John is an email marketing consultant with over six years of experience in creating and executing email campaigns and CRM strategies for various clients, ranging from international companies to non-profits. He is certified by HubSpot Academy in email marketing and inbound marketing, and has a strong knowledge of Adobe Campaign Manager, Braze, and Workfront.Most recently, he worked as an email marketing consultant at BJ's Wholesale Club, where he built and deployed email campaigns using Adobe Campaign Manager, collaborated with the CRM team to develop targeted and personalized email content, and ensured email campaigns adhered to best practices for deliverability, engagement, and compliance. Previously, he was the lead email strategist at the NBA, where he achieved impressive results in increasing revenue, clicks, and retention for various NBA teams, and developed relationships with third party ESPs. He also refreshed the CSS framework and coded alumni newsletter emails for The George Washington University. John is passionate about email marketing and staying updated on industry trends and best practices. He is fluent in Spanish and English, and has a background in international marketing and political science.
Listed skills include Soccer, Social Media Marketing, Local Search Optimization, Web Development, and 33 others.