S. Laiba Ali Email and Phone Number
I’m an adventurous, intentional UX Designer with 7+ years of experience crafting agile &sustainable human-centered solutions. My design strategies are informed by my background partnering with Fortune 500 companies, fast-paced start-ups, & local non-profit organizations.Some of my key achievements include:– Being recognized as UNT’s 2023 “Silver Lining” Student Employee of the Year for exceptional performance & optimism– Proposing operational improvements for the Islamic Center of Frisco, reducing costs by 4 figures & improving spatial accessibility– Streamlining internal & customer-facing portals for Hewlett Packard Enterprise, UNT Dining Services, & more, reducing error frequency & task completion times by +50%– Speaking as a panelist to national members of the Menus of Change University Research Collaborative (MCURC), connecting with innovative thought leaders from across the US– Mentoring & supporting 20+ middle and high-school students pursuing independent studies through hands-on design thinking workshops I get excited about opportunities to make an impact, no matter how big or small, by implementing thoughtful design strategies & actively listening to and partnering with users who deserve to have design work for them.Want to connect? Contact me at thelaibaali@gmail.com, and let's work together to create a sustainable and delightful world for everyone.
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Ux Research ConsultantAperio InsightsTexas, United States
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User Experience DesignerEmpoweryouniversity Aug 2024 - PresentFrisco, Texas, United States- Iterate brand identity & information architecture to build customer trust & drive sales funnel conversions by +200%- Create & optimize brand presence on Wix, enhancing SEO meta-tagging to improve discoverability & CTRs by 14% - Conduct system validation with 8 A/B usability tests, improving signal-to-noise ratio & accessibility through 15 distinct improvements in the final prototype- Develop, produce, & distribute professional development workshop materials & assist with workshop management & activities- Deliver and & optimize brand presence on Wix, enhancing SEO meta-tagging to improve discoverability & traffic
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User Experience Design InternEmpoweryouniversity May 2024 - Aug 2024Frisco, Texas, United States- Coordinate directly with the founder to research & develop new educational approaches to better prepare youth for professional settings & interactions in a post-COVID world- Present progress and findings to stakeholders weekly- Develop a comprehensive business model canvas outlining the EYU UVP and purpose – Analyzed 3 primary competitors to through a SWO framework and framework new organizational approaches- Iterate brand identity & information architecture to build customer trust & drive sales funnel conversions - Conduct system validation with 8 A/B usability tests, improving signal-to-noise ratio & accessibility through 15 distinct improvements in the final prototype- Deliver and & optimize brand presence on Wix, enhancing SEO meta-tagging to improve discoverability & traffic
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Freelance & Pro Bono DesignerSelf-Employed Aug 2019 - PresentFrisco, Texas, United States- Partner with clients like Torq, Zenith.frs, and Quiet Racing to develop a network, exercise my design ideologies, & expand my skillset - Develop visual deliverables, including brand identities, merchandise, & content based on client specifications - Apply design thinking methodologies & research methods to visibly improve brand UX & CX metrics
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User Experience DesignerUx Student Association (Uxsa) At Unt Jul 2024 - PresentDenton, Texas, United States- Collaborate with a multidisciplinary team to develop social media posts, events, & fundraisers to market UXSA- Manage & reorganize the UXSA Discord server for easier navigation & foster a community of ethics, collaboration, & innovation -
User Experience DesigerOperation Kindness Oct 2024 - Dec 2024Denton, Texas, United States– Co-led a team of 6 students across the 3-month project– Coordinated directly with the Marketing Manager and a multi-functional design team to develop a mural marketing the Operation Kindness holiday adoption event at the Galleria Mall in Dallas, Texas for +1 million visitors– Spearheaded the end-of-year Impact Report template to be disseminated among 1,000+ community members and stakeholders– Pioneered the foundation for the Holiday Stewardship video shared with 31,000+ social media followers -
User Experience DesignerUniversity Of North Texas Oct 2021 - Sep 2023Denton, Texas, United States- Recognized as 2023 Student Employee of the Year for exceptional performance - Collaborated with C-level executives and a multidisciplinary team to design physical & digital signage to market UNT Dining Services - Developed print templates & guidelines to reduce production turnaround time by 54% - Directed R&D on system user flows, resulting in a 4% reduction in customer support email volume - Featured in 2 UNT Dining promotional videos increasing YouTube engagement by 270%- Presented as a panelist speaker with national Menus of Change University Research Collaborative (MCURC), connecting with innovative leaders across universities- Facilitated team–building & onboarding programs to train 5 junior designers & CSRs - Supported production, deliveries, & customer communication to ensure timely product deployments -
Editorial StaffHeritage High School Aug 2020 - May 2021- Brainstormed & illustrated imagery for quarterly print releases selling over 400 copies per drop- Developed, edited, & formatted copywriting for greater clarity & accessibility- Conducted onboarding & team-building exercises for 2 new designers to familiarise them with organization policies & Adobe CC products -
Graphic DesignerHeritage High School Aug 2018 - Mar 2021Texas, United States- Directed & produced brand refresh artifacts & pitch for Heritage High School- Designed logo package for the Heritage Highsteppers Drill Team- Developed brand package & web presences for the Heritage and Memorial Independent Study & Mentorship (ISM) Program
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Graphic DesignerAllstate Oct 2019 - Nov 2019Frisco, Texas, United States- Developed the brand identity for Protego Insurance, an Allstate agency -
Graphic Design InternHewlett Packard Enterprise Sep 2018 - Sep 2019- Designed & validated employee-facing internal brokerage system site, improving accessibility to key services - Iterated & designed new mascots, expanding the HPE brand & Developer mascot family - Created short animations & GIFs featuring mascots used in min-games & on the Developer’s site
S. Laiba Ali Education Details
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4.0 Gpa
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5.2 Gpa
Frequently Asked Questions about S. Laiba Ali
What company does S. Laiba Ali work for?
S. Laiba Ali works for Aperio Insights
What is S. Laiba Ali's role at the current company?
S. Laiba Ali's current role is UX Research Consultant.
What schools did S. Laiba Ali attend?
S. Laiba Ali attended University Of North Texas, Heritage High School.
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