Jen Denis Email & Phone Number

Los Angeles, California, United States

Leadership & development of two internal creative teams—brand design & RISE (retail) creative—at Green Thumb Industries. Building strong brands on both the CPG & Retail sides of our worlds. Serving on our Marketing leadership team to help drive awareness & adoption in all of our markets, synergy between brands and retail, while building strong, dynamic, prolific teams.

Los Angeles, California, United States

Building brands & pushing the boundaries of all things creative for one of the leading Cannabis MSOs. Working directly under the SVP of Marketing, I oversee all things creative across our Wholesale CPG Brands & Retail Marketing. In the challenging US Cannabis landscape, I provide strategic, business-driven creative direction across two distinct creative teams.On the Wholesale CPG Brands side, I lead an in-house team of talented creatives to create custom packaging for GTI's eight… Show more Building brands & pushing the boundaries of all things creative for one of the leading Cannabis MSOs. Working directly under the SVP of Marketing, I oversee all things creative across our Wholesale CPG Brands & Retail Marketing. In the challenging US Cannabis landscape, I provide strategic, business-driven creative direction across two distinct creative teams.On the Wholesale CPG Brands side, I lead an in-house team of talented creatives to create custom packaging for GTI's eight in-house brands as well as providing direction to outside agency partners.On the Retail Marketing side, I lead an in-house team of talented creatives for our RISE dispensary brand. With over 77 locations in 14 markets, we work across multiple channels (marketing, revenue, sales, operations, store development, e-commerce, CRM, and field marketing) to ensure consistent retail brand communications at every part of the consumer journey. Show less

Los Angeles, California, United States

In partnership with our marketing leadership, in the role, I was able to build out an in-house team of talented creatives to create custom packaging for GTI's eight brands as well as providing direction to outside agency partners.From full rebranding to new brand creation, the team has been built out to provide the best 'creative translation' for every project. Our focus centers on packaging, print & digital collateral, retail POS, sales tools, partnerships, events, field marketing… Show more In partnership with our marketing leadership, in the role, I was able to build out an in-house team of talented creatives to create custom packaging for GTI's eight brands as well as providing direction to outside agency partners.From full rebranding to new brand creation, the team has been built out to provide the best 'creative translation' for every project. Our focus centers on packaging, print & digital collateral, retail POS, sales tools, partnerships, events, field marketing, merch and swag. Since every market in cannabis is unique, we've built out detailed processes from brief to final production with strong collaboration between all cross-functional stakeholders. Partnered closely with Brand Marketing, we've been building 'business need' into every approach to ensure the most efficient and profit-driving initiatives take priority. Show less

Greater Los Angeles Area

leading design + art direction for marketing + retail initiatives across both beboe (thc) family + beboe therapies (cbd) skincare; working closely with the co-founders, marketing & e-commerce directors to bring both brands to life across multiple mediums ranging from digital to retail environments, trade shows + outdoor; concept, creation, production + execution of new body balm campaign for beboe therapies; concept, production + execution of exclusive retail partnership consisting of radio… Show more leading design + art direction for marketing + retail initiatives across both beboe (thc) family + beboe therapies (cbd) skincare; working closely with the co-founders, marketing & e-commerce directors to bring both brands to life across multiple mediums ranging from digital to retail environments, trade shows + outdoor; concept, creation, production + execution of new body balm campaign for beboe therapies; concept, production + execution of exclusive retail partnership consisting of radio, print, outdoor, in-store + events; concept, production + execution of brand videos across both brands. Show less

Philadelphia

While maintaining an ongoing brand consulting business, I became the Chief Brand Officer for honeygrow, where we built the brand from the ground up. I led a team of designers, artists, and marketers to create all creative content & visual brand expressions—from branded materials, digital content, interactive touchscreens kiosks, custom murals, packaging, artist collaborations, signage and training materials, including a custom VR module.Core executive team member; lead the branding +… Show more While maintaining an ongoing brand consulting business, I became the Chief Brand Officer for honeygrow, where we built the brand from the ground up. I led a team of designers, artists, and marketers to create all creative content & visual brand expressions—from branded materials, digital content, interactive touchscreens kiosks, custom murals, packaging, artist collaborations, signage and training materials, including a custom VR module.Core executive team member; lead the branding + marketing team to create engaging original content increase brand awareness; oversee, design + direct all branded materials for fast-growing restaurant group specializing in tech-driven, locally sourced, made-to-order wholesome foods. provide brand direction + execution for all print + digital collateral, online + social media presence, restaurant design, signage, uniforms, training materials, cultural partnerships. Show less

Greater Philadelphia Area

Taught Hybrid Design class at Tyler School of Art; project-based semester leading graphic design seniors to create a 'food truck' concept consisting of brand development, website (or app), video (or animation), signage, collateral, swag, uniforms + a branding guide.

Philadelphia And New York

creative exploration with business-minded sensibility including art direction, design + execution; project-based work for cointreau liqueur, mount gay rum, metaxa brandy, milagro tequila, montelobos mezcal, honeygrow, philadelphia water department, j. shoes, quest loves food, the trotter project, starr restaurant group, klip collective; partnering/subcontracting with creative/branding agencies (weholden, ar ny, red tettemer, kbot, rally)

co-founded Western Grace brandy with a small team of passionate spirits professionals with the aim to bring brandy back to its former glory; worked to establish the spirit as an alternative to bourbon; a spirit with a rich history and bright future. established the brand identity, packaging and positioning.

Dy Center City

Wednesday nights! All levels vinyasa @ 730pm!

creative direction, management and execution of fully integrated global brand campaigns from rebranding thru production including 360 degree platforms, overall branding, packaging, traditional advertising, retail campaigns, digital + social media programs, guerilla + viral programs, artist programs, event platforms and sampling initiatives.creative director for accounts: Sailor Jerry Rum, Hendrick’s Gin, Art in the Age spirits (root + snap), Tullamore Dew, Hart Schaffner Marx, Mavea… Show more creative direction, management and execution of fully integrated global brand campaigns from rebranding thru production including 360 degree platforms, overall branding, packaging, traditional advertising, retail campaigns, digital + social media programs, guerilla + viral programs, artist programs, event platforms and sampling initiatives.creative director for accounts: Sailor Jerry Rum, Hendrick’s Gin, Art in the Age spirits (root + snap), Tullamore Dew, Hart Schaffner Marx, Mavea, Narragansett beer, R.J. Reynolds (Camel, Kool, Marshall Mcgearty), Intercontinental Hotels, Silverpeak Apothecary and wfuv. Show less

designed and concepted marketing campaigns for comcast products and services; focused on in-store retail campaigns for comcast high-speed internet; worked with small creative team to concept, design and produce campaigns with retail partners like Best Buy.

designed and produced fully integrated brand campaigns, packaging, and presentations for clients including: Camel + Winston cigarettes, Sailor Jerry Rum, Hendrick’s Gin, Puma, Levi’s, Chupa Chups, Mountain Dew, Bikini Bandits, Starr Restaurant Group, Boyds and Delilah’s; coordinated international independent film launch via film festivals and launch parties in Los Angeles and London.

designed and concepted interactive online ad campaigns for various brands’ online presence. clients included: Discovery Health, Discovery Kids, Astra Zeneca and Weather.com,