Kelly Stone Email & Phone Number

Chicago, Il, Us

Edgewater, Maryland, Us

In this leadership role, I significantly influenced the direction of this B2B SaaS platform serving the IT channel as we added new products and offerings designed to add transparency to the solution-buying process for Managed Service Providers (MSPs). We launched several new products and announced acquisitions as we strengthened the brand voice and message during my tenure.Areas of accomplishment for this role include:- Oversee the communication and GTM strategy of four major initiatives in one week: two acquisitions, a new category-changing product and an investment announcement.- Increased e-mail open rates to an average of 34 percent (benchmark: 22 percent), an increase of 190 percent.- Increased attendance at our key live virtual event for paid partners by 207 percent.- Increased LinkedIn followers by 64 percent, post reactions by 95 percent, comments by 430 percent and reposts by 100 percent resulting in a 27 percent increase in custom button clicks and 45 percent increase in unique visitors.

New York, Ny, Us

Downers Grove, Il, Us

In this role, I provided strategic insights to ensure a seamless flow of all activities associated with four areas of supervision, including brand, high-funnel leads, philanthropy, community membership, creative services, video production, and events, while reporting directly to the CMO. With digital marketing knowledge, I improve brand experience by promoting market/product innovation and training/mentoring creative teams on best practices.Highlights of accomplishments in this role include:- Created and implemented strategic plans to enhance the quality of creative content and video production endeavors.- Maintained customer retention in the 90s by coordinating community management and philanthropic giving operations.- Streamlined marketing operations of a $130M self-funded nonprofit organization by guiding the organizational workforce and executing marketing/branding plans and chart strategy.- Orchestrated 175 global virtual and in-person events and represented one of the largest budgeted items in the organization.

Downers Grove, Il, Us

I was promoted from senior director to SVP at the beginning of 2022 for showcasing exceptional leadership skills. Given my aptitude for achieving corporate goals, I directed cross-functional team of 15 individuals to optimize all aspects of creative content development, event management, and video production processes. Highlights of accomplishments in this role include:- Upheld marketing campaigns and arranged global conference for 1.2K attendees to match pre-pandemic numbers and obtain 98% attendee satisfaction score, highest in past 10 years.- Attained 12M potential engagements on Twitter and acquired 210% and 368% increase in social media and LinkedIn engagement, respectively, by organizing global B2B, B2C, and policy-related events.- Increased Net Promoter Score (NPS) for company events by delivering high-quality services and completing all event management functions in timely and efficient manner.- Won multiple awards in Social Shakeup 2022, such as Best LinkedIn Company Page, Best YouTube Channel – CompTIA Connect, Digital and Social Channels, and PR News.

Downers Grove, Il, Us

As a Senior Director, Digital Strategy, I delivered insights to improve B2B and membership recruitment/retention and recruited and trained two Senior Social Specialists to optimize all operations connected with B2B sales management. To yield premium outcomes, I switched from online to virtual events by setting up social media destinations and creating a YouTube channel to facilitate membership audience.Highlights of accomplishments in this role include:- Elevated growth metrics of followers by more than 39% through production of two broadcasts monthly.- Maximized clicks on LinkedIn broadcasts by offering certifications and recognized as a well-known on-air personality (Kelly@CompTIA) by conducting 31+ broadcasts in one year.- Instructed top-performing team on video production and adjacent communication to accomplish sales objectives.- Executed digital strategies and arranged virtual conferences for brand awareness; won the best virtual conference award in 2022.

Downers Grove, Il, Us

During this tenure, I was known for my in-depth understanding of latest advertising platforms and technologies and for managing YouTube channels. By utilizing my strong industry-relevant skills, I recruited two individuals to manage team, paid Omni Channel, and organic social media activities.Highlights of accomplishments in this role include:- Attained 12M potential engagements on Twitter and acquired 210% and 368% increase in social media and LinkedIn engagement, respectively, by organizing global B2B, B2C, and policy-related events.- Amplified company growth by building new channels and certifying precise allocation of resources; devised social media and go-to-market strategies and created superior-quality content to support live broadcasts. - Showcased exceptional performance, exceeded business metrics, and secured several awards, including Movers and Shakers Award, Best Nonprofit Marketing Campaign for Hurricane Harvey Fundraiser, Nonprofit Communicator of the Year, Award of Distinction for Social Media, and Social Media Professional of the Year.

Oakbrook Terrace, Il, Us

Within this role, I participated in Society of Women Engineers (SWE) and orchestrated sponsored tweet chats and events to generate substantial client revenue. I also nurtured healthy market relations to secure media mentions in USA Today, U.S. News and World Report, Wall Street Journal, Chicago Sun-Times, Crain's Chicago, Chicago Tribune, Upworthy, BuzzFeed, AV Club, Lifehacker, and Refinery 29.Highlights of accomplishments in this role include:- Oversaw 11 client portfolios and enhanced overall engagement by supervising social media team and running successful promotions on multiple social media platforms.- Enabled SWE to leverage a four-second mention on John Oliver's "Last Week Tonight" into $55K+ in individual donations.- Augmented Facebook page interactions by 6K% through PR campaigns and new business development opportunities.- Secured $5M in client AdValue while stewarding $40K public relations budget to increase client's annual meeting attendance by 20%.

Oak Brook, Illinois, Us

Oak Brook, Illinois, Us

Addison, Il, Us

Us

Master Of Science In Journalism, Emphasis On Writing, Editing And New Media

Master Of Business Administration - Mba, Business Administration, Management And Operations

Bachelor Of Science, Communications With A Minor In Political Science