John Benz Email & Phone Number

Santa Rosa, Ca, Us

• Owned development and communication of product strategy and brand vision • Grew leading category revenue share in custom electronics installation market and pro audio/music instruments markets• Improved category top line revenue and gross margin dollars • Contributed to an amazing team that developed and launched over a dozen award-winning and game-changing productsConveyed brand messaging as "face of brands" evangelizing to elevate brand equity and company expertise through presentations, trade interviews, videos, and articles • Collaborated closely and established liaison between incredible sales team, marketing, operations, and engineering departments • Assembled and directly managed team of designers and web developers to create marketing collateral and support material, web and social media web presence, and online products • Documented and communicated complementary brand stories for separate brands amongst separate and overlapping customer segments • Established first and second position in dealer brand preference within owned category in industry leading survey • Managed public relations firm to ensure consistent positive coverage in trade press

Design of all product catalogs and marketing materials for one of the nation's largest independent publishers of calendars, journals and datebooks

Design of full-color advertisments for marketing firm specializing in co-op direct mail