Jesse Hooker Email & Phone Number

San Francisco/San Ramon, California

• Led internal and external communications of the Pac-12’s 24 sponsored sports, specifically men’s basketball, men’s soccer, and men’s & women’s golf, staffing assignments and six-figure budget with direct report for two.
• Reorganized Sports Communications team post-pandemic by successfully hiring five new members from 2021-23.
• Directed media operations for Pac-12 Basketball Tournaments and Pac-12 Men's Basketball Media Days, managing events attended by 100-300 media members annually.
• Facilitated communications and media operations for four Pac-12 China Games (2016-19), the only regular season U.S. sporting event on mainland China.
• Host Media Coordinator for 2022 NCAA Men's Basketball Tournament West Regional at Chase Center; Media Operations Assistant for 2017 NCAA West Regional at SAP Center.
• Streamlined events accreditation process by executing a cost-effective Google Forms solution, reducing dependency on expensive vendors and enabling reallocation of savings toward software licenses for all conference.

San Francisco, CA

• Independent contractor providing media relations and strategic communications services for Pac-12 Conference Men's Basketball and Beach Volleyball.
• Led communications services for Pac-12 men's basketball
• Developed messaging that positioned Pac-12 MBB among top three conferences nationally
• Leveraged TV partners through daily communications to deliver positive messaging to maximum audience
• Engaged with and developed supporting collateral for NCAA Selection Committee
• Resulted in league-record seven NCAA Tournament bids and overwhelmingly positive narratives of Pac-12 throughout regular season on ESPN, FOX, CBS, Pac-12 Networks, Pac-12 footprint media outlets, etc.

Washington, DC

• Cultivated effective communications for three NCAA Division I programs while supporting the management of three staff members overseeing 24 sports. Developed and nurtured relationships with local, regional, national.
• Led strategic communications for men’s basketball, the university’s largest news generator from 2013-15 including 2014 NCAA Tournament appearance and Yuta Watanabe, the fourth-ever Japanese-born student-athlete in NCAA.
• Enhanced athletic departments’ live video streaming capabilities by securing leadership buy-in and financial support for infrastructure improvements, coordinating ethernet installations, and partnering with campus.
• Managed Official Athletics Site (GWsports.com) to record total page views and total unique visitors in back-to-back years (2012-13, 2013-14), on pace to repeat in 2014-15.
• Led collaboration with Sports Marketing department in Social/New Media development - enhanced content/direction for department’s @GW_Sports Twitter handle (tripled followers) as well as individual Twitter handles for.
• Facilitated media requests and developed relationships with international, national and local outlets such as NHK and FUJI TV, HOOP Japan, Associated Press, USA Today, ESPN, The Washington Post, New York Times, NBC.

• Publicized and coordinated communications for six of George Washington’s 22-sport NCAA Division I athletics program.
• Sport responsibilities: Men’s Basketball (interim Aug.-Oct. 2011), Women’s Basketball, Men’s Soccer, Women’s Soccer (2008 only), Women’s Lacrosse, Men’s Water Polo, Women’s Water Polo
• Handled numerous media requests from international, national and local outlets such as Associated Press, USA Today, The Washington Post, ESPN and ABC, among others as media contact for 2007 and 2008 NCAA Tournament.
• Fostered communications for Kye Allums, the first openly transgender student-athlete in NCAA Division I history.
• Managed video content for GW All-Access platform.

Loretto, PA

• Publicized and coordinated communications for nine of Saint Francis’ 21-sport NCAA Division I athletics program.
• Sport responsibilities: Women’s Basketball, Men’s and Women’s Soccer, Field Hockey, Men’s and Women’s Volleyball, Men’s and Women’s Golf, Women’s Lacrosse
• Media contact for 2005 NCAA Tournament qualifying women’s basketball team.
• Provided play-by-play and color commentary of football and basketball contests on Red Flash Sports Radio Network.
• Media relations coordination of 2005 NEC Women’s Basketball Championship game, 2006 NCAA Women's Basketball Tournament First and Second Rounds, and PIAA District Basketball Championships.

Clinton, NY

• Assisted sports information director in publicizing and coordinating media relations for Hamilton’s 28-sport NCAA Division III athletics program.
• Designed and edited brochures for all 28 athletic programs using PageMaker 7.0 software.
• Wrote weekly athletic updates and disseminated releases to student-athlete's hometown media.
• Assisted Office of Communications and Development in researching, writing and editing feature stories for college website and Alumni Review publication.

Master Of Business Administration - Mba, Business Administration And Management, General, 3.6 Gpa

Completed MBA program while working full-time as Assistant Sports Information Director.

Bachelor Of Professional Studies, Business Management (Sports Management), 3.5 Gpa, Cum Laude

Activities and Societies: Soccer (Team Captain & All-Conference), Golf

Associate Of Applied Science, Sport Management, 3.45 Gpa

Activities and Societies: Soccer