Kayla Walker

Kayla Walker Email and Phone Number

CEO & Founder @ Creative Girl Connect + Talent/Influencer @ xoNecole | Content Curator | Influencer Relations Manager | Event Manager | Media Corespondent @ xoNecole.com
atlanta, georgia, united states
Kayla Walker's Location
Atlanta, Georgia, United States, United States
About Kayla Walker

Kayla is a Marketing graduate from Clark Atlanta University who is passionate about empowering Black women in creative spaces. She currently works as the Influencer and Talent Consultant for xoNecole, a leading online platform for women of color.In this role, she manages outreach to influencers and celebrity talent for all brand campaigns and events for brand clients including Hyundai, Shea Moisture, ULTA Beauty, European Wax Center, and Amazon Prime Video. Most recently she has helped curate the inaugural ItGirl 100 honoree list honoring Genzennial women across various industries and regions.In addition, she has conducted numerous red carpet interviews at various movie and tv show premieres, festivals, and awards shows as well as social media coverage for major key industry events including BET Awards, CultureCon, Beautycon, and more!Kayla also has extensive experience in the beauty industry, where she has worked as the Marketing Manager for Impressions of Beauty and the Event Manager for Aunt Jackie’s Curls and Coils. She has revamped the college ambassador program, developed the college influencer program, and managed trade shows, brand sponsorships, and an international influencer retreat in Mexico. She has also worked with other brands and companies like Camille Rose, Young King Hair Care, Shapermint, Indique, and The Curvy Fashionista.As a beauty and lifestyle influencer herself, Kayla creates content on her hair, makeup, plus size fashion, and lifestyle, and has collaborated with brands such as Palmer’s, Vaseline, Forever 21, Torrid, SHEIN, and Target. She strives to continue to grow her skills and network in the media, fashion, and beauty sectors, and to inspire and uplift other Black women.

