Building the MotoAmerica brand and visibility as the premier motorcycle road racing series in North America. Leading the Media and Promotions team, my responsibilities include communications/media relations, social media, and content production, in addition to collaborating with sales, marketing, and sponsorship efforts. I work with teams, riders, sponsors, racetracks, media, and broadcasters to drive ticket sales, viewership, and general awareness of the series and its participants, converting existing fans to evangelists, bringing back lapsed fans, and introducing and educating new fans about the series.Across social media platforms, series followers have increased more than 100% and engagement has risen 200%, and YouTube watch time has increased by more than 125% in my tenure.

I help brands tell compelling stories through strategic communications, marketing, and branded content. My curiosity drives me.I love to help make things stand out from our increasingly-cluttered world. I love to collaborate with people who share my passion of storytelling, aren’t afraid to take chances, and thrive in the process of content creation. I love to strategically develop creatively impactful communications strategies and content that showcases people, brands, and products in the most compelling way possible.I also have extensive communications and marketing experience, so I know how position and get the content out into the public eye. Communications through content!

Led communications, consumer marketing, and social media for Xperi, a multinational technology company, and its brands: DTS, FotoNation, HD Radio, Invensas and Tessera.Progressed the communications office, increased editorial impressions year over year.Collaborated closely with, and provided strategic guidance to, executive leadership, product teams, regional business units, investor relations and wider marketing team.Secured naming rights and led marketing for the HD Radio Sound Space at KROQ-FM, a series of intimate concerts with top alt rock artists, broadcast on KROQ’s HD2 channel in LA and several outside markets across the Entercom network.Member of the Xperi corporate renaming/rebranding team. Received company recognition award.Produced “Avant Card,” a short-form video featuring DTS immersive audio technology.Created the “DTS Magic Speaker” pop-up concert on the Venice Beach boardwalk featuring a 16-foot-high speaker that opened to reveal singer Ivy Levan and her band playing inside, along with a subsequent behind-the-scenes clip and music video. Partnered with Fine Brothers Entertainment on a series of four “React” videos, thus far exceeding a combined 10.5 million views.

*DTS was acquired in December 2016 and became part of Xperi Corporation*Leading global communications, social media and culture marketing at DTS, Inc., I had the opportunity to tell our story in creative, impactful ways to a wider audience than ever before.My position involved creating strategic communications and marketing development and overseeing the execution, collaborating with and managing internal teammates and external resources (PR, social media and creative agencies), working with partner brands, developing strategic partnerships, managing budgets, and delivering business development opportunities to build awareness and drive consumer and customer demand. Additionally, I ran DTS social media channels, growing each one’s followers and engagement.

Built and managed the Communications team in the West Business Unit.Developed strategies to amplify regional sports, culture and brand projects to a national and global level.Stayed aligned with Red Bull HQ and other business units on key projects and initiatives.Conceived new ways to bring the Red Bull Brand to life via impactful, top-tier editorial outcome.My team and I generated more than one billion media impressions (proactively and organically).Created and produced original branded content that has generated millions of views and editorial impressions.Founded and managed the Red Bull Hockey Club. Two-time league champions!

Led Red Bull North America's motorsports communications strategy.Uncovered angles in relevant athletes and sports to excite mainstream audience.Developed and executed communications and marketing plans.Daily collaboration with production, digital/social marketing and athlete marketing teams.Built and maintained relationships with media, leagues, teams, athletes and opinion leaders.Secured placements in more than 50 national media outlets, all relevant endemic outlets, and countless local and miscellaneous outlets.Created and produced two episodic documentary series - Ride Fast. Live Young. (Vice.com) and Drake's Passage (Fuel TV, YouTube and Hulu).Created and produced multiple short-form videos that have more than 25 million views on Red Bull YouTube channels and more than 250 million editorial impressions, including:- NASCAR Pit Stop in Times Square with Red Bull Racing (2.1+ million views), named by Business Insider as one of "The 10 Coolest Ads Ever to Appear In Times Square - Formula 1 Comes to America! Red Bull Racing Takes First Lap in Texas (9.5+ million views)- Tom Cruise Test Drives Red Bull Racing F1 Car (4.1+ million views)- Red Bull Racing's American Vacation in NYC (1.7+ million views)- Red Bull Racing F1 Car Plays the Star-Spangled Banner (1.1+ million views)- High Speed MotoGP Cornering at 1,000 Frames Per Second (950,000+ views)- Red Bull Racing F1 car drives through Lincoln Tunnel (900,000+ views)- Fixed Perspective 3D Bike Course – Red Bull Ride + Style (415,000+ views)- Stefan Bradl MotoGP City Ride down Lombard Street in San Francisco (220,000+ views)- B-Boys Cypher 550 Feet in the Air in Las Vegas in a cabin of the High Roller (38,000+ views)

Generated and executed media relations and communications strategy for, among other clients, Red Bull and Nestlé (Nestlé Crunch with Shaquille O'Neal, Butterfinger and Baby Ruth).Secured coverage of clients in wide variety of national mainstream and key local media outlets.Pitched and secured Bill Simmons to play Shaq in a game of P-I-G during NBA All Star Weekend in Denver, with a special visit by Dwyane Wade.

Produced ”The Roger Lodge Morning Show.” Booked guests, researched and prepped host. Wrote bits. Participated on-air.

Managed and executed media relations and communications for various sports and sporting events, including PGA TOUR golf, NFL, basketball, boxing, tennis, NASCAR and Champ Car.

Worked in the KNBC sports department throughout college, during summers while at UCSD and regularly while at UCLA. Logged games.

Production assistant on “A Place Called America,” Bill Clinton’s 1996 Democratic National Convention film, directed by Linda Bloodworth-Thomason.

Supported KNSD sports department. Logged games. Edited highlights.