The Pathfinder Journal is a newsletter about managing life against all odds. Based on Howie's experience in dealing with End Stage Renal Failure, we talk about navigating the 5 essential life anchors: Purpose, Time, Social, Health, and Money, to not just survive, but to thrive.

A newsletter for new entrepreneurs to kickstart their journey. They subscribe to get one actionable tip each week on building and scaling a sustainable lifestyle business that grows without burning them out.

• Helping companies scale to 8-figures and beyond through systemization and growth strategies.• Allow founders to unshackle free themselves from business operations and create growth strategies that bring them to $20m and beyond.• Diagnosis and gap analysis in client’s company• Assessment of internal and external factors, such as strengths and weaknesses, and competition• Development of a strategic roadmap, business frameworks, policies or processes• Recommendations and plans for implementation• Brand strategy and research• Development of effective brand strategy that appeals to targeted consumers and offers differentiated proposition from the competition• Assessment of a brand’s financial value and identification of brand levers• Development of a strategic plan to optimise marketing resources and improve customer communications• Company business turnaround strategy• CSMC Certified• Some client results: • Increased a client’s revenue by 68% in 2 months with no additional costs (e-commerce) • Improved a client’s clientele by more than 700% in 2 months (education industry) • Increased client’s time leverage by 300% in 6 months (e-commerce)

- Oversee and manage Traffic Department KPIs: Affiliates, Email, Facebook, Google, Amazon- Reduce overall CAC- Improve AOV and LTV- Hire and coach talent and leaders- Occasional Coach on Supplement Millionaire, a training program for entreprenuers to start a supplement business

Increase company revenue through various traffic channels, including email CRM list management, affiliates, influencers.- Management of P&L and budget- Lead and execute on funnel creation and CRO- Management of copywriters, designers, developers, marketing manager- Coaching of marketing managers

- Scaled a E-commerce brand to 6-fig in 3 months using Facebook ads only. Maintained scale through integrate digital marketing channels - Facebook ads, influencers, email.- Worked with multiple parenting influencers to increase brand awareness on Instagram.- Led multiple agencies to build a comprehensive marketing strategy to integrate paid ads with email marketing, with the objective of scaling the brand further.- Maintained customer value through branded email content and sales email content.- Currently building a natural health brand through email traffic only.

CHIEF AFFILIATE MANAGER- Manage the biggest revenue source of the company.- Sales forecasting and sales process planning.- Future planning and relationship process management - keeping relationship building genuine and not just being about numbers. - Team performance management.- Oversee hiring and training of team members.- Team goal setting.- Oversee SOP creation and ensure adherence.- Plan overseas networking for team.- Assessed opportunity and threats through data analysis.- Spearhead affiliate compliance process implementation.AFFILIATE MANAGER- Generated US$1.86m of affiliate sales in 3 weeks.- Co-grew the affiliate sales department revenue 20x within 1 year.DIGITAL MARKETING EXECUTIVE (SPECIAL OPS), EMAIL LIST MANAGER- Spearheaded Facebook traffic acquisition, running successful campaigns with positive ROI.- Systematized email marketing process, co-managed a 1.6 million subscriber list, edited email copy, and ensured prompt reporting of statistics.- Hired and trained staff on both Facebook and Email traffic management.- Spearheaded and lead optimization initiative on quiz funnels.APPRENTICE (September 2015 - March 2016)- This is a leadership training initiative by the company CEO.- Trained in direct response copywriting, optimization, digital info-product conceptualization, and project management.

Worked as a flight attendant for one of the world's best airlines.Ensured safety and security of passengers while delivering impeccable service.Attained advanced level Japanese language proficiency and basic level German language proficiency.

Acts of Life is a service provider of speech and drama classes to preschools, childcare centers and kindergartens in Singapore.Specialized teaching of speech and drama to children aged 3-6 years of age.Assisted company founder in development of curriculum and materials.Researched on parental feedback on course through written surveys.

Russell Brand Communications is an advertising agency that delivers advertising and marketing strategy and implementation for companies like Kwong Wai Shiu Hospital, PePP, Centrum, Oraquick.Responsible for creating advertising concepts and artwork in traditional media like magazines, newspaper, TV radio spots.Managed advertising creative process from conceptualization to client presentation, and implementation.Set the art direction for PePP, an oral supplement that is meant to reduce the hangover effects of alcohol. The new art direction gained strong acceptance among the intended consumers.