Kayla Walker's Current Company Details
xoNecole.com

Xonecole.Com

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CEO & Founder @ Creative Girl Connect + Talent/Influencer @ xoNecole | Content Curator | Influencer Relations Manager | Event Manager | Media Corespondent
atlanta, georgia, united states
Website:
xonecole.com
Employees:
39
Kayla Walker Work Experience Details
  • Xonecole.Com
    Media Correspondent
    Xonecole.Com Apr 2023 - Present
    • Conducting red carpet interviews at major events including CultureCon, Black Music Honors, BET weekend, Beautycon, Revolt World, BET Hip Hop Awards, and One Music Fest• Conducting red carpet interviews at movie and tv show premieres including Praise This on Peacock and Average Joe on BET+• Producing social media coverage for major events including Essence Fest, CultureCon, Beautycon, BET weekend, Revolt World, BET Hip Hop Awards, and One Music Fest• Producing social media coverage for xoConcert Cam series including concerts for GloRilla, Ari Lenox, SZA, Chloe, FLO, Rico Nasty, Ella Mai, Summer Walker, Kehlani, Beyoncé, Coco Jones, Victoria Monet, Sexyy Red, Flo Milli, and Bia
  • Xonecole.Com
    Influencer And Talent Consultant
    Xonecole.Com Jul 2021 - Present
    Atlanta, Georgia, United States
    • Managing outreach to influencers and celebrity talent for all brand campaigns and events• Organizing and tracking all brand campaigns to ensure tasks and projects are on track • Participating in brainstorming meetings• Assisting in the management of content development, event production/coordination and other projects• Providing on-site event assistance• Managed xoHarlem Season 2 Finale Watch Party influencer VIP guest list sponsored by Amazon Prime Video• Provided on-site guest check-in at Amazon Prime Video's Harlem Season 2 Finale Watch Party event• Managed influencer and talent outreach various campaigns with brands including Shea Moisture and European Wax Center• Managed influencer and talent outreach for Tampax Made for Me podcast, European Wax Center podcast, and Ulta Beauty influencer campaign• Managed influencer VIP guest list for Made for Me ATL & NYC events• Managed influencer VIP guest list at xoHarlem Pajamas & Lipstick sponsored by Amazon Prime Video• Curated the inaugural ItGirl 100 honoree list powered by Hyundai highlighting Black women across various regions and industries
  • Creative Girl Connect
    Chief Experience Officer
    Creative Girl Connect Feb 2022 - Present
    Atlanta, Georgia, United States
    • Curating community events for influencers and creative professionals in key city markets (Atlanta and Los Angeles)• Managing event staff directory and database of Black Genzennial women interested in working events for beauty and wellness brands• Managing influencer directory and database of Black Genzennial women curating beauty, fashion, and lifestyle content• Providing creative marketing services to brand clientele including event management, event staffing, content series curation, brand partnerships, influencer campaigns, and influencer PR giftings • Successfully hosted 5+ events garnering more than 6M+ in social reach across Instagram, TikTok, and YouTube
  • Millennials Of Atlanta, Inc.
    Chief Creative Officer
    Millennials Of Atlanta, Inc. Jan 2023 - Present
    Atlanta, Georgia, United States
  • Millennials Of Atlanta, Inc.
    Event Manager
    Millennials Of Atlanta, Inc. Jan 2021 - Feb 2023
    Atlanta, Georgia, United States
    • Assisting in planning monthly social, education, service and fitness events• Suggesting fun and creative event ideas for members• Providing on-site event coordination for premium guest appearance
  • Camille Rose
    Marketing Consultant
    Camille Rose Oct 2023 - Nov 2024
    Atlanta Metropolitan Area
    • Increased Camille Rose Instagram following from ~515k to ~519k through interactive posts and strategic engagement strategies• Content management, scheduling, and copywriting on Camille Rose social media platforms: Instagram, TikTok, Facebook, LinkedIn• Identifying relevant influencers and current social media trends for brand partnerships, campaigns, and sales• Analyzing social media strategy and providing recommendations for new and trending opportunities• On-site event content capture and curation for social media platforms• Managed content form Rosette ambassadors for ULTA in-store tour• Staffed models and ambassadors for various retailer and trade show events• Hosted brand influencer dinner for Women’s History Month• Curated and planned HBCU Homecoming college tour and street team• Assisted curating a social video series for Black History Month honoring local Atlanta Black female entrepreneurs and leaders in the community
  • Young King Hair Care
    Event Manager
    Young King Hair Care Jun 2023 - Sep 2023
  • Young King Hair Care
    Associate Brand Manager
    Young King Hair Care Jan 2023 - May 2023
    Atlanta, Georgia, United States
    • Coordinated campaign photo and video content refresh shoots including sourcing models, creating phot and video shoot mood board and managing final content selections• Created brand event guide and curated the in-person event experience including branded marketing and display materials• Created a tiered ambassador program strategy for key consumer profiles and integrated GRIN platform for campaign management for influencers and content creators• Identified platforms, tools, and resources to manage and optimize team efficiencies and stay up-to-date on industry trends
  • Handberry Creative
    Creative Manager, Partnerships
    Handberry Creative Aug 2022 - Sep 2023
    Atlanta, Georgia, United States
  • Trafilea Group
    Social Media Consultant
    Trafilea Group Feb 2022 - Oct 2022
    • Increased Shapermint Instagram following from ~344k to ~372k through interactive posts and strategic engagement strategies• Content management and scheduling over Shapermint and Truekind brands on social media platforms (IG, FB, TikTok, Twitter, Pinterest) via Sprout• Identifying relevant influencers for brand partnerships, campaigns, and sales• Analyzing social media strategy and providing recommendations for new and trending opportunities
  • Shapermint
    Social Media Consultant
    Shapermint Feb 2022 - Oct 2022
