Provided strategic digital sales and marketing consulting services to CEOs, focusing on enhancing marketing, sales, communication, and operational efficiency. Built custom dashboards to provide executives with real-time data on sales and marketing activities. Developed comprehensive action plans tailored to address specific challenges and opportunities. Key accomplishments:• Enabled successful management of 12 full-time clients, contributing to the achievement of $1M in annual revenue.• Increased average customer SQL conversion by 25%, significantly improving sales efficiency and profitability.• Optimized average customer MQLs by 60%, driving a substantial improvement in qualified leads.Successfully met strategic revenue targets for 95% of clients, with effective execution of growth strategies.

Acquired by LexisNexis in 2020 for $480mEmailage is a SaaS-based company providing fraud prevention technology for financial institutions, bank cards, and Ecommerce merchants to verify transactional data. Managed customer experience for a SaaS fintech company specializing in digital payment fraud protection, engaging with payment processors, payment gateways, merchants, and major card companies. Spearheaded first customer experience campaign, driving a significant boost in revenue and reduction in churn. Maintained a marketing budget of $1M, ensuring strategic allocation to maximize ROI. Collaborated with cross-functional teams to increase real-time product feedback responsiveness and competitive positioning through the formation of an international Customer Advisory Group.Key accomplishments:• Increased time on the website 200% from 70 sec to 4.5 min by implementing a video-focused content strategy.• Achieved a 25% increase in revenue and a 12% decrease in good-customer churn through a data-focused CRM management style ensuring the accuracy of records, stages, and reporting to Product, Sales, and Customer Service teams.• Led omni-channel marketing campaign resulting in a 44% rise in conversion rates from MQL to SQL.

Acquired by Equifax in 2021 for $640mKount is a SaaS-based fraud prevention platform using patented technology to provide real-time transaction and login data for payment processes and e-commerce merchants. Managed global marketing initiatives for a SaaS fintech company specializing in digital payment fraud protection, engaging with payment processors, payment gateways, merchants, and major card companies. Directed omni-channel marketing campaigns across sixteen countries, optimizing resources to significantly enhance SQL lead generation. Directed 83 annual trade shows in nine countries, increasing brand visibility and fostering customer and partner engagement. Developed video content, including 21 videos on product education and customer testimonials, positioning the brand as a trusted source. Oversaw four consecutive years of the annual user conferences,, resulting in a marked increase in attendance and sales conversions. Successfully managed a marketing budget of $1.2M annually focused on achieving the highest ROI possible.Key accomplishments:• Increased time on the website from 60 sec to 4 min by implementing strategic video content.• Boosted monthly webinar registrations by 40% and participation by 70% through promotion campaigns.• Grew annual user conference attendance by 50% for customers, 20% for prospects, and 30% for partners with comprehensive communication and customer appreciation campaigns.• Honored with a 2015 Kount Excellence Award for going above and beyond in leading nine major global education events involving partners, customers, and prospects. • Honored with a 2017 Silver Medal for Global Training or Educational Event by Silicon Valley US Awards/PR World Awards for excellence in digital payment fraud masterclasses.

Led a team of 10 creatives, ensuring the delivery of high-quality marketing projects consistent with client objectives. Developed technical and creative content for a diverse range of media, including digital, video, and print. Oversaw the production of websites, video content, ensuring on budget and successful ontime delivery to clients.. Negotiated contracts and fostered collaborative relationships with legal team to secure favorable terms with clients.Key accomplishments:• Produced six educational webisodes, thirteen testimonial videos, and six product videos, contributing to comprehensive brand storytelling for clients.• Oversaw a team of ten people responsible for the creation and management of websites, CRMs, production of engaging multimedia content, enhancing user experience, and driving lead conversions.

Administered all functions associated with the creation of content and communication strategies to support the Executive Director and advance key business objectives for a start-up non-profit organization focused on tribal youth sports. Coordinated and executed all board meetings and tribal committee planning sessions, ensuring alignment with organizational goals and stakeholder engagement.Key accomplishments:• Launched digital marketing campaigns focused on timely and accurate communication to sponsors and participants. • Maintained website and designed print collateral used for awareness and brand building. • Directed twelve board meetings and acted as the audio/visual technician and meeting minuteskeeper.