I am excited to announce that in addition to my full-time role at Lume, I've started my own business. Pawsome Milwaukee, LLC is a centralized resource and community for all things dog-friendly in the Milwaukee Metropolitan area.

• Collaborate with creative and development team members to create, execute and report on CRO tests designed to produce maximum conversion rate lift• Identify opportunities to shore up CRO process inefficiencies and improve measurement capabilities• Evangelize the value of CRO and Personalization across partners through sharing results, assisting in development of case studies, and building a repository of testing results and insights• Identify opportunities to increase organic site traffic, optimize user experience and increase organic conversion rate• Communicate and rationalize strategies and tactics to partners with accessible, engaging and actionable deliverables• Investigate root causes and recommend solutions for significant changes in traffic or conversions through Google Analytics, Search Console and other tools• Performed post-sale web performance audits to inform short and long term digital marketing strategies• Created and interpreted consumer demand reports for partners to determine priority programs and paid media spend• Demonstrated strategic thinking by prioritizing work for partners based on cost, impact and return on investment• Created, proposed, and implemented home page CRO test for partner to increase graduate inquiry conversion rate by 17%

• Updated and rebranded client case studies, company web pages and pitch presentations• Drafted and edited marketing content including blog posts, white papers, web pages and other assets• Collaborated with all marketing teams to efficiently meet deadlines and problem solve during company-wide rebrand project• Integrated thorough research of industry trends in e-commerce into marketing materials

• Facilitated professional discussion of current events and campus concerns between studentsenators and faculty members• Created marketing materials promoting the organization and its events around campus• Created, edited and released official statements and policies decided upon by the UniversityStudent Senate.• Created and maintained up-to-date training documentation and resources for senate positions

• Showcased thorough understanding of marketing techniques while keeping record of eight chapters’ social media posts and published articles• Demonstrated time management and written communication skills through meeting all deadlines and keeping in constant communication with five to eight campus correspondents and national team members each week• Displayed ability to work independently through filing reports, meeting deadlines and communicating with chapters on own timescale and without supervision

• Gained hands-on experience in a variety of SEO-related projects which include: on-site and off-site optimization, website remediation, page level redirects, local optimization, PPC, PR outreach, and social media for the legal industry. • Improved organic rankings, website traffic, and site performance for various clients.• Researched & audited client's online presence • Reviewed Pay Per Click (PPC) campaigns against digital marketing best practices• Conducted keyword research, link analysis, local audits, and other reviews on client websites• Maintained NAP (Name, Address, Phone Number) consistency across all client platforms • Improved and optimized title tags, meta descriptions and keywords for various sites to enhance search engine rankings.• Compiled recommendations for a website’s digital marketing strategy• Used the following tools to help gather client research: Google Analytics, Site Catalyst, Screaming Frog, Raven Tools, Kenshoo, Google AdWords and Google Webmaster tools.

• Utilized content marketing and SEO to achieve an average following of 400 unique visitorseach month• Recorded website performance statistics utilizing Google Analytics• Performed market research to audit site performance and determine areas for improvement

• Restructured organization to better serve the needs of its board members• Created and maintained a grassroots website to host the nonprofit’s affairs and resources• Collaborated with state officials in the Department of Health Services and Regional Trauma Advisory Committees to determine unified goals for trauma prevention in the state of Wisconsin

• Greeted and assisted students• Reviewed website content• Scheduled appointments

Child supervision, Cashiering