As Director of Social Media & Creative, I lead Tandem Buzz in crafting and executing comprehensive social media campaigns that deliver exceptional results. With a deep understanding of audience insights and emerging trends, I oversee both paid and organic strategies, ensuring seamless integration across platforms. My expertise in creative strategy, content development, and landing page optimization drives the creation of compelling content that resonates with target audiences.#socialmedia #digitalmarketing #creativedirector #tandembuzz #contentmarketing #paidsocial #organicsocial #landingpageoptimization

Ever wondered what happens when you combine a theater background with years of marketing expertise?Introducing The John Murdock Creative LLC, your go-to freelance marketing professional. With a unique blend of creativity and strategic acumen, John offers personalized solutions to elevate your brand.At The John Murdock Creative LLC, we redefine marketing as a performance, infusing each campaign with the drama and flair of theater. It's not just about creating content; it's about crafting experiences that resonate with your audience and leave a lasting impression.Backed by years of experience in the industry, The John Murdock Creative LLC is ready to help your brand take center stage.Ready to make your mark?Join The John Murdock Creative LLC on the journey to marketing success!

John is a recognized thought leader in creative strategy, having spent over a decade leading teams in digital marketing, social media marketing, and influencer engagement. His extensive experience at world-renowned agencies such as Ogilvy & Mather, as well as in-house work for top global brands, has placed him at the forefront of cutting-edge strategy, content creation, and platform capabilities. In his role as the leader of the creative department at Tinuiti's Growth Media Division, John focuses on initiatives for emerging and scaling clients, ensuring that each client receives the attention and resources they need to achieve their goals. His diverse professional background, skillsets, and industry experience have led to award-winning work for clients such as Kodak, Kraft, American Express, Dove, Kashi, Enterprise, and Alamo. John's commitment to excellence in creative strategy and his passion for leading teams have made him a valuable asset to any team he leads, and as a guest on this podcast, he will share his insights and experience, providing valuable advice to listeners looking to improve their own creative strategy and team leadership skills.

I lead the team of creative strategists within the Growth Media Division. Together we provide creative production, reporting and analysis for our portfolio of clients by providing impactful creative support for all of their full-funnel media campaigns.

Spearheading the Paid Social efforts for the the Growth Media division. Delivering amazing data driven results for our scaling and established clientele.Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

I lead all the social media initiatives for the agency both paid and organic. Creating raving fans that become loyal customers for all of our clients is our focus every day as we create exciting advertising and content for our client mix that delivers extraordinary results, and exceeds KPI's.

At WMX I am responsible for our Social marketing activities with the other team members of the department. This includes media planning, media buying, optimizing, implementing, reporting and management of paid social activities.Utilizing my keen understanding of online retail, ideally in the travel space, with tactical knowledge in paid social marketing tasks such as research, campaign creation, copywriting, landing page testing, creative testing, and budget management. As a department, we are constantly diving into existing accounts and find opportunities for improvement.

As the Digital Marketing Account Supervisor, I plan, manage and execute social media programs for clients across a variety of vertical markets.Oversee social and creative teams, developing and executing on internal and external timelines to ensure project deliverables are timely and exceed client standardsManaging, motivating and mentoring an in-house digital team, leveraging the team’s strengths through engaging and effective team managementLeads all digital marketing programming efforts, ensuring that all programming is on goal and high-performing Provide customer analysis; segmenting customers, establishing the reporting infrastructure, tracking performance, and presenting the results to the teamRefining current digital performance metrics and tracking and communicating ongoing performance, inception to on-going delivery including hands-on executionServe as lead for all client accounts, identifying business objectives and building comprehensive digital strategies to exceed client goals· Experience managing full-scope social media programs for technology, audio, consumer brands, food and beverage industries preferred· Oversee day-to-day execution of digital programs including client communications, program strategy, paid campaign optimization, influencer management, organic strategies, creative development and more· Continuously develop initiatives to boost engagement via organic and paid strategies, demonstrating value and industry know how.· Serve as digital counsel for all messaging and emerging trends within the digital and social space, identifying opportunities to expand the agency’s portfolio of services and our current client’s programs· Experience cultivating and managing influencer programs for a variety of collaborations and vertical marketsWork directly with PR team to leverage earned media for amplification and engaging marquee publications and journalists across digital channels

