Carla is a data-driven Product Designer known for driving end-to-end solutions encompassing UX, UI, interaction, and visual design for digital products. She deftly applies her skills at every stage, from project prioritization and planning to conducting research, mapping user flows, and creating wireframes and prototypes to ensure that the final products are intuitive, accessible, and a joy to use. She has a proven track record with leveraging quantitative and qualitative insights to iterate rapidly to optimize experiences and solve problems for B2B & B2C accounts such as AMEX, Discover, Laurel Road, and Unifirst. Her efforts even resulted in a notable 67% conversion lift for AMEX's Business Gold card landing page.With a profound passion for product design, Carla effortlessly collaborates with cross-functional partners, both domestically and globally, to ensure that the designed experience not only meets user needs but also successfully achieves business objectives. Undoubtedly, collaboration is her superpower, and any given day finds her partnering with product managers, engineers, user researchers, content designers, and more to devise winning solutions for user pain points.She possesses a versatile skill set in graphic and user experience design, cultivated over fifteen years of combined experience addressing marketing, branding, and user challenges. Her profound curiosity about user needs, work experience, and strategic mindset make her an ideal candidate for dynamic roles that demand a user-centric approach coupled with creativity and business acumen.Feel free to reach out... Carla is open to full-time roles as well as new projects and would love to hear all about yours.