Julie Farrell Email & Phone Number

I’m a digital marketing misfit with a passion for helping small businesses boost their brand presence and crush their revenue goals.With over 25 years of marketing and business experience, and my misfit perspective, you can count on me to bring a fresh, innovative approach to your digital marketing strategy.Simply put, my philosophy is to embrace your unique perspective and create an authentic experience for your customers. We do this by:- Building relationships: Working with small businesses allows me to to get to know you, what you do, and how you do it so I can best support your business needs.- Celebrating your unique business: No one does your business like you do, and what makes you special needs to shine.- Experimenting and learning: In the fast-paced world of digital marketing, it’s important to be able to pivot quickly and adjust the strategy as needed.- Focusing on results: At the end of the day, what matters most is whether your efforts are driving results for your business. We stay focused on the metrics that matter, and will adjust our approach if something isn’t working.

Milwaukee, Wi, Us

• Manage an organization of 20+ people including managers, team leaders, individual contributors, and contractors in the areas of Directory Services, Privileged Access, Identity Lifecycle Management, ERP Security, Endpoint Security, Forensics, Threat Intelligence, and Incident Response• Focus on implementing all security solutions with the appropriate controls, working closely with IT Controls, Internal Audit, External Audit, and CISO• Work closely with Security Risk and Governance to build information security policies and procedures in alignment with NIST standards• Develop and maintain security technology roadmaps, including lifecycle management• Responsible for enterprise-wide IAM solutions impacting employees and contractors, (27,000), and distributors, suppliers, and customers (~700,000)• Transitioned multiple support functions to a managed service provider; included cost savings analysis, supervision of knowledge transfer documentation and training, go-live support, and ongoing operational analysis• Manage a cost center budget of $7.4M• Shaped strong relationships with external technology partners• Support the IT early career development program by mentoring early career resources through 6-month rotations• Strong communication skills; effectively translates technical information into easily understood terms for all levels of decision makers and users• Incorporated DevOps methodologies into the security teams’ daily operations, including Kanban, scrum, and kaizen• Highly engaged in vendor management, including contract negotiations and selection• Championed an enterprise-wide password policy change to strengthen and modernize our requirements in alignment with current NIST standards; achieved a projected annual savings of $120k due to a reduction in support calls• Implemented a Security Team book club called “Security Think Tank”; meet weekly to discuss topics of security, business, leadership, and self-improvement

Milwaukee, Wi, Us

• Oversaw all projects in the Identity & Access Management space; typically managing 4-6 active concurrent projects • Cultivated the foundation of a formal IAM Program; deploying many new IAM technologies including CyberArk and IdentityIQ• Championed a “First Day Readiness” program focused on improving the speed and quality of new hire access the day they start• Supervised multiple large-scale deployments by vendors (e.g. EMC, Microsoft, Sila, Optiv) which included SOW development, resource onboarding and management, and invoice review and payment

Milwaukee, Wi, Us

• Led a team of 2 direct and 30+ indirect team members across the functional and technical teams as well as the broader IT organization• Responsible for all aspects of ERP system implementation and planning for 16,000 internal, 6,000 distributor, and 500 supplier users globally as part of the company’s initiative to replace disparate business systems globally with SAP• Led the implementation of 9 successful releases for internal users, 2 implementations for suppliers and 9 implementations for distributors• Developed each release project plan (2,000-3,000 tasks) through detailed planning sessions with the teams covering the SAP systems of ECC, CRM, BI, SCM, SRM, SNC, APO, XI/PI, and Enterprise Portal• Responsible for on-time delivery of 2 mock cutovers and the production cutover execution for each release• Designed a “get-well” plan for an internally developed point-of-sale (POS) application• Engaged with POS business leadership to define priorities, communicate status, and identify/mitigate business risks• Built, managed, and executed a project plan to successfully process 40M historical records through the new POS system

Milwaukee, Wi, Us

• Responsible for the blueprint, design, and implementation of the SAP Enterprise Portal• Developed and implemented a role-based access model for a web-based portal as the single point of entry for users• Oversaw all aspects of iView and navigation build, look and feel development, home page development, scope change requests, go-live and end user support• Invited speaker at SAP ASUG conference

Milwaukee, Wi, Us

• Responsible for all aspects of web development for customer facing, internal, and channel partner websites• Managed a team of 6-9 web developers located in multiple locations to centralize and standardize the company’s web presence• Established a customer/prospect user group to gather input on website enhancements• Lead role in requirements definition and research in procuring an enterprise portal/content management solution• Participated in vendor presentations and selection discussions for company ERP system selection

Milwaukee, Wi, Us

• Project manager for the Year 2000 (Y2K) customer initiative• Responsible for strategy, planning, and execution of all e-business related activities for our services division• Integral member of the Web Program Team that evaluated our web presence and developed a long-term business strategy• Contributed to many cross-business unit teams, including teams for database publishing, web strategy, enterprise data repository (EDR), and e-business