Marketing Project Manager & Product Manager for robust high volume Direct Response Marketing operations working with internal and external stakeholders & vendors, ensuring all projects stay on timeline and delivered as intended. Developed Social Media marketing program including building out reporting guidelines and KPI's across marketing channels. Also Product Manager for various product lines within our companies. Managed the Product Development process for all 2019 roll-outs across all companies from concept to launch. -Accountable for digital planning and web strategy for all 5 e-commerce brands within ourcorporate umbrella - managed internal resources and scope for project executions.-Manage Paid Search, Retargeting, Prospecting, and comprehensive Digital Product Marketing across all channels.-Liaison between the various stakeholders in various business units and the development teams-Developed functional requirements documentation for digital projects to ensure final solutionsmapped to identified business needs-Established department protocol and SOP’s for project-based website implementation, trainedand fostered new junior account staff on project execution and client relationship development

Managed and implemented all B2B and B2C marketing programs and systems across company nation wide in over 10 states. Provided strategic and tactical guidance to team of over 30 with accountability for all social media channels (Facebook, Twitter, Pinterest, Youtube, Etc) along with company blog, email marketing campaigns, and SEO/SEM Strategies. Collaborated with marketing and company executives to ensure strategy aligns with company objectivesCreated and managing project plans in a dynamic environment, revising needs to meet changing requirements - using Agile and Waterfall Methodologies. 

Performed tasks essential to program progress, including scheduling, budgeting and accounting, and resource management.. Oversaw Business Development arm of business specifically from project based methodology! Managed 15 Marketing Coordinators and coached them to successful B2B strategies working with realtors all across the country! 

Implemented new CRM system and marketing platforms with Encompass (LOS System) (Top of Mind, Mortgage Coach, EZ Mortgage App, to name a few)

Majority of projects focused around: process design, information systems implementation, software development lifecycle, process improvement initiatives, compliance/risk mitigation, or product development initiatives

Defined project scope, objectives, tasks, milestones, budgets and measures of success and customer satisfaction in conjunction with business stakeholders for all projects

Consistently met objectives and timelines with teams and received commendation multiple times over time in role

Marketplace Home Mortgage operates from the belief that the best way to win the business of our referral partners is to help them build their business. As a Marketing Coordinator I do just that by working with every Loan Originator & Realtor in our referral network and establishing business building practices in their workflow. This is accomplished through one on one appointments and trainings.As a marketing coordinator I make use of the many marketing tools the Brokerage's franchise already has available, and enhances the personal marketing plans of the Loan Originators & Realtors I work with. Marketing activities will vary among individuals, but will focus on activities to generate more leads, convert more contacts to qualified leads, and more qualified leads into satisfied homeowners.Providing training seminars on a variety of subjects including lead generation and social media!

Project Manager for all internal and client facing projects and deliverables. Managed scope, budget and timelines for all assigned accounts within the Kraft umbrella.-Maxwell House Coffee-Crystal Light -Tang -Capri Sun -Kraft

Production Assistant for Horton Foote's Orphan Home Cycle Off-Broadway

Production Assistant for the new Broadway Revival of Finian's Rainbow at the St James theatre!

• Coordinated all travel plans for very high profile clientele.• Greeted all guests to offices • Coordinated all schedules for multiple entertainment industry executives, coordinating very complex travel arrangements and attending to the needs of the company very effectively and promptly.

Provide high-level administrative support by conducting research, preparing statistical reports, handling information requests, and performing clerical functions.Prepared correspondence, receiving visitors, arranging conference calls, and scheduling meetings. Responsible for hiring and training and supervision of lower-level clerical staff of 4.On The Border

Stage Management Apprentice for MSMT in 2006. Worked on South Pacific, Beauty and the Beast, Aida, A Little Night Music

Answered phones and directed all incoming calls to appropriate party promptly and efficientlyReviewed and summarized miscellaneous reports and documents; prepared background documents and outgoing mail as necessary.Arranged travel schedule and reservations for executive management as neededWas responsible for heavy calendar management, requiring interaction with both internal and external executives and assistants, as well as consultants, to coordinate a variety of complex executive meetings .