Trey Heine Email & Phone Number

Florida, United States

Florida, United States

Florida, United States

• Manage the Product, Design, and Engineering departments, owning both back-end and front-end across Web and iOS.• Introduced a systematic approach to PRD creation, prioritizing succinct formatting, iterative wireframing, and earlier Developer involvement.• Codified a templatized process for streamlining Linear ticket creation to maximize Developer output and mitigate misunderstandings.• Implemented weekly sprint planning and monthly retros to keep the team in lockstep and in pursuit of operational excellence.• Partner directly with the C-Suite to devise and communicate the roadmap.• Champion data transparency and fidelity via minting and maintaining an Official Event Library, and deploying said events with Developers.• Oversee all Product Design, authoring the task backlog, assigning priorities, and managing critiques. Integrated Product Design workflows into Linear, to intertwine with Product Development workflows and create richer visibility.• Manage fraud levels within Stripe via monitoring the Block and Fraudulent Dispute Rates, and calibrating Radar Rules appropriately in response.• Routinely collaborate across the aisle on Business Operations and Strategy, drafting source of truth documentation for cross-department decisions.• Features: Web & iOS Redesign, Admin Tooling, Klaviyo Integration, Google Merchant Integration, Deposits, Smart Shopping Recommendations, etc.

• Owned front-end consumer Product on Web, iOS, and Android for the leading player in the cross-listing space.• From ideation through release, led a team of 20+ Developers, Designers, and QAs to tackle roadmapped features, bugs, and one-off optimizations.• Led sprint planning and retros, determined feature/bug priority and story point allocations, authored and maintained PRDs and source of truth documentation, and resolved blockers.• Communicated Product Development status via weekly all-hands meetings, monthly OKR update meetings, and rolling feature demos.• Authored the Product roadmap, using a bespoke prioritization matrix to turn research, requests, and ideas into actionable initiatives.• Managed the AB testing strategy for new features, evaluating the viability of UI designs for features pre-beta, and the impact of features in beta.• Partnered cross-functionally with Business Development, Growth, Marketing, Design, Engineering, and QA to deliver business impact.• Features: Sale Detection & Auto Delist (60%+ adoption), Background Remover (60%+ adoption), Cancellation Flow (30% retention), Referral Program (+800% spike in referrer signups), AI Suggestions, Cross-listed Import, Marketplace Integrations, Inventory Mgmt, etc.

• Codified the global editorial strategy via publishing a cross-channel calendar to manage all campaigns and messaging.• Led marketing innovation by introducing new campaign and content types including dynamic personalized recommendations, modular email layouts, and thematic franchising, resulting in lifted engagement (2.75x push CTR).

• Owned the global comms strategy for all non-triggered email and push from top to bottom: forecasting, ideation, prioritization, production, QA, deployment, AB testing, and analysis. The comms included Merchandising, Product Marketing, Holiday Campaigns, and Brand Partnerships with top-tier partners such as Arc’teryx, J Balvin, Pusha T, and Odell Beckham Jr.• Built and owned the holistic marketing calendar, mapping out our campaign flights and daily outbound comms months in advance.• Minted the global comms QA process and standardized rollout plan documentation to increase operational efficiency.

• June 2020 “Big Flex” Award Winner (most outstanding marketing employee globally).• Owned and communicated all reporting and analysis for email and push globally (3B+ sends in 2020).• Created and owned the global email AB testing strategy, collaborating with Data Science to earn 7-figure revenue lifts in 2020.• Minted and managed the global QA process for email and push at large, which became a company-wide requirement.• Contributed to activation and retention customer journey strategy via implementing promos, triggers, and other CRM tooling.• Researched and developed the value matrix, migration framework, and testing roadmap for the Loyalty Program, inspired by industry successes but optimized for StockX’s personas.

• Created innovative promotions rooted in activation and retention to diversify our portfolio. From ideation through execution, managed the entire endeavor while developing streamlined processes for each contributing team's benefit, plus record-keeping after the fact.• Established an evergreen activation mechanic yielding record-low registration costs and statistically significant registration rate lift.• Part of a cross-functional tiger team who partnered with C-level executives to drive strategy, address challenges, and accelerate growth via executing on net-new initiatives, vetting new opportunities and technology, and facilitating interdepartmental communication.

