Develop requirements and use cases for new data feeds or integrations to expand capabilities and improve performance; review, test, and sign off on delivery.· Build new campaigns, automations, and canvases spanning email, mobile notifications, browser notifications, in-app banners, and content cards with Braze.· Constantly review the Braze data ingestion process to ensure that we can execute sophisticated campaigns while efficiently using Data Points.· Identify opportunities to increase campaign efficiency by implementing automation, developing new CRM solutions, and integrating new data sources· Act as a consultant and technical expert on the Braze platform to serve marketing stakeholders' needsMonitor reporting to ensure campaigns are executing and delivering as expected, and drive troubleshooting and resolution if and when required.

- Build and deploy email campaigns using Adobe Campaign Manager.- Collaborate with the CRM team to develop targeted and personalized email content while managing business needs.- Ensure email campaigns adhere to best practices for deliverability, engagement, and compliance.- Troubleshoot technical issues related to email rendering, deliverability, and tracking.- Optimize email templates and workflows for efficiency and scalability.- Stay up-to-date on industry trends and best practices in email marketing and CRM.- Refreshed all CSS Framework for 2024- Coded all membership, finance, and lifecycle emails using HTML and CSS- Ensured mobile responsiveness of all snippets and templates- Strong understanding of email deliverability best practices and troubleshooting techniques-Uploaded and deployed emails using Adobe Campaign- Analyzed email metrics and relayed relevant information to stakeholders

Lead strategist for all NBA team communicationsAchieved a 37.5% lift restructuring the Clippers Full Court Press email templatesObtained a 111% increase in revenue YOY for the select-a-seat event for the Milwaukee Bucks134% lift in clicks for the Warriors promotional calendar Worked with majority of NBA mid and senior-level executives and provided customer lifecycle best practicesBuilt out Library of Excellence with presentations and documentation of best practices ranging from All Star Game Voting strategy to Welcome series email strategyDeveloped relationships with third party ESPs Leveraged those relationships to help teams to establish their own relationships and provided guidance on ESPs for teams to vet and included migration plansCreated and coded first-ever NBA “internal” newsletter that highlighted CRM accomplishments for select teams each month.“Being able to see what other teams are doing is extremely helpful when it’s time to go to drawing board on how can we further move the needle” - Justin Price, Email Marketing Manager, Milwaukee BucksDeveloped a team tech stack sourcing document to help teams stay on the cutting-edge of the latest and greatest ESPs, marketing automation tools, and industry best practicesBuilt out benchmarks and reporting documents for NBA teams so they could use industry specific benchmarksTroubleshoot email coding or process issues as needed across all teamsESP’s used: Marketo, SFMC, Braze, Hubspot, Eloqua

Refreshed all CSS FrameworkCoded all alumni newsletter emails across each school Made alumni emailsEnsured mobile responsiveness of all templatesCoded in Dreamweaver and exported into LuminateStrong understanding of email deliverability best practices and troubleshooting techniquesCollaborative mindset with the ability to work cross-functionally with marketing teams to align email marketing strategies with overall business goalsStay updated on industry trends and best practices in email marketing to continuously improve skills and strategies.Analyzed email metrics and relayed relevant information to stakeholders

Took NFIB from $75 million to a $100 million per year non-profit. Lead strategist for all NFIB communications45% lift for Fly-In series emails.Lead stakeholder for all NFIB email communicationsFilled in for Director of Digital in event of Out of OfficeCreated Library of Best Practices for emailBuilt out metrics to ensure NFIB met email standards and all communications landed in the inboxMaintains email communication calendarCode and send emails as neededWebinarsMember welcome seriesNon member onboarding seriesLast chance emails (membership renewal)Bi weekly newsletterMember fly-in seriesAction and advocacy AlertsSmall Business Day series for all 50 statesDevelop QA for email process across all teamsTroubleshoot email coding or process issues as needed across all teamsESP’s used: Marketo

