At Six9.Digital, we specialize in marketing, ecommerce, and marketplace management solutions designed to unlock brand potential and drive growth in today’s competitive digital landscape.

Houseof71 Marketing provides comprehensive consulting and fractional CMO services to unlock brand potential and drive lasting growth. Specializing in brand management, integrated marketing strategy, digital marketing, and e-commerce optimization (DTC & AMZ), we help brands succeed in competitive markets. With a presence across the U.S. and Europe, we bring global expertise to fuel market expansion. Together, we drive results.

Dedicated time for personal development, family, and reflection to recharge and refine goals. Completed 36 hours of upper-level coursework in business administration and media innovation.Earned professional certifications in data analytics and social media. Trained in modern marketing tools and AI technologies.

Transformed marketing, e-commerce, and PR for a $60M consumer wellness business to drive regional expansion. Built and scaled a high-performing team, establishing regional marketing, content, and campaign functions from the ground up. Introduced best practice processes, scalable frameworks, and data-driven decision-making, improving efficiency and effectiveness. Delivered insights-driven strategies, refining messaging and identifying key audiences. Led integrated go-to-market and seasonal campaign planning, launching localized campaigns that boosted relevance and effectiveness. Conducted research, providing actionable insights in under 3 weeks for <$3K. Implemented website optimization, reducing testing time from 3 months to 3 hours, driving up to a 20% conversion increase, and identifying 50+ high-impact enhancements. Achieved +13% revenue growth and +140% conversion improvement through content enhancements. Increased brand awareness with a 97% YoY increase in PR placements by focusing on larger, regionally relevant campaigns and strategic Netflix and HBO placements. Established a strong strategic foundation that resulted in a 3X organic demand increase in 2024.

Led global integrated marketing & campaign strategy, brand, and creative for Dell and Alienware products, targeting consumer, small business, and gaming audiences across all channels. Delivered high-impact campaigns with $200M in media spend, achieving awards for creative excellence and +25% increase in brand perception and +27% in consideration, contributing to record revenue and operating income gains YoY. Developed an insight-driven strategy focused on fewer, high-impact initiatives while transforming social strategies and operating models aligned with modern media. Reduced creative budget 28%, scaling from 7% to 5% of gross margin, through agency optimization, reduction of low utilization assets, and process modernization. Increased XPS awareness and familiarity by +8 points with the first large investment influencer campaign with celebrity Yara Shahidi, a global-scale influencer content series, and dedicated @XPS social handles with +243% engagement and +58% ROAS above benchmarks. Managed a 35-person globally dispersed organization, transforming from functional silos to agile customer-centric integrated marketing teams with end-to-end audience ownership, resulting in unprecedented message simplification, efficiency, and effectiveness. Delivered the highest-performing Black Friday campaign, achieving +111% demand attainment and +17% YoY growth, along with the highest-tested small business broadcast spot and record 45% gaming campaign awareness. Drove transformation of all Marcom, elevating identity and voice to establish Dell as a premium brand, achieving +25pts premium perception increase. Developed audience-optimized brand identity and guidelines to ensure voice, visual identity, and messaging resonate and perform with target audiences while aligning to overall brand values. Delivered research-driven catalog transformation generating +$7.5M revenue with -$1.8M cost. Doubled co-marketing funding while improving brand treatment, increasing Dell recall.

Role focused on delivering exceptional marketing communications for Consumer and Small Business customers globally. This includes communications strategy and creative development of brand, transactional, retail and complex targeted catalog and CRM/LCM communications.

Led global digital marketing communications to generate brand affinity, awareness, and consideration from Small & Medium Business customers worldwide. This includes but is not limited to digital strategy, social marketing, affiliate programs, paid search and traditional online advertising. Key focus on brand elevation, creative development and agency management.

Led digital innovation initiatives that significantly improved engagement, quality, and effectiveness of US Small Business website. Responsibilities included managing a high-performance team of digital experts, digital strategy development, high-volume content marketing and publishing, and E-commerce optimization envisioning, requirement development, and program management.

Managed targeted small business website, improving customer experience and profitability for $650M United States online channel.

Led a large multi-cultural team to plan, deploy and optimize Email, Search, Affiliate & Online Advertising. This included P&L responsibility for 13 countries and complexity of 15 languages.

Led strategic online globalization effort to deploy US eCommerce applications to European region. Defined requirements for 2003 global site redesign.