Leading a diverse and innovative team of storytellers for Waze by Google responsible for multiple markets and verticals (including Retail, CPG, Finance, Automotive, Healthcare, Entertainment, Fuel, QSR, and others) across North America, I guide our division in shaping narratives and leveraging insights to improve product offerings, grow revenue, and engage with customers on reaching their target audiences. I frequently collaborate across our Sales, Product Marketing, Product, Engineering, and… Show more Leading a diverse and innovative team of storytellers for Waze by Google responsible for multiple markets and verticals (including Retail, CPG, Finance, Automotive, Healthcare, Entertainment, Fuel, QSR, and others) across North America, I guide our division in shaping narratives and leveraging insights to improve product offerings, grow revenue, and engage with customers on reaching their target audiences. I frequently collaborate across our Sales, Product Marketing, Product, Engineering, and Measurement & Insights divisions. Notable Accomplishments:• Championed Diversity, Equity, Inclusion, & Belonging (DEIB) as the Lead for our Global Waze DEI Committee, which has included partnering with HR on strategies for improving hiring from underrepresented groups; facilitating learning & empathy conversations with external speakers such as Deborah Archer, while also crafting and delivering global DEIB training for people managers; and serving as a Program Mentor for our BOLD internship program. • Spearheaded our global Go-to-Market (GTM) efforts for Connected In-Car (Apple CarPlay/Android Auto). • Guided my team through COVID by crafting a global narrative around Google’s World Moving Again initiative, supporting accounts in identifying new ways to reach customers, and adapting strategies to respond to a large-scale transition to remote work. • Presented to Fortune 200 C-suites and at industry conferences such as MRMW on strategies for utilizing data-driven insights from both Google and third-party tools (i.e., Nielsen and Kantar) to better understand shifting consumer behavior and drive growth. • Led the integration of our North America Agency team to consolidate and unify insights and strategies, resulting in 30% YOY growth for our largest agency partnership. • Created and presented training materials to promote the Waze Category Trends tool available to customers and partners to assist them in understanding mobility trends across the globe. Show less

Within the Large Customer Sales division, I drove the promotion of our multibillion-dollar digital marketing solutions portfolio by leveraging insights to enable and empower sales teams. During my tenure, I collaborated on nearly 20 omnichannel retail partnerships and more than 110 customer accounts. Notable Accomplishments:• Shaped research questions and insights strategies, as well as managed relationships with vendors. • Negotiated deals with key partners across the… Show more Within the Large Customer Sales division, I drove the promotion of our multibillion-dollar digital marketing solutions portfolio by leveraging insights to enable and empower sales teams. During my tenure, I collaborated on nearly 20 omnichannel retail partnerships and more than 110 customer accounts. Notable Accomplishments:• Shaped research questions and insights strategies, as well as managed relationships with vendors. • Negotiated deals with key partners across the US/Canada, LATAM, APAC, and the EU to ensure favorable terms for subscribers. • Cultivated a team-first mentality and empowered team members through regular coaching, a culture of collaboration and creativity, and modeling of performance standards. Show less

In this position, I managed more than 40 key accounts in the Finance sector for our Large Customer Sales division. This included responding to changing market conditions, customer demands, and insights by adjusting strategies and pivoting quickly to capture new opportunities. I also prepared detailed reports and presentations that enabled sales teams to close key deals and supported the scaling of accounts across verticals. Notable Accomplishments:• Facilitated customer education… Show more In this position, I managed more than 40 key accounts in the Finance sector for our Large Customer Sales division. This included responding to changing market conditions, customer demands, and insights by adjusting strategies and pivoting quickly to capture new opportunities. I also prepared detailed reports and presentations that enabled sales teams to close key deals and supported the scaling of accounts across verticals. Notable Accomplishments:• Facilitated customer education programs, such as lunch-and-learns and client university sessions. • Built a reputation as the Subject Matter Expert (SME) on market research, data insights, and trends. Show less

Worked with advertising and search engine marketing agencies throughout the Netherlands on implementing Google products such as paid search, YouTube, and Google+. Presented at several large industry events such as Think with Google and Creative Sandbox Netherlands on best practices from the United States and the marketing phenomenon known as "online to store".

When I joined Google, I gathered and analyzed insights, making recommendations to stakeholders to guide data-driven decision-making with an emphasis on increasing global exposure across our Large Customer Sales team. I nurtured relationships with customers across verticals, including Retail, CPG, Finance, Entertainment, Gaming, Energy, and more. Additionally, I developed case studies for Fortune 100 accounts to drive industry engagement and enthusiasm for opportunities. Notable… Show more When I joined Google, I gathered and analyzed insights, making recommendations to stakeholders to guide data-driven decision-making with an emphasis on increasing global exposure across our Large Customer Sales team. I nurtured relationships with customers across verticals, including Retail, CPG, Finance, Entertainment, Gaming, Energy, and more. Additionally, I developed case studies for Fortune 100 accounts to drive industry engagement and enthusiasm for opportunities. Notable Accomplishments:• Contributed to the launch of Google’s Online to Store initiatives, including collaborating with cross-functional teams on the deployment of Go-to-Market (GTM) planning for the first-to-market program in this space. • Presented at Creative Sandbox and various other events on best practices for Online to Store programs. • Completed a global rotation as Agency Lead in Amsterdam. Show less

Account management duties for residential and commercial real estate clients, as well as finance and local tourism- areas of expertise included traditional broadcast (television), print (ads and collateral), outdoor, and online (website development and SEM)

Account management duties for Research in Motion (RIM/BlackBerry) and Texas Instruments DLP division- areas of expertise included traditional broadcast (television, radio), print, and NASCAR sports marketing initiatives