• Direct 10+ web content pieces and stories per month to increase organic traffic and SEO for cis.ua.edu• Oversee web performance analytics and metrics for cis.ua.edu, resulting in a 20% net gain in quality impressions• Direct content and marketing strategy for C&IS's Facebook, Instagram and LinkedIn, improving brand awareness and engagement among the College's three target personas, leading to >1,000 net followers in 6 months• Connect with prominent students, faculty and alumni to host at least one live stream or social media takeover per month• Direct at least one video production per month for C&IS's YouTube, website or social media• Write and edit Communicator, the College's biannual alumni magazine• Supervise communication team and interns• Edit 3+ college-wide news stories or features per month• Direct C&IS's 2024 Bama Blitz campaign, which raised over $26,000 in 48 hours

• Led content creation and strategy for United Way of West Alabama (UWWA)• Oversaw leadership partners like the Alexis de Tocqueville Society and Young Leaders Society• Organized events such as the annual campaign kickoff and donor dinners to raise $3.75 million for West Alabama partner agencies• Collaborated with 29 agency partners to optimize and maintain the UWWA website• Built 3+ print and digital ad campaigns per month• Directed social media and web strategy by relaunching UWWA's Instagram, Facebook and Google Analytics• Redesigned UWWA's home page• Posted job listings from partner agencies to UWWA's job board

• Collaborated with leadership to set KPIs and goals for The University of Alabama's Graduate School, resulting in a minimum 5% year-over-year enrollment growth and 3 consecutive record enrollment numbers• Designed graphics and edited videos in Adobe Creative Suite, carrying the Graduate School’s 5% YoY growth• Coded emails and built landing pages using HTML, CSS and Javascript for annual paid digital campaigns• Built easily digestible reports monthly for top stakeholders using Looker Studio, Slate and Tableau to ensure transparency, equity and quality• Led Strategic Communications’ monthly institutional voice training, which delves into the Analytics and Tableau data behind UA’s unique brand story and explores how branded copy, photography, graphics and videos have affected the University’s growth• Organized creative briefs and leads biweekly stakeholder meetings• Oversaw 3 domestic and international vendors that manage UA’s digital agency• Collaborated with 10+ stakeholders to develop the Graduate School’s Slate CRM• Co-built The University of Alabama’s new graduate entry application in Slate, which resulted in a ~10% application spike in its first 6 months• Built the Graduate School’s “prospects” campaign, a fully dynamic drip email campaign that tailored messages to potential students, resulting in 17% year-over-year app growth in 2021• Served as technical director for the SEC Communicators Association Conference (SECCA) 2021; collaborated with Strategic Communications to build an innovative, safe conference for the region’s top communicators o Managed all event communications, ran the greenroom and designed most of the event’s video and graphic assets o Reported over 800 live viewers and hosted over 400 breakout participants, making it the SEC’s most-attended professional conference

• Managed branding and digital strategy for Estlanders Marketing (Brisbane, AUS); rebranded their business, updated their social and web presence and scaled operations to match their growing clientbase• Empowered Sartorius AG’s paid media team to standardize their PPC, set achievable goals and build a multi-year marketing plan• Streamlined Sartorius AG’s intake forms, resulting in ~$1.2 million in digital product sales• Consulted with Whiteboard Creations and Sitation (Raleigh, NC) to improve clients’ SEO and draft long-term content strategies; clients saw ~10% average sales growth• Launched over 10,000 product descriptions for EECO using organic search and keyword data, resulting in organic search growth and improved sales• Led content and web strategy for WordPress Birmingham (2018-2020), resulting in ~20% more pageviews and ~10% conference growth, year-over-year

• Empowered paid media strategists to improve B2B recruitment for trucking and agriculture brands like John Deere, Halliburton and Werner, resulting in over $57 million in total company sales• Wrote Randall-Reilly’s creative brief for performance marketing and web projects • Collaborated with the video team to produce a 30-second spot for Hirschbach that received over 500,000 organic views; as of 2024, it is Randall-Reilly’s most successful video ad• Revised copy and UX on Careers in Gear’s job listing database using intake form data and Google Analytics• Developed new standard operating procedures for the SEO team, resulting in cleaner, more consistent web content across all properties

I wrote lesson plans, designed presentations, and taught classes at the University of Alabama.The University of Alabama aims to advance the intellectual and social condition of the people of the State, the nation, and the world through the creation, translation, and dissemination of knowledge with an emphasis on quality programs of teaching, research, and service.

I wrote and edited articles for GameOn and SMITE Magazine. I attended E3 2015 on their behalf. GameOn Magazine created (mostly) free digital magazines for all types of games including one-off special editions to celebrate the launch of titles, as well as monthly editions for a variety of IPs including: World of Warcraft, SMITE and WildStar. They also run another monthly edition which is sold and holds all your usual reviews, previews, articles and news.GameOn Magazine is the best selling gaming publication in the UK and the fourth best selling gaming publication in the United States.

I ran bar and showtime operations at the Historic Bama theatre, including ticket management, event supervision, tech, and theatre maintenance.Located in downtown Tuscaloosa, the Bama Theatre has been a Tuscaloosa feature since 1938 and continues as a venue for entertainment and art. The Bama Theatre is managed by The Arts Council (a 501C nonprofit organization) and features the Bama Art House Film Series, Acoustic Nights, concerts and performances from local arts organizations.

I'm responsible for content management at www.MMOGames.com, which includes sales, distribution of published materials, and writing and editing news stories, articles, and columns. MMOGames is part of iQU, functioning as a publisher.iQU® delivers value added marketing technology solutions and knowledge that empowers game developers to execute effective player Acquisition, Retention and Monetization (ARM). Our expertise comes in optimizing the complete gamer journey. iQU® is a market leader in delivering cross platform games marketing, via global User Acquisition (UA). UA solutions are performance based (CPA/CPAU/CPI) via global media partnerships and advanced (re)targeting. The marketing funnel is optimized via in-house technology. The software can also be delivered to clients on a Software as a Service basis (SaaS), our platforms are also compatible with other 3rd party tracking, reporting and analytical systems.Solutions are provided and being used by early stage game companies as well as global leaders like Electronic Arts, Wargaming, Kabam, NextGames, GrandCru and Ubisoft.

I write eSports features and columns for MMOGames.com MMOGames is part of iQU, functioning as a publisher.iQU® delivers value added marketing technology solutions and knowledge that empowers game developers to execute effective player Acquisition, Retention and Monetization (ARM). Our expertise comes in optimizing the complete gamer journey. iQU® is a market leader in delivering cross platform games marketing, via global User Acquisition (UA). UA solutions are performance based (CPA/CPAU/CPI) via global media partnerships and advanced (re)targeting. The marketing funnel is optimized via in-house technology. The software can also be delivered to clients on a Software as a Service basis (SaaS), our platforms are also compatible with other 3rd party tracking, reporting and analytical systems.Solutions are provided and being used by early stage game companies as well as global leaders like Electronic Arts, Wargaming, Kabam, NextGames, GrandCru and Ubisoft.

Grade and edit papers for the College of Human Environmental Sciences

crew supervisor, instructor, program manager, performer, wilderness first response, conservationist

crew supervisor, instructor, program manager, conservationist