure the highest quality candidates.
  • Right Hand Ma'Am
    President
    Right Hand Ma'Am Apr 2006 - Feb 2012
    Graphic Design and Virtual Assistant Services to Entrepreneurs and Small Businesses by building their building their brand, identity and web presence.Right Hand Ma'am is customized and designed to meet individual needs. A virtual assistant service when you need it most saves you time and money.
  • Hamco-Atlanta
    Executive Assistant & Inside Sales
    Hamco-Atlanta Apr 2009 - May 2010
  • Laughing Matters Entertainment & Education
    Virtual Assistant & Project Manager
    Laughing Matters Entertainment & Education Jun 2006 - Nov 2008
    Assignment from initial client contact, establishing client relationship, recommendation of event type, budget decision, casting and staff selection, and location coordination. Maintain delicate balance of client, location and performance. Information Technology Consultant. System upgrades and network creation. Marketing Designer. Design and execute logos and identities, brochures, websites, mailers and other marketing materials for various projects and divisions.
  • Best Buy
    Cross-Positioned/Geek Squad
    Best Buy Jul 2005 - Oct 2008
    Richfield, Minnesota, Us
    After 4 months as a Computer's Associate, I was promoted to Personal Shopping Assistant (PSA). This position deals directly one on one with specific clients. Responsibilities included attention to detail, assessing customer's needs, confidentiality, plus all budget and technical requirements. Promoted again to Business Technology Professional/Admin. The duties are to consult with individuals and small business owners to assess their needs and provide them with technological products and support. Admin work includes data entry, filing and keeping multiple departments organized. Finally, Counter Operations Agent with Geek Squad. As such, it is necessary to follow up with customers on their repairable electronics. Paying attention to detail and keeping track of progress in the repair process. Customer contact is key. *Cited as name appearing most often in positive customer surveys for 8 consecutive months. Recognized by Vice President of company for excellent customer service.
  • Dad'S Garage Theatre Company
    Technical (Lighting) Improvisor
    Dad'S Garage Theatre Company Apr 2006 - Apr 2008
    Atlanta, Ga, Us

Erica Carroll, Csm Skills

Marketing Graphic Design Social Media Sales Customer Service Networking Illustrator Microsoft Office Training Strategy Social Media Marketing Leadership New Business Development Adobe Creative Suite Photography Entrepreneurship Marketing Strategy Photoshop Smo Social Networking Creative Direction Project Management Email Marketing Google Docs E Commerce Crm Online Marketing Seo Corporate Branding After Effects Logo Design Management Presentation Development Advertising Event Management Brand Development Customer Relationship Management Projection Applications Small Business Web Design Online Advertising Google Apps Creative Consultation Account Management Public Speaking Business Development Av Lms

Erica Carroll, Csm Education Details

  • Miami Ad School Atlanta @ Portfolio Center
    Miami Ad School Atlanta @ Portfolio Center
    Graphic Design
  • Product Marketing Alliance
    Product Marketing Alliance
    Product Marketing Certification

Frequently Asked Questions about Erica Carroll, Csm

What company does Erica Carroll, Csm work for?

Erica Carroll, Csm works for Charbett Strategies

What is Erica Carroll, Csm's role at the current company?

Erica Carroll, Csm's current role is Fractional CMO | Founder & CEO @CharBett Strategies • Women in AV Podcast Host • Rosie Riveters Explores Pro AV • 40 under 40 • 2023 AV Pro of the Year Nominee.

What is Erica Carroll, Csm's email address?

Erica Carroll, Csm's email address is er****@****ail.com

What schools did Erica Carroll, Csm attend?

Erica Carroll, Csm attended Miami Ad School Atlanta @ Portfolio Center, Product Marketing Alliance.

What are some of Erica Carroll, Csm's interests?

Erica Carroll, Csm has interest in Networking, Mma, Technology, Baking, Theatre, Photography, Swing Dancing, Painting, Creating, Home Craft Parties.

What skills is Erica Carroll, Csm known for?

Erica Carroll, Csm has skills like Marketing, Graphic Design, Social Media, Sales, Customer Service, Networking, Illustrator, Microsoft Office, Training, Strategy, Social Media Marketing, Leadership.

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