Ken Walker Email & Phone Number

Detroit, Mi, Us

Dearborn, Michigan, Us

I am a part of the Ford U.S. Marketing Team as Retail Marketing Strategist. In this role, I currently support Ford Accessories and Ford Parts. I previously led recall marketing communications, performance metrics and brand management support for Bronco owner experiences (Off-Roadeo and Bronco Nation).Leading weekly touchpoints to ensure recall communications are consensed and deployed, ensuring all owner communications message feeling like family and providing key information that is timely and authentic.Owning critical/urgent requests from internal partners; leading collaboration with other marketing functions(Field & Dealer, IMC, CRM) as well as cross functional partners (CX, FCSD, Connected Services)Working with data analytics to track key retail service marketing metrics; lead report out with team and to stakeholders.

Detroit, Michigan, Us

I am the founder and head designer of a contemporary, high-street clothing brand.The brand seeks to fulfill the fashion needs of audacious professionals by offering an eclectic range of street, comfort and refined garments at an attainable price point. Some of my key duties include:• Creating and visualizing all seasonal design concepts and assigning specific duties to selected manufacturers to produce all products for seasonal collections • Overseeing and managing all marketing communications/advertising, finances, and business activities for the brand • Keeping up-to-date with emerging fashion trends as well as general trends relating to fabrics, colors and shapes• Working closely with the design team, such as Fashion Buyers and Forecasters, to develop products to meet a brief or wholesale order• Negotiating with customers and international suppliers

Detroit, Mi, Us

As an Adjunct Instructor within the Fashion Design degree program at CCS, I instruct the FAD 309 (Fashion Brand Management) elective course, guiding students in understanding the fundamental aspects of building and managing a fashion brand. Some of my responsibilities include:- Course Development: Designing a comprehensive curriculum that explores brand positioning, market analysis, and consumer behavior specific to the fashion industry.- Lecturing and Instruction: Delivering weekly lectures on branding, marketing strategies, retail operations, and digital engagement tactics relevant to emerging and established fashion brands.- Mentorship: Providing one-on-one mentorship, helping students develop personalized brand concepts and marketing strategies.- Project-Based Learning: Facilitating hands-on projects that encourage students to create real-world branding strategies and portfolios, preparing them for industry roles.- Industry Insights: Sharing insights from my professional experience in fashion and marketing, including trend forecasting, brand storytelling, and omni-channel marketing.- Evaluations and Feedback: Assessing student progress and providing constructive feedback to help them refine their creative and strategic thinking.

Rochester, Ny, Us

As a part of the Strategy team at Partners + Napier, I oversaw the strategic direction for a variety of the agency’s key accounts such as Delta Vacations, BMW Financial Services, Smashburger, Tweed (Canopy Growth), Real Good Fish and Xerox.Served as agency thought-leader by leveraging consumer research through key tools (such as MRI-Simmons, Gartner, eMarketer, Mintel, Helixa and other cultural / social monitoring) to gather insights that spark the creative process and client marketing challenges.Facilitated agency- and client-focused workshops and ideation sessions (i.e. Post-Pandemic Planning, Sprint Shops, Brand Positioning & New Audience Explorations, DE+I).

New York, Ny, Us

As a part of the Global Team Ford group, I transformed client briefs into strong creative briefs by taking research, product information, and consumer insights and distilling them down into a singular strategic idea for creative teams to operate from and for clients to easily understand.Most recently, I assisted with the planning and strategic direction for the product reveal campaign and social media influencer rollout for the first-ever 2021 Ford Mustang Mach-E (featuring Idris Elba).I also led strategic direction for the Ford Service 2020 digital campaign.

Detroit, Mi, Us

In this role, I was a Brand Strategist with a focus on digital. I was also the Lead of all of the agency's diversity & inclusion efforts and initiatives.Some of my key responsibilities included: • Providing key cultural insights to be amplified through the agency’s approach to consumer experience journey maps (CXJMs), as well as developing quarterly cultural trend reports for clients and cross-agency partners • Supporting the HR team with diversity recruiting and outreach• Serving as the head of Campbell Ewald’s 'OneCE' Diversity & Inclusion Council, where I managed all D&I initiatives throughout each of the agency’s offices (New York, Detroit, Los Angeles); some initiatives included the facilitation of Courageous Conversations, Book Club and Film Series, all in the realm of D&I. As a result, in August 2017 and August 2018, we were awarded "Best Internal Communications Program" at IPG's Inclusion Awards two years in a row.

