Led product design at student led-start-up, MoodRoom at the 2024 Dempsey Startup Competition and placed 2nd overall.Collaborated with in-team illustrator to design environments and game elements.Designed and prototyped for web on Figma for 2nd round. Pitched and conducted walk-throughs at the exhibition booth.Designed mobile screens and information architecture for final round.Assisted with literature market research to identify key points of competitive advantage.Key connector to advisors and collaborators that would help contribute to building our solution, i.e, DBT AI chatbot technology, game design and interaction design.

• Designed 4 new features for Cacti iOS app’s go-to-market strategy to increase its capabilities for future monetization. Proposed these features based off competitive market research, customer journey maps and requirements from customer feedback.• Implemented a UI kit according to Apple HIG to maintain UI consistency and speed up development protocol.• Prototyped high-fidelity wireframes to effectively communicate task flows and design documentation to development team. • Collaborated with and served as liaison between development and founding team to design and develop product and maintain consistent scheduling towards release while prioritizing team wellness.• Performed in-house usability tests with unbiased teams to ensure quality assured product release.• Brainstormed marketing solutions to design and illustrate visual content relevant for Instagram and Snapchat increasing Cacti’s first time user downloads by 300%.