Gregory Hickman Email and Phone Number
I love working in marketing because I get to help companies to build their brands, reach target audiences, and achieve their goals. I love luxury brands and have truly enjoyed working with Nationwide to promote their homes. I bring an innovative, entrepreneurial approach and both creative and analytical strengths which help me develop marketing strategies that deliver results. In the past, as a real estate broker, one of my greatest passions was helping my clients find their new homes; with Nationwide, I get to do the same thing but from a marketing standpoint. I enjoy collaborating with others across all areas of a business to create and promote products. With great communication and interpersonal skills, I thrive in cross-functional settings where everyone contributes their expertise. Over my 10+ years with Nationwide Homes, here are some of my proudest achievements: - Grew business by 40% over the past decade. - Managed a major rebrand (website, logo, branding package, digital/print materials) for Nationwide’s 60th anniversary. - Secured a feature on Barnwood Builders (Magnolia Network) using a Nationwide tiny house, paving the way for them to become an ongoing customer.- NASDAQ acknowledgement on the stock market of Cavco Industries’ affordable housing project.- Community Impact Project of the Year Award (2022) with the Manufactured Housing Institute for the Five Points Neighborhood Initiative. - Extreme Makeover: Home Edition feature on ABC Network.- Home Free Feature with Tim Tebow and Mike Holmes.
Nationwide Custom Homes
View- Website:
- nationwidecustomhomes.com
- Employees:
- 93
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Head Of Marketing And MerchandisingNationwide Custom HomesUnited States -
Head Of MarketingNationwide Custom Homes Jan 2024 - PresentMartinsville, Virginia, UsIn addition to duties and responsibilities from prior role, collaborate with the leadership team on product development and trend forecasting to guide home design. • Direct company brand management, marketing and sales campaigns, marketing collateral development, customer and industry communications, press releases, website planning, and CRM management. • Serve as the main liaison between sales managers, engineers, and builders to collaborate on branding pieces, including copyright release forms, Nationwide and builder logos, brochures, letterheads, and cutsheets. • Create marketing content for email, social media, advertising, and websites.• Manage an ongoing marketing campaign highlighting the latest and greatest homes and features.• As a member of the New Construction Product Development Committee, partner in the design of new home exteriors, interiors, floor plans, and materials, from cost-efficient to luxury, to provide customizable options at all price points. • Conduct market analysis and trend forecasts to identify buyer preferences and deliver in-demand products. • Maintain an online materials library/image gallery for builders, enabling their sales efforts. • Coach builder assistants on responding to leads, building databases, and CRM management to support lead conversion. • Design and launch email campaigns to drive engagement and increase internet leads.• Partner with vendors to market Nationwide models as real estate listings. -
Marketing ManagerNationwide Custom Homes Jan 2020 - Dec 2023Martinsville, Virginia, UsPromoted to oversee internet sales, marketing, advertising, press releases, brand management, and website planning activities. • Built and managed the company’s brand across marketing, advertising, sales, external comms, and press releases.• Created and published social media content (Facebook, Instagram, Flickr, YouTube, Vimeo), including editing images and coordinating outsourced photo shoots and renderings.• Collaborated with builders to create individual branding packages in alignment with Nationwide Homes standards and builder brand standards. Created color schemes, print sheets, websites, and sales materials for a group of 11+ partners.• Developed free value-ads during COVID to keep home buyers happy and engaged in a competitive market. -
Customer Relationship Management ManagerNationwide Custom Homes Oct 2013 - Dec 2019Martinsville, Virginia, UsManaged all CRM activities to drive new business development, including lead generation and qualification, connecting leads to builders, and tracking potential customer communications. • Worked with potential customers to identify needs and pair them with builders. • Implemented processes to enhance customer communications for an average of 3,000 leads annually. • Improved lead quality by transitioning from national to regional targeting. -
Licensed Real Estate BrokerBerkshire Hathaway Homeservices Yost & Little Realty Jan 2017 - PresentGreensboro, North Carolina, Us• Managed real estate sales to a wide range of clients, including designing property listings, submitting offers/contracts, conducting property research, and managing the entire buying and selling process. • Networked and developed relationships with clients, industry professionals, and property managers to meet sales goals. -
Owner/Project Manager/Graphic DesignerGreggors Design Studio, Llc Feb 2010 - Oct 2013Partnered with clients to identify their brand standards and determine project goals. Created digital and brand assets to enable client success in business development, customer targeting, and brand building initiatives. • Created graphic design packages for various programs and classes within UNC Greensboro’s Bryan School of Business.• Developed architectural renderings for the ICSM Medical Center in Martinsville, VA. • Designed logos, packaging, and labels for multiple national beauty brand clients.• Built a branding package and website for financial firm based in Washington, DC.
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Contract Graphic DesignerUnc Greensboro Aug 2011 - May 2012Greensboro, Nc, Us
Gregory Hickman Education Details
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University Of North Carolina At GreensboroInterior Architecture And Graphic Communications (Cida Accredited)
Frequently Asked Questions about Gregory Hickman
What company does Gregory Hickman work for?
Gregory Hickman works for Nationwide Custom Homes
What is Gregory Hickman's role at the current company?
Gregory Hickman's current role is Head of Marketing and Merchandising.
What schools did Gregory Hickman attend?
Gregory Hickman attended University Of North Carolina At Greensboro.
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