Zach Davis is USA TODAY's Top Hiking and Outdoor Blogger, author, and entrepreneur. Zach is not currently interested in having a boss so he shall henceforth refer to himself by his rap name, "Zdiddy"​. Zdiddy is the founder and Editor-in-Chief at The Trek, a media company dedicated to thru-hikers and long distance backpacking enthusiasts. The Trek serves more than 200K unique visitors per month, their following on social media is 400K, and its flagship podcast, Backpacker Radio, is the #1 hiking podcast on iTunes. Zdiddy spent two years as the Director of Marketing for Tech Cocktail, an online media company and national events organization. Duties included analytics, social media strategy, traffic hacking, writing, project development, strategic partnerships, event marketing and management.Zdiddy is the author of "Appalachian Trials" the first and only book focusing on the psychological component of thru-hiking all 2,184 miles of the Appalachian Trail, a feat he accomplished for himself in 2011. He self-published Appalachian Trials because he avoids giving money to dinosaurs when possible. He wrote, formatted, and marketed the book as well as screened for editors, cover designers, and web designers. Appalachian Trials is endorsed by Tim Ferriss, New York Times Best Selling author of The Four Hour Workweek. As of December 2014, Appalachian Trials has sold more than 12,000 copies and was named the most popular book amongst AT thru-hikers according to an ATC survey. He is also an intelligent, handsome young man (source: mom).Zdiddy enjoys bad beer, good wine, green tea, and black coffee. He is a backpacker, trail runner, and die-hard Chicago Sports fan.