Lauren Thomas Email & Phone Number

San Diego, Ca, Us

Mountain View, California, Us

I lead a high-performing team of communications managers across the US and Canada to develop and execute campaigns across earned media, influencers, organic, and paid social channels, collaborating closely with internal stakeholders and agency partners to drive product consideration and conversions.

Mountain View, California, Us

At Intuit, a Fortune 500 Global Technology Leader, I lead the PR & Communications program for TurboTax Canada, in addition to my work leading social for TurboTax in the US. In this role, I lead a high-performing team of four communications managers across the US and Canada to develop and execute campaigns across PR, influencers, organic, and paid social channels, collaborating closely with internal stakeholders and agency partners to build brand awareness, drive product consideration and build the bottom line.► Led the team to deliver a 209% year-over-year increase in social impressions, a 121% rise in engagements, and a 150% boost in web traffic for TurboTax Canada from 2023-2024 by reimagining our social and influencer strategies.► Rebuilt the TurboTax Canada Corporate Communications team from the ground up by hiring 4 new team members in 2 months ► Produced an award-winning short horror film to illustrate the phenomenon of tax anxiety, positioning TurboTax as the solution to help young Canadians get their taxes done right

Mountain View, California, Us

I spearhead the development and execution of high-impact social media initiatives aimed at boosting engagement and driving business outcomes for TurboTax. In this role, I lead campaigns across organic, paid social, and influencer channels, collaborating closely with internal stakeholders and agency partners.By managing a multi-million dollar budget and supervising a team of four communications managers across the US and Canada, I cultivate a culture of collaboration and innovation to drive results.► Led the team to deliver a 228% year-over-year increase in social impressions, a 141% rise in engagements, and a 123% boost in web traffic from 2023 - 2024 through strategic social media campaigns and performance optimizations.► Spearheaded TurboTax's first-ever Sponsored Hashtag Challenge on TikTok, aimed at driving massive consumer engagement around the brand’s 2020 Super Bowl commercial, resulting in over 3 billion views and surpassing platform benchmarks.► Launched and scaled TurboTax's TikTok presence to over 100,000 followers within 18 months by tapping into platform trends and leveraging paid amplification. This achievement highlighted our adaptability and understanding of emerging platforms.► Produced high-impact, social-first campaigns featuring celebrity and influencer talent including Jonathan Van Ness and Antoni Poroswki from “Queer Eye,” and Tayshia Adams from “The Bachelorette,” which boosted engagement while driving product consideration and traffic. ► Executed the social extensions for five Super Bowl campaigns, including "The Super Bowl File" sweepstakes, featuring a $1M giveaway, generating extensive web traffic and social engagement.► Honored by the Brand Innovators “40 Under 40” Awards, which recognize emerging marketing leaders. ► Earned 5 Marketing & Communications Star Awards, which recognize best-in-class campaigns from across the Intuit ecosystem.

I coach mid-career women of color ready to make the leap into the six-figure club. I'm on a mission to help 1,000 ambitious professionals increase their incomes by $20,000 (or more)!I offer my Career Cataltysts program, via 1-on-1 sessions, with group coaching coming soon. ► Provide practical advice to enhance careers and help clients increase their salary by $20,000 - $40,000► Customized coaching sessions that help clients to vocalize their value and land six-figure jobs► Craft resumes, cover letters, and LinkedIn profiles that enable candidates to showcase their professional accomplishments, to attract attention from recruiters and hiring managers

Are you looking for a dynamic, entertaining, and educational speaker for your upcoming conference or professional organizational meeting?I've been delighting conference attendees and professional organization members since 2010. As a keynote speaker, breakout session presenter or panelist, I share marketing tips and trends with a dash of pop culture and a side of straight talk.Potential topics include:⭐️ Trending on TikTok ⭐️With +1 billion monthly users, TikTok is the hottest new kid on the social media block! This session provides best practices and thought-starters to help marketers tap into TikTok.⭐️ Improv Marketing ⭐️ Yes... AND! This session provides actionable advice, inspiration, and PLAY to help marketers leverage principles of improv comedy to develop innovative, breakthrough campaigns. ⭐️ Brand YOU 2.0 ⭐️ This 4-Step Framework helps ambitious professionals build their personal brands to climb the corporate ladder, land their dream jobs, and navigate the Great Resignation. Past Events & Satisfied Audiences Include: ► Adweek Social Media Week► Intuit Women's Network ► Intuit African Ancestry Network ► AMA San Diego's Art of Marketing Conference ► Ragan's Brand Storytelling & Content Marketing Conference at Disneyland► Ragan's Social Media & Digital Communications Conference at Amazon► Ragan's Employee Communications, PR, and Social Media Summit at Microsoft► Social Media Strategies Summit► The Social Shake-Up► Association of National Advertisers (ANA)► Word of Mouth Marketing Association (WOMMA) ► Georgia Marketing Summit

