Director Of Marketing And Product Management
Mountain View, Ca
Director of Marketing and Product Management, Quicken.com, 1997-1998Director of Corporate Strategic Planning, 1997Group Product Manager, QuickBooks, 1992-1996DIRECTOR OF MARKETING & PRODUCT MANAGEMENT, QUICKEN.COM. 1997-1998Managed marketing, product definition, content, business development, and P&L of Quicken.com, the centerpiece of Intuit’s online efforts. • Supervised product marketing and editorial team of 18 people, and set direction for a large engineering team.• Business results achieved by the team under my leadership:. >> Became the nation’s #1 most-used financial website.. >> Grew site traffic over 400% per year, to over 100 million page views per month.. >> Grew revenue run rate 1,300% in first 12 months.. >> Achieved extremely high customer satisfaction rates, and won numerous product awards.GROUP PRODUCT MANAGER, QUICKBOOKS. 1992 - 1996Managed the marketing, product definition, and P&L of Intuit’s line of QuickBooks products, the #1-selling small business accounting software. • Served as the first product manager of QuickBooks after its introduction in April 1992. Promoted to Senior Product Manager, then Group Product Manager.• Business results achieved by the team under my leadership:. >> Grew revenues from zero to $80 million in four years. Tripled the size of the category.. >> Acquired the first one million QuickBooks customers.. >> Grew market share from zero to 72%, increasing share each year.. >> Built the QuickBooks brand to the strongest brand in the category, including the highest product satisfaction, most favorable brand perceptions, and highest sales.• Launched highly successful direct response TV and radio advertising campaigns.• Directed product roadmaps and requirements, based on research and analysis of customer needs. Co-managed product team in conjunction with engineering Project Manager.