• Leading Public Relations, Media, Corporate Communication, Corporate Affairs and Integrated Marketing for Messung Group• Strategizing for new business ventures post the acquisition of factory automation business of Messung Group by Mitsubishi Electric, Japan• Developing Business Strategy, Business plan, expansion plan for various businesses • Analyzing, Identifying & Finalising International tie-ups and partnerships for new business ventures for Messung Group• Cultivate network of Partners, Associations, Embassies, Consulates and Trade bodies in the International & Domestic markets such as EEN, IGCC, VDMA, DIHK, AHK, BBG, Advantage Austria, Bavarian Industry Association, CWA, JETRO, FICCI, CII, MCCIA, WTC etc…• Liaison with various agencies and government offices • Revamping Messung Group branding, positioning after the sale of business to Mitsubishi Electric• Creating and establishing various brands under Messung Group across various platforms (Nityaasha, GyanAdab, Messung Global Connect, IBMS (Distech, Canada & Loytec, Austria) and Test & Measurement workplace systems (Erfi, Germany)• Initiating and executing various Community Engagement programs and CSR activities for Messung Group• Transforming business idea into reality in the form of Messung Global Connect o Setting up entire business operations along with service and business delivery • Establishing brand identity of Messung Global Connect and creating Marketing Communications platform/Module • Build Partner, Vendor, Association and Trade bodies network as a support system for service delivery and Lead Generation in domestic markets • Heading the Operations, Business Development, Strategy and Marketing Communications along with Team Development & Management for Messung Global Connect • Environment branding for all office spaces at Messung Group

• Lead a team of 25 professionals to build and execute strategic campaigns in the domain of Public Relations, Media, Image Building & Management, Community Engagement, Strategic Brand Building, Reputation Management, Crisis Management and Industry Outreach programs by successfully retaining clients• Serviced and managed leading global and national brands in the FMCG, Food & Beverages, Consumer Durables, Auto, Real Estate, Manufacturing, Infrastructure, Health, Entertainment, Consumer and Media space. During my stint here, I have had the privilege to be associated with brands like Coca-Cola, Marico, ADF Foods, Cadbury, Hindustan Unilever, Cadbury, Henkel, Waghbakri Tea, Oxyrich, Tata Sky, LG, Amway, Nirlep, CNBC TV18 Group, Star Entertainment, ICICI Bank, Bharati AXA, ElectroMech Material Handling Systems, Eaton Corporation, ZF, Messung Group, Glaxo, Pfizer, Piramal Healthcare, Himalaya, Mercedes Benz, General Motors, VolksWagen, Bharat Benz, HCL, Intel, Amdocs, Holiday Inn, Courtyard By Marriott, Jain Irrigation, etc.• Worked with leading family owned business groups from Pune such DSK Hyosung (DSK Group), Avinash Bhosale Group, Dhariwal Industries (Manikchand Group), Kinetic Group (Firodia Family), Garware Motors (Garware Family), Panchshil Realty (Chordia Family), Suzlon Infrastructure (Tanti Family), MIT (Karad Family), Ruby Hall Clinic (Grant Family), Ishanya Mall (Mehta Family), RSB Global (Behera Family) and Messung (Merchant Family)• Developed strategies and formulated plans for various clients across sector on a pan India basis• Supported Digital PR and Financial Communication campaigns for various brands • Developed and executed various crisis communication modules for ICICI Bank, ABIL Group, Suzlon Infrastructure, Amdocs etc. • Built, Developed and Spearheaded the Hanmer Reach Rural network activation program across India• Contributed towards overall profitability and business growth

•Client Servicing and Media Management •Planning and executing various media campaigns •Organizing various events for media visibility •Planned a successful roll out of the crisis communication plan for Coca Cola India•Crafted and executed PR strategies for the launch of Ventura India in Pune•Developed positive image of the agency in the minds of the media •Supported all media activities across sectors •Setting up systems and procedures for Finance & Media monitoring

•Responsible for Wholesale sales of Life saving drug from Panacea Biotic •Business Development and Client Relations for wholesale department •Handled Over The Counter (OTC) Sales •Vendors Management for material supply & Orders•Developed & Maintained relations with hospital staff and doctors •Serviced High revenue customers from Intensive Care Unit (ICU)•Collection of Outstanding payments from customers