Filled in for someone on maternity leaveCode new Auto-Refinance emails using HTML and CSS in DreamweaverCheck code in Litmus to ensure mobile responsiveness and clarity in Outlook and other email clientsUpdate existing Auto-Refinance emails in DreamweaverUpload proofs to WorkFrontUtilize Taxi to move code from Dreamweaver to SFMCDeploy emails in SFMCTroubleshoot email coding for new hires

• $5 million dollars in donations for planned giving for FreeWill campaign and under 0.2% unsubs during COVID• Serve as the lead email strategist for internal clients; include shaping narrative, campaign plans, segmentation strategy as well as tactical implementation.• Expand the scope of the email program; work with internal stakeholders and the hospital web team to analyze the performance of the email channel and identify opportunities to leverage digital opportunities and drive growth strategies.• Establish and manage the master email communications calendar and measure all foundation messages to maximize impact and relevancy.• Develop strategy to integrate disparate E-commerce platforms into one engine; develop KPIs for measuring ongoing success.• Build and deliver year-round online direct marketing/constituent engagement (CRM) strategies to grow email and E-commerce revenue and retention.• Improve the strategic use of email in support of major giving and other areas, in addition to annual giving.• Manage email production, design, segmentation, and distribution to serve internal clients and meet the needs of donors and other constituents.• Direct email marketing and E-commerce team on the implementation and budgeting for online direct programs to achievefinancial goals, and evaluate results of all e-Marketing and E-commerce programs.• In partnership with digital vendors, identify innovative, new opportunities for the email channel.• Develop a process for the review of all email requests and content for approval.• Identify and recommend email and E-commerce industry best practices.• Edit and draft email creative that is compelling, effective, and consistent with unified messaging.• Execute the email production process, include building responsive HTML emails and landing pages as well as develop email segmentation groups.• Support fundraising and stewardship staff

· Create, implement, and test all electronic communications, ensuring accuracy of content, grammar and links while following email best practices and ensuring email client compatibility. · Improve the quality of all outgoing messages, ensuring improved performance as outlined by reporting metrics (open rate, click rate, response rate, and others). · Oversee email implementation process, eliminating inefficiencies and speeding up time from text approval to send. · Serve as main contact for production and implementation of electronic communications, including tracking edits for clients, best practice recommendations, and timely send dates.· Manage consistency of code across all electronic messaging, ensuring a similar look and feel for outgoing messages.· Work with Culinary and Corporate Partnership teams to produce emails.· Support organizational strategies, campaigns, and priorities, and market-driven campaigns

· Built and executed digital campaigns across multiple channels using PPC and organic methods· Establish social media presence using all available platforms. · Train clients to use available social media and track progress with analytical software.· Design graphics for the web, social media, brochures, postcards, flyers, t-shirts, etc. · Targeted email blasts· Developed digital measurement frameworks, including setting goals, establishing KPIs and metrics, and analyzing and reporting on performance.· Provide content for Web, e-mail, and social media and applying SEO to edit content to ensure a high level of quality control and a high level of results.· A/B testing and metrics using Google Analytics and Optimizely.· Developed specialized digital measurement frameworks, including setting goals, establishing KPIs and metrics, and analyzing and reporting on performance for each client.· Maintain a thorough understanding of current and emerging trends, methods, and technologies, and provide thought leadership in relevant areas

· Directed the marketing department for a franchisee group operating Midas Automotive Repair locations. · Spearheaded a campaign to improve Google search results along with launching Facebook and Twitter sites at each location as well as crisis communication plans for each location. · Designed a website for the company that included store specific offers to increase traffic. · Coordinated daily operations with the General Managers and Managers at all locations. · Acted as liaison between Midas International and the franchisee.· Developed digital measurement frameworks, including setting goals, establishing KPIs and metrics, and analyzing and reporting on performance

I would review and make changes to the advertisements that would go into Eurosport and on soccer.com for the 2006 world cup campaign. I would also do product testing and review the style and color of shoes that were to be released