Beverly Hills, California, United States

- First intern at the company.- Provided day-to-day digital support and management across platforms (Facebook, Instagram, Twitter, Sina Weibo, Youtube, & Spotify) for clients including Dwayne “The Rock” Johnson, Henry Cavill, Dany Garcia, and all Seven Bucks Enterprises: SB Productions (film/television), SB Digital Studios (digital), SB Creative (advertising/creative).- Built and owned an analytics library tracking cross-platform performance and audience feedback, and developed a cadence (daily/weekly/monthly) for distributing learnings, pain points, and opportunities to key stakeholders to inform social strategy.- Contributed to global social content creation via copywriting and asset curation in support of new productions (Ballers, Jumanji, The Titan Games, Skyscraper, etc.); reaching audiences of 200M+ followers.http://thegarciacompanies.comhttps://tgcmgmt.com

Los Angeles, California, United States

- Collaborated with the founders to define brand identity and establish the company’s strategic vision within the FoodTech space.- Generated UI/UX, marketing plans, fundraising materials, etc. via graphic design, copywriting, competitive analysis, etc.- Raised $1M+ in capital, accepted into FOOD-X Accelerator, partnered with nationwide grocers for proof-of-concept.https://www.halla.io

New York, New York, United States

- LVMH Innovation Award 2019 Finalist.- Recruited by the founders to cement the company’s vision and strategy in order to position it for pre-seed and VC backing.- Developed company branding, oversaw the creation of an iOS app, secured partnerships (Stone Island, Eckhaus Latta, etc.) for beta tests, conducted said tests in the field with clients, drafted a proof-of-concept case study.https://www.inlinedigital.io

Burbank, California, United States

- Created social content to promote the releases and touring of Rhino artists across platforms, through working with various groups within the marketing/promotions/art departments.- Built and managed content calendars for 8+ Facebook music fan pages, reaching audiences of 1.25M+ followers.- Roster: Fleetwood Mac, Grateful Dead, Led Zeppelin, Otis Redding, The Monkees, The Smiths, Madonna, etc.http://www.rhino.com

Los Angeles, California, United States

- Secured all funding to keep the magazine in production and marketed to students at USC and on other Los Angeles campuses. Designed spreads within the magazine and provided artwork to be included as content.

Los Angeles, California, United States

- Served as a lead point of contact between Spark SC and other organizations, companies, and people. Part of the team responsible for all communication between the parties in terms of both partnerships and fundraising for anything Spark SC, leading to the creation and management of dozens of relationships and raising $50K+.- Safari: Worked to develop relationships between USC student entrepreneurs and innovative companies in the greater Los Angeles area via arranging company visits and meetings, and networking to secure internships.- 1000 Pitches: Organized logistics for a 2-month long initiative to gather 1000 student pitches for entrepreneurial ideas, and raised several thousands of dollars to then award the best pitches to use as a financial base.- Arts, Grooves, & Foods: Founded a new festival/expo to bring together both USC’s and LA's creative communities and showcase their talents in the realms of art, music, and food. Underlying concept was to motivate others to explore their own artistic, musical, and culinary sides and celebrate the grassroots intersection of art, food, fashion, and entrepreneurship. - Project Launch: Established a program to connect underserved Los Angeles high school students to relevant USC student mentors. Through a series of workshops, the high school students would be able to build the hard skills, soft skills, and growth mindset that are needed when it comes to being leaders of the next generation.http://sparksc.orghttp://projectlaunch.io

Los Angeles, California, United States

- Worked with the Product Marketing Team and other groups to aggregate market research, analyze competition, and create marketing materials to execute on planned strategies revolving around DAQRI Smart Glasses.https://daqri.com

Detroit, Michigan, United States

- On/Off between May 2014 and August 2016.- First intern at the company.- Primarily supported the Director of Special Projects and Art Director at the corporate HQ and factory in Detroit.- Shadowed executives and learned about operating in advertising, graphic/product design, and factory logistics.- Networked with and supported clients in the flagship store on an ongoing basis: individual, corporate, & VIP.https://www.shinola.com

Magna Cum Laude Bachelor Of Science In Business Admin. Minors: Communication Design & Music Industry, Business, Communications, Design, Music Industry, Entrepreneurship

Activities and Societies: Spark SC, Safari, 1000 Pitches, Roski Mag, USC Marshall Global Leadership Program, Jukebox Art Collective.

Diploma Cum Laude, High School

Activities and Societies: Student Council President, Boys'​ Mentoring Program Co-Founder & Vice President, Salvation Army Tutoring Group.