    • Increased Shapermint Instagram following from ~344k to ~372k through interactive posts and strategic engagement strategies• Content management and scheduling over Shapermint and Truekind brands on social media platforms (IG, FB, TikTok, Twitter, Pinterest) via Sprout• Identifying relevant influencers for brand partnerships, campaigns, and sales• Analyzing social media strategy and providing recommendations for new and trending opportunities
  • The Curvy Fashionista
    Influencer Relations Manager
    The Curvy Fashionista Jul 2021 - Jan 2022
    • Built a community of 130+ curvy influencers to participate and engage in paid brand partnerships• Assisted in creating social media content and website articles for paid brand campaigns• Provided expertise in influencer campaigns, events, and marketing strategies• Lead an insights led process to create and execute on influencer campaigns for our clients• Lead insights gathering to inform strategy and tactics
  • Aunt Jackie’S Curls And Coils™
    Event Manager
    Aunt Jackie’S Curls And Coils™ Feb 2019 - Dec 2021
    Greater Atlanta Area
    • Vetted all potential tradeshow and sponsorship opportunities• Handled payments for shows and expenses related to shows• Managed all sample and marketing artwork requests • Staffed all events with the appropriate number of people and coordinating and managed payments and receipts• Ensured all shows have the proper equipment and necessary items to fulfill out show’s vision/needs• Collaborated with Assistant Brand Manager on the creation of a standards template for vetting tradeshow opportunities• Kept all Tradeshow timelines, schedule, and budget updated and acting as team lead at all shows• Oversaw and trained event staff during all Aunt Jackie's events• Successfully managed 15+ Trade Show events including logistics, sponsorships, product distribution, and event staffing• Successfully managed and executed international trade show events in London and Capetown, South Africa• Distributed 100,000+ samples across 15+ Trade Show events while educating consumers on Aunt Jackie’s products• Helped coordinate an influencer retreat to Mexico for a new collection launch with 12 influencers, 3 hair stylists, 5 media outlet reps, and 1 makeup artist
  • Impressions Of Beauty
    Campus Ambassador And Influencer Relations Manager
    Impressions Of Beauty Aug 2020 - Jul 2021
    Atlanta, Georgia, United States
    • Building, cultivating, and maintaining relationships with brands, influencers, and college ambassadors• Managing 300+ campus ambassadors across 40 college campuses ensuring engagement in student event and campus activities• Managing 40+ influencers and their content for monthly brand partnership campaigns in a training program, network, and tight-knit community of aspiring, growing and thriving influencers • Managing influencers to help them grow their brand, secure brand deals, and build a better online presence through content, consistency, community, and collaboration• Developing ideas for programming in areas of social media, on-campus events and customer relationship management such as our Influencer Campus Curlfriends Program and our Campus Ambassadors
  • Impressions Of Beauty
    Campus Ambassador And Influencer Program Manager
    Impressions Of Beauty Oct 2019 - Aug 2020
    Greater Atlanta Area
    • Managed 1100+ campus ambassadors across 30 college campuses ensuring engagement in student event and campus activities• Managed 60+ influencers and their content for monthly brand partnership campaigns• Assisted in strategic planning to help grow the brand as authority in college beauty marketing• Collaborated with partnering brands to ensure participation from students on campus during events and programs• Developed ideas for programming in areas of social media, on-campus events and customer relationship management such as Our Influencer Campus Curlfriends Program and our Campus Ambassadors• Successfully trained 1100+ female college students and managing their ambassador program promoting and educating students on their campuses about our brand clients’ and their products• Managed 5 influencer brand partnerships for new product launches and/or brand campaigns• Successfully managed and executed a brand-sponsored 3-day weekend influencer retreat in Atlanta, GA with 15 influencers
  • Impressions Of Beauty
    Influencer Relations And Event Manager
    Impressions Of Beauty Sep 2018 - Oct 2019
    Atlanta, Georgia
    • Assisted in strategic planning to help grow brand as authority in college beauty marketing• Developed social media content and monitoring engagement with target audience for brands• Collaborated with partnering brands to ensure participation from students on campus during events and programs• Developed ideas for programming in areas of social media, on-campus events and customer relationship management such as Our Influencer Campus Curlfriends Program and our Campus Ambassadors• Increased Instagram following by 34% over 4 months through new campaigns, interactive posts, and strategic engagement strategies• Successfully trained 700+ female college students and managing their ambassador program promoting and educating students on their campuses about our brand clients’ and their products• Successfully managed a brand-sponsored 3-day weekend influencer retreat in Atlanta, GA with 24 influencers
  • Impressions Of Beauty
    Social Media And Event Manager
    Impressions Of Beauty Feb 2018 - Aug 2018
    • Assisted in strategic planning to help grow brand as authority in college beauty marketing• Developed social media content and monitored engagement with target audience for brands• Collaborated with partnering brands to ensure participation from students on campus during events and programs• Developed ideas for programming in areas of social media, on-campus events and customer relationship management such as Our Influencer Campus Curlfriends Program and our Campus Ambassadors• Increased Instagram following by 16% over 6 months through new campaigns, interactive posts, and strategic engagement strategies• Increased Instagram following by 57% during our Walmart Back-to-School College Tour in the month of August• Made an average of 75,000+ impressions on Instagram each week during our Walmart Back-to-School College Tour in the month of August
