JCC is a life-sciences consultancy that provides a creative lens on marketing and brand strategy. Brand design, brand story development, UI/UX design, advertising and communications, conceptual technology visualization, and compelling pitch presentations are the core offerings.Conducted multiple branding and advertising projects as a strategic/creative director, and a hands-on designer and copywriter.• PacBio: Led the development of the company's comprehensive rebranding effort through execution and launch. This included advising the customer team on ongoing web design and social content development.• Polyplus: Collaborated with their European leadership team to revise the brand story, visual assets and outbound messaging.• Konica-Minolta Precision Medicine: Worked with the US and Japanese leadership to design the new brand identity and brand system and directed the website design.• Ceria Therapeutics: Led the development of ethos tenets, brand positioning, and brand story, and visuals. Directed the brand design, website and social content development.• Opentrons: Developed breakthrough multichannel advertising campaign concepts for the launch of the company's new flagship lab robot.Additional select clients: Merck/Millipore-Sigma, Life Biosciences, Pantheryx, Nexcelom, PolyPlus Transfection, Blue Nalu, Foresight Diagnostics

Darwin Bio is a next-generation diagnostics company specializing in the early detection of infectious disease. The company's product platform utilizes innate immunity to detect infection from known and unknown pathogens. • Drove the collaborative process of defining the company's ethos tenets (Mission, Vision, Purpose, and Core Values).• Defined the brand strategy and positioning, and created the brand story and visual identity. Designed and directed the development of the website in partnership with a team of overseas developers.• Led the market research and exploration of new market opportunities including strategic messaging and presentation/pitch development.

CMX collects and converts disparate healthcare data into a holistic and actionable view of patients and populations, aiming to illuminate and simplify the healthcare journey for all through AI and automation.• Led the founders and executive team through a journey to recast and re-articulate the company's ethos tenets.• Strategically and creatively reimagined the brand. Directed all content development and multiple social advertising campaigns, including investor pitch decks.• Led the UI/UX redesign of the company's website and its flagship software products, directing partner firms and developer teams in multiple countries.• Led the founders and executive team through a journey to recast and re-articulate the company's ethos tenets.• Orchestrated the comprehensive rebranding effort and reshaped the company's online presence.• Performed the UI/UX redesign of the company's website and all of its flagship software products.

Working with a team of industry professionals and career academics, I helped build the university's ARPD Program from the ground up. • Refined the Design curriculum and co-created an initiative to launch the university's first Graphic Design Minor.• Developed the courses and instructed undergraduate students in Creative Concepting and Digital (UI/UX) Design.• Collaborated with professors, industry pros and local design organizations to create internships, clubs, and events for students.• Lectured in and mentored graduate and undergraduate students in 3 different colleges.

SRG is a nationally recognized B2C branding, communication, and innovation firm serving Fortune 100 and fast-growing companies in the Food and Healthcare industries.Role emphasis: Company leadership and comprehensive brand communications leadership. Digital-first advertising and activation program integration. Drove transformative brand-building work across a vast range of strategic, innovation, design, and communications deliverables, often combining them all for the same client. Select initiatives included:Children's Hospital Colorado: AOR creative leadership for 7 years. Led rebranding, website redesign, and multiple integrated advertising programs. Work drove preference locally and facilitated geographic expansion and national recognition.California Almonds: Led the global rebranding effort. For 8 years, directed high-profile and global advertising and activation initiatives for consumers, health professionals, culinary influencers, and industry affiliates worldwide. US impact: 3X increase in per capita consumption.Additional select clients: Pfizer, DaVita, Lilly, Pepsico, Frito-lay, Guinness, Starbucks, Wendy’s, Qdoba, Starbucks, Kashi, Frontier Airlines, Quaker, Arrow Electronics, Level 3 Communications, Rocky Mountain Cancer Center, Home Instead, Tervis, Waterpik, The Nature ConservancySelect Accomplishments:• Reignited and grew the communications group, winning more new business in 3 years than in the 7 years prior.• Fostered synergy between the innovation and communication teams, resulting in increased client-perceived value, project extensions, revenue gains, and improved intracompany relations.• Elevated the company’s culture of creativity, prompting recognition by Advertising Age as “Best Small Agency” and Outside Magazine as one of the “Best Places to Work” for four years.• Significantly elevated departmental employee satisfaction scores despite challenging circumstances.

Role Emphasis: Team and project leadership. Brand design, packaging, digital, experiential, environmental and new product innovation. This position was created to build a new design capability.Select initiatives included:Lilly: Led the development of the consumer product experience for their Basaglar diabetic pen. The work included designing the new patient welcome kit and associated messaging.PepsiCo: Drove the creative thinking for some of their largest global innovation projects. One explored a visionary, tech-centric view of the energy category and launched several key product initiatives.Waterpik: Led the global rebranding project across all business units and subsequently helped launch the company's sinus care initiative. The work included hands-on brand, product and packaging design, plus the direction of multiple websites and communications programs across geographies for 6 years. Wendy's: Created and launched Redhead Roasters, a bold new coffee sub-brand—via brand design, in-store experience, advertising, and promotion. Coffee sales grew 70% in the first year, helping Wendy’s become the #2 name in fast-food.Select Accomplishments:• Built a multifaceted design practice from the ground up. Managed P&L to exceed the revenue plan, sometimes by as much as 50%.• Introduced new creative collaboration tools and system-based process orientation to thoughtfully improve work quality and cohesiveness and distribute creative ownership across large projects.• Introduced design thinking and the development of an internal innovation center that focused on prototyping and form-based solutions.• Implemented dimensional design (3D product and packaging form visualization) and experience design capabilities (immersive, digital/physical brand installations, and retail environments), making design the company's key differentiator and business driver.

Role Emphasis: Project management. Design/Art direction for branding initiatives, B2B/B2C campaigns, sales materials and new product concept development and launches. Select initiatives included:LMA: Lead design for rebranding and 5 years of hands-on multichannel campaign development for a series of new product launches and brand-level initiatives.Arrow Electronics: Lead design and project management for the Enterprise Computing Solutions Division. Work included brand design, lead generation campaigns and internal communications.Diageo: Lead design for a myriad of new brands and product/packaging initiatives for Guinness, Smirnoff Ice, Jose Cuervo, Captain Morgan, and Seagram’s Seven.• Built an in-house photography studio and dramatically improved the quality of early-stage concept visualizations.