An award-winning writer, brand strategy and social media consultant working with brands big and small within the spirits industry to define, fix, build and grown their brands. He also founded GreatDrams.com and has recently authored his first whisky book, The GreatDrams of Scotland, a conversational book of distillery stories, anecdotes and historical accounts from distilleries all over Scotland. GreatDrams is the brainchild of Greg Dillon, a passionate brand, innovation and marketing… Show more An award-winning writer, brand strategy and social media consultant working with brands big and small within the spirits industry to define, fix, build and grown their brands. He also founded GreatDrams.com and has recently authored his first whisky book, The GreatDrams of Scotland, a conversational book of distillery stories, anecdotes and historical accounts from distilleries all over Scotland. GreatDrams is the brainchild of Greg Dillon, a passionate brand, innovation and marketing consultant. With a background within the world of brand strategy, having started his career at Reuters before joining Bloomberg and finally moving agency side to work with some of the most compelling brains in the marketing world to develop and hone his brand-building craft and which would set him on the path that would lead to setting up my his consulting firm, GreatDrams Consulting.Along with his wife, Kirsty, there is also a product-based business spawned from the success of GreatDrams.com that provides customers with various whisky-based products and services including books, bottles of whisky and private whisky tastings. Our first exclusive bottling was meant to be a one-off, but due to popular demand both online through GreatDrams.com/shop and direct to consumers it has triggered the realisation that this ‘one-off’ should become a business in its own right. And that’s exactly what happened; our business now buys interesting casks of whisky from distilleries all around Scotland as they are maturing, to be held in duty suspension at a warehouse in Scotland that we release as and when the flavour profile is perfect and delivers on our quality assessments. Show less

Winning a coveted IWSC award isn’t easy but that’s what makes the medal so well respected among trade and consumers alike. Our panels of handpicked industry experts judge entries over 7 months of the year to ensure a considered approach to tasting is adhered to for each and every product.The Competition runs a structured and rigorous two-stage judging process, first using the ‘double blind’ judging method meaning samples are tasted in pre-poured numbered glasses so that judges never see… Show more Winning a coveted IWSC award isn’t easy but that’s what makes the medal so well respected among trade and consumers alike. Our panels of handpicked industry experts judge entries over 7 months of the year to ensure a considered approach to tasting is adhered to for each and every product.The Competition runs a structured and rigorous two-stage judging process, first using the ‘double blind’ judging method meaning samples are tasted in pre-poured numbered glasses so that judges never see a bottle.Judges taste no more than 60 samples a day to avoid palate fatigue and each product is judged by a whole panel in sync allowing for group discussions.The second stage of the judging is the detailed chemical and microbiological analysis which is undertaken by an independent third party to identify "show products" that may not be the true representation of the product that consumers would buy from the shelf. The Competition’s independent Technical & Judging Committee meet once a quarter to ensure the upmost integrity, accuracy and impartiality during the judging process.https://www.iwsc.net/people/profile/42/judge Show less

Strat-Talking.com is all about empowering consultants, freelancers and small business owners to make the most of their business with business tips, advice, thoughtpieces, retail / brand audits, market commentary, eBooks and guest posts packed with insight into life with your name at the top of the invoice.This site is the culmination of years of not having access to great advice as a strategist, often learning on the fly and spending lots of time scouring the web without one simple hub… Show more Strat-Talking.com is all about empowering consultants, freelancers and small business owners to make the most of their business with business tips, advice, thoughtpieces, retail / brand audits, market commentary, eBooks and guest posts packed with insight into life with your name at the top of the invoice.This site is the culmination of years of not having access to great advice as a strategist, often learning on the fly and spending lots of time scouring the web without one simple hub of information, conversation and tools. Show less

Strategy consultancy that partners with and freelances for a number of clients across a number of agencies and brands around the world, current agency roster includes: Blue Marlin, LondonThe One Agency, LondonCB'a Brand Engine, San FranciscoInnovation Kitchen, Singaporejkr, LondonDesign Studio, LondonEngine, LondonTangible, LondonErgo, London1HQ, WindsorHeavenly, London & Cardiff20.20, LondonWebb deVlam, LondonSterling Brands, New… Show more Strategy consultancy that partners with and freelances for a number of clients across a number of agencies and brands around the world, current agency roster includes: Blue Marlin, LondonThe One Agency, LondonCB'a Brand Engine, San FranciscoInnovation Kitchen, Singaporejkr, LondonDesign Studio, LondonEngine, LondonTangible, LondonErgo, London1HQ, WindsorHeavenly, London & Cardiff20.20, LondonWebb deVlam, LondonSterling Brands, New YorkOliver Marketing, LondonInterbrand, LondonLandor, London Show less