An ambitious digital marketing professional with a passion for growing websites organically, and an eye for user experience and conversion rate optimization (CRO).Hello there! I’m Kate, a graduate of University of Wisconsin-Stout's Digital Marketing Technology program. I’m currently building my expertise in client-facing strategy and organic web optimization at Collegis Education as an SEO Specialist.I work with colleges and universities every day, leveraging my eye for detail and search engine expertise to help them grow their student enrollments and improve the prospective student user experience!Specialties Include: Data Storytelling, Conversion Rate Optimization (CRO) testing, Personalization, UX testing, Organic Web Strategy, Client-Facing Communication, Digital StrategyTools I'm Proficient In: Google Optimize, VWO, Google Analytics, Google Search Console, UserTesting.com, FullStory, SessionCam, Hotjar, SEMrush, Google Keyword Planner, BrightEdge, Screaming Frog, Google Data Studio, Power BI
Listed skills include Creative Writing, Online Journalism, Interpersonal Communication, Speech Communications, and 15 others.