EOK Consults is a trusted partner in political marketing, specializing in data-driven strategies to help candidates, advocacy groups, and organizations win in the digital space.As Managing Principal, I work closely with clients to develop and execute winning campaigns through strategic storytelling, audience connection, and measurable results. My focus is on scaling EOK’s impact as Canada enters a pivotal election year.

The Accelerator Centre, based out of Waterloo (Ontario), is recognized as one of the world’s top 5 private business accelerators, providing startups with mentorship, resources, and support to help them grow.As a Core Mentor, I work closely with founders to provide guidance on marketing strategies, including SEO, SEM, PPC, and other digital marketing initiatives. I’m focused on offering practical support to help startups scale and prosper.

- Partnered with the Director of Content Marketing to accelerate revenue growth through strategic sales and marketing initiatives- Led deployment of sales enablement tools like SalesLoft, managed CRM (Salesforce), and tracked MRR growth from B2B campaigns, webinars, and online advertising- Collaborated with content marketing to drive organic social growth, PR, and media relations, securing coverage in multiple mainstream outlets- Supported sales teams at conferences and trade shows across the US, Canada, and Europe, coordinating both online and in-person events

Hired as the first Director-level marketing leader to build a scalable, omni-channel marketing function, supporting multiple industry verticals- Collaborated closely with the CEO and President on strategy while actively executing key initiatives across lead generation, SEO/SEM, online/PPC advertising, events, website management, sales enablement, PR, and media efforts- Achieved substantial growth in web traffic, online leads, media coverage, and industry awards, directly influencing major revenue-generating deals- Managed all aspects of the marketing program hands-on, with support from a marketing manager and other internal resources to maximize impact across industries and business verticals

Led the marketing function as part of the senior management team- Built and executed a sustainable and scalable MRR growth strategy from scratch- Managed and executed all advertising (PPC, Social media), digital/offline marketing & PR activities for our innovative networking solution, Preseem, developed exclusively for the Wireless Internet Service Providers (WISP) market- Executed a complete redesign of the official product website (WordPress) using the latest responsive UI principles and design benchmarks including creating over 30 SEO-optimized web pages.- Executed and managed inbound lead generation strategy using valuable content and SEO practices- Led and executed 10+ trade show events and conferences across 7 cities in the US and Canada- Assisted in securing triple-digit in-event leads, speaker slots at panels and promotional partnerships with multiple vendor partners to maximize marketing impact- Managed external stakeholder relations and ensuring coverage of industry-relevant content across trade journals and news outletsJoined the startup organization as one of the first employees and was rewarded with multiple promotions following a successful track record of achieving marketing and business development targets.

Supporting the core team behind Brampton's first startup incubator and co-working space with marketing and strategy initiatives.- Setting up and optimizing continuous Google ad words campaigns using Google for Nonprofits grant. - Setting up the Facebook business manager account and supporting advertising campaigns with insights, redirect strategies and general account planning.- Participating in brainstorming meetings and strategy formulation for key community and startup events.

Led a team of over 14 customer service representatives across multiple retail sites (including 24-hour convenience stores, gas stations and quick service restaurants) with overall planning, marketing, tactical business operations, merchandising and inventory management responsibilities. - Achieved 8% y-o-y increase in overall customer count and in-store traffic across assigned geographical region.- Directly responsible for 11% increase in branded product sales due to innovation in product display, team training and committed support from vendor partners. - Hired, trained and managed 3 front-level supervisors and ensured business continuity round-the-clock.- Supported the owner operator in achieving single highest monthly sales target ever for one of the constituent locations.

Led marketing and business development for QuizWorks - a Guelph, Ontario headquartered quizzing and content gamification firm- Developed over 25 custom digital and on-ground marketing campaigns for leading multinational companies, Fortune 500 companies and non-profit organizations across India, Nepal and the Middle East.- Added over $75,000 in net new sales from top IT, Business and manufacturing clients. - Hosted over 300 live quiz events and corporate shows for a diverse range of clients and audiences.

Co-founded and led marketing for India's first e-commerce platform for the automotive aftermarket industry- Handled all digital marketing and business strategy functions for the startup and contributed to the fast-paced success with 0-10 employees and over $100K in sales within 2 years. - Self-taught Google Adwords, Social media and SEO hacks to increase overall traffic by over 3000% y-o-y, expand product portfolio to 50+ partner brands and generate massive online PR. - Exited the startup after Series A investment and integration by a leading Mumbai-based investment and automotive professionals firm.

- Completed 5 full-length market-entry assignments with extensive travel across 4 countries including India, Nepal, France and England.- Led independent consulting projects as part of a dedicated team across automotive, industrial and education markets for European and American businesses.- Assisted company director in client management and business development with background research, proposals and due diligence.

Youngest recipient of company award for 'excellence in client solutions' during a market-entry consulting assignment for one of Saudi Arabia's biggest conglomerate. - Business and competitive intelligence consultant with one of the world's largest market research companies. - Completed over 7 in-depth consulting assignments spanning diverse industries and geographies with key responsibilities for primary and secondary research, market sizing, rigorous data analysis, competitive intelligence, report writing and client presentations.