Detroit, Mi, Us

In this role, I was a part of the strategy team for the Travelocity account, assisting and coordinating all marketing and advertising initiatives. Some of my responsibilities included: • Assisting with the brand strategy and positioning for Travelocity, driving their new, "Wander Wisely" brand campaign launch in February 2016. • Assisting to oversee brand research, both qualitative and quantitative methods (including segmentation, campaign testing, audits, message testing, etc). • Creating consumer experience journey maps, utilizing design thinking to develop insights, actionable strategies, key messages, channel recommendations and key performance indicators (KPIs). • Developing digital content strategies and eco-systems for all digital properties (site, social, OLA and CRM) and brand programs (Gnomads, Travelocity's influencer advocacy network and Travel For Good, a volunteerism program).

Detroit, Mi, Us

Served as one of the designated Strategic Planners to support the New Business Development efforts for all 4 offices of Campbell Ewald (Detroit, New York, San Antonio and Los Angeles). In 2015, we secured 8 wins within 8 months, highlights included Travelocity, Covered California, Country Inns and Suites, Empire State Development (State of New York Business and Tourism), Valero and Henry Ford Health System.In this role, I assisted the pitch teams, helping to develop written responses (RFIs and RFPs), conducted primary research (qualitative and quantitative) and pulling useful insights to help develop the strategy, creating and presenting consumer experience journey maps in preparation for the business pitches.

I sat as a part of the core team that sets the strategy for key initiatives and goals for the Council. I assisted with expanding the reach of the Council and helped to drive its mission and vision of diversity and inclusion in businesses, communities, and schools. The board met every quarter, and twice a year in person.Some of my key responsibilities were:• Supporting the Executive Director, Darlene King• Ensuring effective organizational planning• Ensuring adequate resource• Managing resources effectively• Determining and monitoring the Council’s programs and services

New York, Ny, Us

As a part of the Harley-Davidson strategy group on Team Ignite, I assisted with the 2017 Global Strategy and their H-D MotorClothes division.

New York, New York, Us

I worked on the Digital Investment/Performance Marketing team for General Motors. In this role, I assisted in the planning, implementing and maintaining of Buick and GMC in-market media campaigns across multiple channels. Some of my responsibilities:• Tackling the day-to-day tactical management of the Buick and GMC media account by working closely with General Motors' selected automotive vendors (i.e. Kelley Blue Book, Cars.com, Edmunds)• Creating and maintaining records of plans, insertion orders, schedules and contracts• Utilizing syndicated planning tools to run reports and aid in contributing ideas and insights based on media campaign performance goals for our clients.

Detroit, Mi, Us

I am a former member of the Lowe & Partners team where I worked on the Cadillac account.In this role, I supported the digital planning team to assist with the strategy for our digital channels including site (Cadillac.com), CRM, OLA (online advertising), social, digital analytics and digital content experiences.Some of my responsibilities:• Developed a comprehensive global competitive cross-platform site audit, where I pulled insights and presented key recommendations for Cadillac.com and their 2015 global re-architecture initiative • Provided support to cross-agency strategy council for the 2015 Cadillac global brand strategy• Assisted with developing and presenting digital strategies to clients for all digital channels including CRM, Site, Social and OLA• Assisted with the content strategy and recommendations for Cadillac.com• Conducted research as necessary (including creative pre-testing, competitive and best practice analysis and digital marketplace trend reports) • Conducted on-going research and analysis of competitive luxury auto market, as well as pulling insight and recommendations for Cadillac’s digital channels

East Lansing, Mi, Us

I worked closely with Professor Elizabeth Quilliam in her advertising course, Account Planning & Research where I helped with outlining lesson plan objectives and teaching patterns, as well as assisted with lecture activities and objectivesSome of my responsibilities:• Assisted in-class preparation for the Account Planning & Research course of 200 students• Contributed to the objective grading of assignments and group projects • Helped students with research plan projects, including facilitation of focus groups as well as forming Qualitative and Quantitative Research on the MSU campus

• Appointed as lead client liaison, where I developed creative briefs, PR, and assisted with brand identity development for 12 of the agency’s active clients including Capital Prime, MC Sports, Meijer, NAI Mid-Michigan and Precision Motor Transport Group• Coordinated media, account, planning with external agencies and account executives

East Lansing, Mi, Us

Sales and Marketing program, including courses such as Italian Communications, Marketing and Sales Communication.The courses provided in-depth reasoning for how products are made and marketed in Italy and the surrounding European markets. I was able to get first hand experience in these areas while being immersed in the culture and seeing how it all works.