Elizabeth Davis Email & Phone Number

New York, NY, US

Mountain View, CA, US

Supporting all YouTube CTV product areas including: YouTube TV, NFL Sunday Ticket, and YouTube Living Room

Irvine, CA, US

• Created ten custom benchmarking dashboards in Sprinklr to improve the measurement of owned and earned performance for World of Warcraft, Warcraft Rumble, Diablo, Diablo Immortal, and Hearthstone
• Updated historical ABK metrics to align with priority KPIs tracked by Microsoft; metrics were rolled out during XBOX Showcase for more accurate sentiment, mention, and reach volume reporting
• Led the development of two reports for World of Warcraft and Warcraft Rumble during key publishing and game release beats

New York, NY, US

• Experiential Learning Projects:
• MBA Product Manager @ The World Wildlife Fund: Engineered data modeling system in Google Looker Studio to transform raw data into reports for executives, and developed plan for creation of advanced data architecture.
• MBA Strategic Foresight Consultant @ BD: Integrated both qualitative and quantitative data about the med-tech space to form strategic marketing recommendations that would boost Gen Z engagement and purchase intent.
• MBA Product Manager @ Sprinklr: Analyzed market trends and consumer behavior to identify and refine ~$1.1 B opportunity for direct to consumer (DTC) business strategy offering personalized shopping experience to help.
• Work-Study: Teaching Fellow (NYC Consulting Capstone) and Tech MBA Graduate Ambassador
• VP of Conferences: Graduate Marketing Association

San Francisco, California, US

• Served as Android brand account lead, overseeing two recurring projects using analytics dashboards and proprietary natural language processing (NLP) models, tracking shifts in consumer sentiment 150x faster than.
• Crafted and executed social listening strategy that shaped Android's positioning on messaging apps, producing actionable insights that contributed to 1,540% increase in KPIs (key performance indicators) for.
• Utilized social listening, ethnographic research, and search data analysis to decipher digital behavior and language patterns related to online abuse, enabling UK-based non-profit Glitch to enhance communication and.
• Developed and trained up to 10 junior analysts, including one direct report, to ensure accuracy and efficiency of work
• Recognized as AMEC (International Association for Measurement and Evaluation of Communication) rising star by senior leadership for establishing employee resource group (ERG) with 30+ members to further internal DE&I

San Francisco, California, US

• Provided recommendations and insights about Android’s global audiences in five markets, directly informing Google’s go-to-market strategy and marketing efforts for 2022 OEM (original equipment manufacturer) device launch
• Implemented full-fledged marketing plan and branding strategies for Google for Developer’s female influencer program; recommended 500 hand-selected female thought leaders to be featured across seven Google accounts
• Delivered weekly updates to Google for Developer's strategic outreach guide on ways to engage with female developers and trending Twitter posts; resulted in over 1,000 brand engagements from Google Developer accounts.
• Recommended 500 hand-selected female thought leaders to be featured across seven Google for Developer accounts; implementation of list in seasonal campaign drove 260% increase in reach and 60% increase in social media.
• Led comprehensive market research for leading financial institution, identifying trends in corporate social responsibility to create recommendations for philanthropic endeavors; drove 15% increase in client’s share of.

New York City, New York, US

• Devised onsite SEO strategies and recommendations for Libby’s Vegetables' website by analyzing meta descriptions, URLs, top-performing keywords, and competitors’ websites; recommendations increased website visitation.
• Designed and commissioned surveys to uncover user perception, understanding, and interest in products under Phillips’ healthcare and consumer product portfolios to inform future communications strategies and media.
• Led development of five quarterly and three monthly reports, using Talkwalker, Newswhip, and data from owned and paid content, to determine success of PR efforts and assist stakeholders in decision-making process
• Supported development of research and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement.
• Used Google Analytics to analyze site-visitation metrics (both quantity and quality of visitors) to better understand acquisition channels and site behavior, isolating organic search to further evaluate what visitors.

San Francisco, California, US

• Leveraged social listening and media analysis to identify and engage influencers, amplifying voter education and turnout initiatives for Biden 2020 campaign, resulting in over 230 social posts and 2.1M+ engagements.
• Fine-tuned social media strategy for Android using blend of market research, business analysis, and social data insights, informing development of strategic content aligning with SEO best practices and driving user.
• Revamped Boolean training programs for over 50 junior and mid-level employees across business intelligence and advanced analytics functions; delivered training sessions in collaboration with senior analysts
• Coordinated communication across offices in United Kingdom and United States to facilitate development of newly launched internal newsletter translating Gen-Z trends into conversational English; achieved average open.
• Used CrimsonHexagon, Brandwatch, SocialRank, Sprinklr, Zignal, and Statista to answer complex, open-ended research questions about products, trends, user sentiment, and more
• Became fluent in boolean query writing to isolate relevant conversation; used these skills to write 20 queries that identify conversations surrounding YouTube's 2020 film releases

Raleigh, North Carolina, US

• Developed a comprehensive social media guide outlining the client's branding, content strategy, and examples of successful social media posts; presented deliverables internally to 20 colleagues
• Analyzed coverage (online, broadcast, radio) of clients using TVEyes and Meltwater; delivered accurate, quarterly metrics of viewership and circulation to highlight brand visibility across 30 publications in North.
• Conducted weekly Cision searches to identify relevant reporters and bloggers for global food industry brand; ensured media lists were up-to-date with accurate contact information for pitching efforts
• Outreached to 150 local organizations to promote importance of U.S. Census Bureau's Community Resilience Estimates for "at-risk" regions in the Carolina coast
• Utilized experience with front-end languages (CSS and HMTL) and knowledge of industry best practices to improve E&V’s existing website; provided three actionable recommendations for senior leadership to optimize.

Chapel Hill, North Carolina, US

• Drove GTM (go-to-market) strategy for virtual event platform utilizing display advertising and social media marketing targeting individuals based on online behavior and demographic data, generating over $500K in.
• Collected and analyzed data from THE rAVe Agency's four social media channels; developed hypotheses that lead to 50% increase in engagement
• Drove a 96% increase in YouTube video engagement with data-backed recommendation to embed links within articles published on the rAVe [PUBS] blog
• Interviewed 15 product managers at largest audio-visual industry trade shows, ISE and Infocomm; resulted in 30 organic posts on rAVe [PUBS] YouTube channel
• Served as travel assistant to agency founder over four week-long engagements; successfully balanced meeting management, client liaising, and interview requests
• Presented key engagement metrics and pricing options to prospective clients, driving the sale of five “Sponsorship Packages”

Master Of Business Administration - Mba, Technology & Entrepreneurship

Bachelor Of Arts - Ba, Psychology And Public Relations

Bachelor Of Arts - Ba, Public Relations