Oversees the strategic planning and execution of social media campaigns for clients, driving significant growth in followers and engagement. Implements data-driven strategies to optimize content performance and achieve key performance indicators (KPIs). Collaborates with influencers and talent to enhance brand visibility and reach target demographics. Provides regular performance reports and insights to clients, demonstrating the impact of social media efforts on business objectives. Successfully collaborates with top-tier brands, including eBay, YSL Beauty, Nikon, Smirnoff, Revolve, Cash App, Airbnb, and others, to create engaging and authentic content. Develops and maintains strong relationships with brand partners, resulting in recurring collaborations and increased brand visibility. Executes creative and innovative campaigns that consistently exceeded client expectations, leading to high engagement rates and positive brand sentiment. Has managed 30+ end-to-end influencer marketing campaigns, including ideation, content creation, and performance analysis. Planned and executed influencer event for The Studio Pilates' West End location launch, reaching 56,000+ accounts with 9 attendees, 8 posts, 50+ shares, 80+ saves, and coordinating a 1.5-hour event featuring wellness influencers who created content in exchange for a complimentary Pilates class. Successfully managed a high-impact influencer marketing campaign for a local Atlanta business, coordinating 50+ influencers to create engaging content and promote brand awareness, resulting in increased foot traffic and social media visibility. Efficiently spearheaded a local metro Atlanta influencer marketing campaign which resulted in 28 local creators scheduled, 33 posts, 498,000+ accounts reached, and 823,000+ followers collectively between the content creators.

Promoted to manager straight out of undergrad for outstanding internship performance. Drives analysis initiatives for product launches, managing over five projects concurrently. Key achievements include establishing the framework for the SIMPL gate initiative and implementing a system for delivering weekly business reports. Pioneered SKU level tool for Fabric Care division. Currently leading growth plan for laundry powders, contributing to strategic positioning with competitive intelligence reports. Actively fosters workplace culture through events planning.

Analyzed supply chain data to identify opportunities for cost savings and provided actionable solutions for optimization. Conducted a comprehensive assessment of a production line initiative for a fabric care line to determine its overall value and potential return on investment. Utilized PowerBI, Excel functions, ICE report, and SAM-C to organize and analyze capital and expenses data effectively. Managed regular reporting to the business team, offering insights into the company's supply chain expenses on a weekly basis.

Photograph and film practices and games for official Wofford Football Instagram. Works with football team staff to coordinate photoshoots that help promote the team’s players and gear. Immersed in a fast paced and everchanging athletic environment to visually keep up to date with the other teams in the Southern Conference.

Collaborated with the marketing team on a variety of projects to help support Mermet’s marketing initiatives. Assisted with projects related to product launches, trade shows, continuing education programs, sales support, and asset management. Oversaw, updated, and organized the Digital Asset Management platform and assists in the creation of written and video/imaging content for marketing channels.