Recruited to transform a high potential development team for the industry’s leading online retailer of CPAP equipment. Supported all software engineering needs for web site, order management, fulfillment, inventory management, product management, purchasing, reporting, and customer service. Supervised a staff of 15 developers, QA, and BA resources, including 5 resources distributed globally.• Doubled size of team from 8 members to 15 in a four-month period, adding all the necessary structure to support requirements documentation, development, and testing.• Reduced troubleshooting and support expenses by ~$1M annually through directed remediation efforts and changes in project workflow, allowing capacity to be more focused on feature delivery and growth.• Spearheaded the discussion and decision to move from a custom, legacy platform to a SOA system, leading discovery and negotiation to a final selection of vendor and implementation partners. New system projected to enable business to grow by 50% over the next three years.• Established Agile SDLC as the standard process for defining, developing, and delivering work, enabling the delivery of the complete redesign and implementation of multiple segments of the customer shopping funnel as well as multiple new customer features in less than a year.• Delivered A/B testing capabilities to the organization, driving increased revenues of at least 2% with each feature update and test conducted.• Proposed and oversaw the implementation of a single-page architecture that implemented a CMS for business partner management of content, a page-by-page update of the existing site rather than a big bang implementation, and a fully responsive page layout system.• Implemented a QA practice to ensure quality improvement and build out of automated capabilities for future scaling.

Hired to oversee the software development efforts for the customer front-end of Academy Sports and Outdoors, one of the leading sporting goods ecommerce sites, with $350M+ sales. Was also given responsibility to strengthen its Agile practices. Supervised a staff of 7 developers and scrum masters.• Drove the discussion and decision to rebuild the web site experience as a single page application in React, with a micro-services backend, allowing for a more modern architecture and ease of maintenance and continued growth in feature capability, supporting a projected growth in site revenue of 15%.• Developed a training plan for team members to learn the necessary skills with React to support the new site initiative.• Led the concept and execution of a mobile app for customer use in stores to check prices and availability on site to drive growth in omnichannel customer behaviors.• Updated Agile practices, removing waterfall elements and adding scrum masters, and code management practices to increase team velocity across the development organization by 25%.• Instituted new developer tooling to increase developer efficiency, saving over 30 minutes per developer per day in lost productivity.

Joined team to oversee the implementation of the customer facing web experiences for DSW shoes, generating over $400M in annual sales. Was directly responsible for changes in front-facing architecture and supervised a staff of up to 16 developers, 12 of which were a distributed team across multiple locations.• Initiated the architectural change in the web site to a services-based, single page application in Angular. The resulting product produced a 15%-20% lift in conversions and revenue at launch.• Drove a mobile-first approach to web site design and implementation, with heavy emphasis on creating a leading checkout flow on mobile devices.• Provided accurate cost and timeline projections for the project to rebuild the entire DSW.com web site experience, including required resources and funding.• Doubled the release cadence, taking teams from a four-week development and release cycle to a two-week cycle by improving on Agile practices and workflow, delivering value faster and compounding business returns as a result.

Moved into position when MVT team was disbanded due to organizational restructuring with the chase.com UX team. Was responsible for leading UX architecture efforts on internal-facing HR web properties for Chase employees, serving over 250K users.• Led redesign of compensation adjustment system for all Chase employees. Worked with business owners to design release iterations over two years, with the final product being recognized by top HR executives as the best piece of work to ever come out of the department.• Integrated site metrics into the user experience design process for internal sites, improving visibility into user challenges.• Coach development team members on how to deliver elements of the UX designs provided, leading to features that won high marks from HR executives and users.• Owned the enterprise vendor relationship for the prototyping tool iRise, allowing 500+ users the ability to visualize design concepts for projects across the organization.

Brought on to provide technical leadership and hands-on implementation of A/B and multi-variant testing for chase.com properties. These changes affected user and business behavior for one of the world’s largest banking web sites.• Provided architecture and implementation for all customer-facing site tests.• Delivered tests that increased or prevented reductions in revenue of at least $1.5M each time.• Built out reporting for test results and provided recommendations for follow-up improvements to user experiences.• Created hypotheses for user behavior outcomes, designing tests and measurements accordingly to allow root cause determinations and validations of assumptions.

Rejoined ICC on a temporary basis to lead the design of the administrative interfaces for an industry-first, Windows-based software system for the travel agency industry. Serving our client, TravelPort, the ways travel agency systems functioned were fully modernized and simplified, reducing costs and improving customer experiences.• Quickly learn, understand, and interpret a complex data system and business environment to identify critical points of user experience difficulty and opportunities for improvement.• Lead a team of UX architects and visual designers in conceptualizing, prototyping, and presenting solutions to administrative needs in the new TravelPort system.

Recruited to lead a team of interaction and visual designers in creating the user experiences for a new educational web portal. This was a major step forward in McGraw-Hill’s push to evolve into an online educational publishing model for the secondary education market.• Selected to present a project overview and materials to McGraw-Hill’s CEO and senior executive team.• Coordinated with the development team to develop prototypes and conducted related user testing to inform project objectives.• Created and presented training materials to sales team.

Joined to provide consulting services for client Nationwide Insurance, particularly with focus on designing experiences related to customer self-management of financial and retirement accounts.• Architect user experience solutions and create functional prototypes for use in on-site testing.• Create test plans for the evaluation of user experience designs.• Document designs for use as specifications by development teams.

Hired to lead the user experience design of a first-of-kind home control system to be used for upscale residences and resorts.• Created personas and use cases to inform business and design recommendations.• Architect user experiences and flows for the system and present to leadership and development teams for review and requirements.• Present functional prototypes for trade and media events.

Started a company dedicated to the design and development of compelling, user-friendly, multimedia experiences for clients across many different vertical markets. Clients included Paws Inc (Garfield), Muppets, PBS Kids, Cartoon Network, LensCrafters, MTV, TIAA-CREF and others. Grew the company to a total of 8 full-time associates, engaging and managing offshore resources on a project need basis.• Worked directly with clients to understand project needs, create proposals, and close sales.• Managed timelines, estimates, and contracts for all projects.• Functioned as lead architect and developer for projects delivered both on physical media for retail as well as online or in kiosk form.

Lead developer for several multimedia projects. Clients included Bank One, AirNet Systems, Beginner’s Bible and others.• Lead develop for projects using Macromedia Director and Flash• Meet with clients to determine scope and requirements of projects, as well as brainstorm additional solutions• Collaborate with media creators to develop wireframes and storyboards to insure usability and flow, as well as coordinate deliverables for development

Lead usability design on several database-driven and multimedia applications. Championed usability design and testing as part of good development processes.• Meet with clients to determine project scope and goals as well as suggest other enhancements that could be provided by the additional internal skills• Design, document and prototype interfaces for numerous business applications using Visual Basic• Lead development on the second generation of the CompuServe CD, built entirely as a hybrid CD and Web publication using Macromedia Director• Implement usability testing methodologies as part of the design process• Manage relations with development team members to ensure application development meets design and client goals