  • Myavana
    Social Media And Community Manager
    Myavana Jul 2020 - May 2021
    Atlanta, Georgia, United States
    • Successfully managed an influencer campaign for brand awareness and sales of signature hair kit with 14 influencers• Set, planned, and implemented social media and communication campaigns and strategies• Coordinated weekly Instagram Live series featuring partnering influencers focusing on their Wash Day routines and natural hair questions
  • Brown Girls Love
    Event Manager
    Brown Girls Love Jul 2020 - Dec 2020
    • Managing and coordinating 2020 Virtual Job Fair for BrownGirlsLove for networking, empowerment and sharing job opportunities among the BrownGirlsLove community• Scheduling promotional posts to @BrownGirlsLove social pages• Coordinating graphic design needs for Virtual Job Fair• Emailing correspondence to speakers, presenters, and partner organizations• Day-of coordination of tech rehearsal and live event
  • Brown Girls Love
    Social Media And Community Manager
    Brown Girls Love Oct 2018 - May 2019
    • Setting and implementing social media and communication campaigns to align with marketing strategies• Providing engaging text, image and video content for social media accounts• Developing ideas for programming in areas of social media and networking events• Managing the Brown Girls Love Campus Ambassador Program• Increased Instagram following by 17% over 2 months through new campaigns, interactive posts, and strategic engagement strategies
  • Curlfluence
    Freelance Community Manager
    Curlfluence Oct 2018 - Mar 2019
    • Set and implemented social media and communication campaigns to align with marketing strategies• Provided engaging text, image and video content for social media accounts• Developed ideas for programming in areas of social media and networking events
  • Indique Hair Llc
    Marketing Intern
    Indique Hair Llc Nov 2018 - Feb 2019
    Greater Atlanta Area
    • Edited and published Fluff Mag articles on a weekly basis• Set and implemented social media and communication campaigns to align with marketing strategies • Provided engaging text, image and video content for social media accounts
  • At&T
    Small Business Account Executive
    At&T Jan 2018 - Aug 2018
    Orlando, Florida
    • Worked with and learned how to use AT&T advanced technology to help businesses improve performance and efficiency• Secured new business lines and worked with retail stores to drive sales revenue for monthly quota goals• Managed existing customers and provided a unique customer service experience to identify specific client business needs
  • At&T
    Account Executive - B2B Sales Program
    At&T Jul 2017 - Dec 2017
    Atlanta, Georgia
    • Worked with and learned how to use AT&T advanced technology to help businesses improve performance and efficiency• Secured new business lines and worked with retail stores to drive sales revenue for monthly quota goals• Managed existing customers and provided a unique customer service experience to identify specific client business needs
  • Clark Atlanta University
    Social Media Specialist
    Clark Atlanta University Aug 2015 - May 2017
    Atlanta, Georgia
    • Scheduled and maintained daily content for multiple social media accounts for the institution across various platforms• Marketed and branded the institution to alumni, current students, and prospective students and families through various campus campaigns• Engaged in brand awareness events and activities for campus involvement to promote institutional objectives
  • Her Campus Media
    Campus Correspondent
    Her Campus Media Jul 2015 - May 2017
    Atlanta, Georgia
    • Produced editorial content and assigned and created new and engaging material on a weekly basis• Built and lead a staff of 50-60 students on campus in designated departments: social media, editorial, public relations, and photography• Participated in marketing opportunities while working with Her Campus National on marketing programs that included elements such as sponsored content and campus sampling for large-scale clients• Achieved Pink Level chapter and ranked in the top 20% of among over 340 chapters and Rookie of the Year chapter for the 2015-2016 academic school year
  • Aflac
    Marketing Intern
    Aflac Jun 2016 - Aug 2016
    Columbia, South Carolina
    • Brainstormed and designed brochures, flyers, and other collateral for marketing use• Created a Broker Marketing Materials Booklet to educate brokers on who we are, what products we offer and assist in the pre-sale, sale, and re-enrollment of group accounts• Designed and edited custom collateral for group accounts to distribute to their employees during their new enrollment and re-enrollment process
  • Impressions Of Beauty
    Brand Ambassador
    Impressions Of Beauty Feb 2016 - Apr 2016
    Atlanta, Georgia
    • Shared Impressions of Beauty and Lottabody brand and brand partners in fun and creative ways with my campus• Increased brand awareness on my campus and made 600 unique impressions through planned monthly programs• Boosted the brand’s social media presence through likes, follows, tags, shares and posts• Executed creative monthly programs that encouraged consumers to become Lottabody consumers and loyal fans

Kayla Walker Education Details

Frequently Asked Questions about Kayla Walker

What company does Kayla Walker work for?

Kayla Walker works for Xonecole.com

What is Kayla Walker's role at the current company?

Kayla Walker's current role is CEO & Founder @ Creative Girl Connect + Talent/Influencer @ xoNecole | Content Curator | Influencer Relations Manager | Event Manager | Media Corespondent.

What schools did Kayla Walker attend?

Kayla Walker attended Clark Atlanta University.

Who are Kayla Walker's colleagues?

Kayla Walker's colleagues are Tayler Barakat, Sheriden Garrett.

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  • Kayla Walker

    Ambitious Saint Joseph’S University Marketing Major Student | Driven To Build Creative Strategies And Connections In Philadelphia
    Philadelphia, Pa

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