Ian Carr Email & Phone Number

Chapel Hill, Nc, Us

Raleigh-Durham-Chapel Hill Area

• Content creator, specializing in short form video, immersive story telling, and photography• Virtual Reality specialist focusing on content creation and immersive presentation• Community engagement strategist and talent manager• Event marketing and exhibition specialist • Business development and partner marketing strategist

Denver, Colorado, United States

Senior Leadership Partner for SHIFT | COLORADO Magazine owning all marketing, advertising, and PR. Built all omni-channel marketing strategies.Built 2x 100 page magazines from end to end.Website .net developer and in-bound content strategist.Creative director for 80+ page magazine, style guide, and advertisements. Magazine editorial contributor.Magazine photojournalist contributor.

Remote

• Led Scrum Alliance’s product division.• Developed and launched education and training systems around the globe• Membership grew to over 1.85 million members, the leading training and certification body for software development.• Led cross functional division as a Scrum team.• Developed post-certification learning software service.• Owned the product division’s user stories, life-cycle, road-map, advisory board, and backlog management.

Westminster, Co

• Developed, launched, and marketed the Scrum Alliance Resource Library, a freemium software service.• Increased site traffic from 300 page views per month to over 300,000 page views per month.• Lead the go-to-market strategy for Scrum Alliance’s software products.• Video production lead for Scrum Alliance, driving new growth of our video and live streaming offeringswhich resulted in over 100,000 views and a ~4% growth in acquisition through webinars.• Specialized in Hubspot email automation and segmentation marketing.

United States

• Managing director role involved in obtaining strategic growth revenue streams, go-to-market marketing strategy, and leadership.• Fundraised over $900,000 in 2018 through digital channels and events.• Developed Gamers Outreach global brand and creative guidelines.• Produced video and photo content with 950% growth.• Social Media Growth: Twitter 8%, Facebook 4%, Instagram 480%.• Created and oversaw the 18’-20’ marketing strategy focusing on Brand, Digital, Events, and Content.• Launched apparel line through partnership with MetaThreads.com.

Fairfield, Ct

• Innovation role that focused on managing social media marketing tools, innovation events, travel, contractors, and budgets.• Drove a 6 million follower social network for @SavetheChildren and Dr. Jill Biden (@SCUSBoardChair)• Orchestrated, mentored, and developed a team.• Created a go-to-market strategy to reach 5% growth in followers; tapped into new channelsincluding Twitch.tv and YouTube.com.• Spearheaded an innovative marketing experience utilizing virtual and augmented reality throughbreakthrough projector technology, customers able to experience content in full 360 with out a headset.

Fairfield, Ct

• Managed external services budget and a creative team of 5 including copy writers, graphic designers, videographers, and photographers.• Re-branded global identity for all 30 country members. This included design, visual identity,photo / video standards, and brand messaging.• Creative leadership on 250+ omni-channel projects.• Operated as Project Manager on over 600 projects, delivering a 150% increase.• Facilitated in raising over $5M by leading creative on 6 separate events.

Westport, Connecticut

• Design role which was focused on digital and video production which achieved record high conversionrates on digital channels for Frontier Communications. Implemented across omni-channel strategies.• Decreased client feedback by 50% and improved the efficiency of producing high-quality digital work byenforcing best practices templates.• Coordinated 3 Junior Art Directors.• Other creative and strategic responsibilities for Mars Candy, American Express and CVS.

Norwalk, Connecticut

• Developed the #Give4KidsNow digital fundraising raising campaign for UnitedWay. • Managed a team through the design process to deliver digital and print marketing collateral. • Maintained client relationships including UnitedWay, TransAct Technologies, BNY Melon and GE Capital. • Implemented task management system for design studio. • Directed an internship program with local colleges which hired on 1-2 designers per semester.• Designed and implemented a pre-production quality control solution that reduced production errors 90%.

Danbury, Ct

• Managed window entry sign production for upper level suites at the new Meadowlands Stadium - home of the NY Giants and NY Jets• Design and production package for Danbury Hospital including: logo redesign, F.A.S.T. Unit (mobile emergency vehicle) design construction, main campus signage and directories, large quantity logo thermal printing• In-house thermal printing expert and technician

• Designed a prototype website for smart center Fairfield• Supplied all images used for online inventory program• Created monthly news letters that reached over 250 recipients• Developed, printed, and cut promotional material

• Produced professional web and print work• Managed the design of advertising for a large housing development.• Became familiarized with pre-press techniques• Installed advertisements at multiple Naugatuck Savings Bank Locations• Organized in house print production

Bachelor Of Arts (B.A.), Graphic Design

Pre-Design, Graphic / Industrial Design