Former agency Strategic Planner with a curious soul and heart for real ethnography.I offer market research design & facilitation, new product development/idea-generating sessions, and brand creation & navigation.Experience in a range of research methodologies, including focus groups, IDIs, and ethnographies.Category and segment experience with Tech, Financial Services, Beauty/Personal Care, Fashion, Tourism, Hospitality, Food, Insurance, Healthcare, Entertainment, Public Service/Govt, Package Goods, Pharma, Telecom, Affluent, and Millennial.Extensive work in North America, China, and the Philippines. Have also done work in Indonesia, Vietnam, India, Egypt, Argentina, Brazil, and more!

whatsrevenge.com"Delightfully strange…remarkably stylish…a work that is personal in the most original of ways." -Filmmaker Magazine"Marvelous... mixes seemingly discordant formal strategies with graceful aplomb." -Brooklyn MagazineDirector Kat Hunt compels her friend Erica to take revenge on the men in her life in this experimental, docu-fiction comedy. An innovative hybrid work, WHAT’S REVENGE adapts elements from 70’s pulp revenge cinema to address the problems and pitfalls of relationships in the modern age. The film uses a blend of staged reenactments of real events and fictionalized scenarios inspired by the lived experiences of the cast and crew. A feminist piece of genre-bending film, made by an entirely female production team, Hunt plays the chief provocateur in a story of two friends seeking to explain the reason behind the injustices inflicted upon them by the men in their lives. Hunt’s character makes a personal mission of revisiting these indignities upon “the men” in question, on a mission to take their power back in the process. By using non-actors and their stories throughout, Hunt crafts a complex and comedic take on relationships and filmmaking.

Logging, match-backs, cue sheets, and editorial insight (upon request!).Also had to deal with a monstrous task: manually altering meta-data of digital files using adaptive mathematics in order to correct variable frame rates of converted 8mm footage. (If you don't understand what that means, you are very lucky!)

Hong Kong officeCreated strategic ideas for all of Pampers' Asian markets.Led ethnographic research projects in China on young women, fashion, money, and family.Authored the Saatchi-wide research and P.O.V. paper on the effects of global recession in China.Key new business team member: focus on fashion, youth, and technology.

New York OfficeBrands include Ameriprise, I Love New York, Healthy NY, Avaya, Proctor & Gamble: Olay, Scope, and many new business pitches

As part of the United Nations Development Programme, I promoted International Year of Microcredit via Made by Microentrepreneurs website.Coordinated communication and outreach with microentrepreneurs throughout the world.