Dallas, Tx, Us

At AT&T, a Fortune 50 telecommunications giant serving over 100 million customers, I strategized and led Cricket Wireless' national social media initiatives. I oversaw agency partnerships to develop and publish content across Facebook, Twitter, Instagram, and YouTube. Collaborating with cross-functional internal teams, including PR, advertising, customer care, and legal, I drove key social campaigns and supported marketing initiatives, including flash sales, product launches, and sponsorship engagements.► Devised and executed new social media tactics aimed at enhancing brand awareness and driving audience growth, resulting in a 146% surge in impressions, a 305% rise in engagements, and a 495% expansion in audience size year-over-year.► Produced highly engaging video content and live stream Q&As with WWE talent, including the viral "Unexpected John Cena Prank," which gained over 50 million cross-channel views.► Drove organic growth of Cricket Wireless' Instagram audience by 220% in just 9 months, ahead of the introduction of Instagram ads.► Championed several "firsts" for Cricket’s social media program, such as the first influencer takeover on Instagram, the first Periscope Chat, and the first Facebook Live activations.► Enhanced brand visibility and engagement through innovative sponsorship activations with properties such as the BET Awards, Kelly Clarkson, WWE, and Lucha Underground.► Spearheaded a 24-hour live stream and achieved a Guinness World Record for the “Longest Non-TV Promotional/Advert Commercial.”► Led multiple projects that were honored with industry accolades, including a Shorty Award for best consumer brand in 2017 and a MarCom Award for the viral “John Cena Reacts” video.► Successfully boosted Cricket Wireless' social media presence and engagement, driving significant growth and earning industry recognition for innovative and impactful campaigns.

Atlanta, Ga, Us

At Moxie, a digital marketing agency serving top-tier clients like The Coca-Cola Company, Chick-fil-A, Nike, and UPS, I developed and executed social media strategies to enhance brand visibility and engagement for prominent Coca-Cola products, including Dasani, FUZE, and Gold Peak Tea. I supervised a team of three Social Engagement Coordinators, developing monthly content calendars, overseeing daily community management, and ensuring cohesive brand messaging across multiple platforms.► Collaborated with cross-functional teams to produce engaging content for Facebook, Twitter, and Instagram, driving brand awareness and consideration.► Partnered with the analytics teams to develop monthly performance reports, provide insights to optimize content strategy, and improve campaign effectiveness, contributing to a more engaging social media presence.

Norcross, Ga, Us

At Digital Sherpa, a content marketing agency focused on elevating small to medium-sized businesses, I developed and executed social media campaigns for over 30 clients, including Hickory Farms, Cottage & Bungalow, Real Kids Shades, and Leslie Fine Interiors, to boost brand visibility and consideration. I also designed and delivered comprehensive social media training programs for a team of 16 Account Associates to elevate their skill sets and improve campaign effectiveness across the agency.► Introduced new tools to drive efficiency in resource management, resulting in a 16% reduction in campaign delivery costs and up to a 1600% increase in client results.► Launched Facebook campaigns that achieved over 200% fan growth within eight weeks.► Conducted educational webinars for clients and prospects, imparting knowledge on the latest trends and best practices in social media marketing, positioning the agency as a thought leader in the industry.► Created tailored social media strategies for diverse clients, ensuring alignment with their unique brand goals and audience engagement metrics.► Monitored and analyzed campaign performance, providing actionable insights and adjustments to optimize results and ensure client satisfaction.► Elevated client brands through strategic social media initiatives, driving significant growth and positioning Digital Sherpa as a leader in the content marketing space.

Montreal , Québec, Ca

Nurun is a global interactive marketing agency on a mission to help brands strengthen consumer relationships through digital technology and interactive media. Some of my responsibilities and key wins: ► Supported clients in developing social media strategies that mapped back to key business goals► Spearheaded a redesign of Nurun's social monitoring reporting template► Developed monthly social media monitoring reports► Spoke at industry events including BarkWorld Expo and Digital AtlantaClients included: SPX (a global Fortune 500 company), Havertys, Alliance Theatre and Asheville Convention & Visitors Bureau

Atlanta, Georgia, Us

Everywhere is a social media strategy and content development firm. During my time there, I had the pleasure of working with – and driving results – for a variety of clients, ranging from startups to Fortune 500 companies. My clients included: Macy's, CNN, PGi and Cox Communications. Key responsibilities and big wins included: ► Launched influencer outreach campaigns for over 30 client events and/or product launches► Developed Everywhere's initial process and template for reporting campaign results► Created and managed client presences on Facebook, Twitter, Flickr, and LinkedIn► Led a team of 2 - 5 freelancers and interns► Conducted social media audits to evaluate the social media presence of clients and competitors ► Developed social media trainings that were presented to clients, including teams at CNN ► Spoke at industry events, including the Atlanta Food Blog Forum and Social Media Atlanta ► Co-hosted #DigitiniATL, an event honoring women of color in Atlanta's social media community