Supporting all YouTube CTV product areas including: YouTube TV, NFL Sunday Ticket, and YouTube Living Room

• Created ten custom benchmarking dashboards in Sprinklr to improve the measurement of owned and earned performance for World of Warcraft, Warcraft Rumble, Diablo, Diablo Immortal, and Hearthstone• Updated historical ABK metrics to align with priority KPIs tracked by Microsoft; metrics were rolled out during XBOX Showcase for more accurate sentiment, mention, and reach volume reporting• Led the development of two reports for World of Warcraft and Warcraft Rumble during key publishing and game release beats

Experiential Learning Projects:• MBA Product Manager @ The World Wildlife Fund: Engineered data modeling system in Google Looker Studio to transform raw data into reports for executives, and developed plan for creation of advanced data architecture and media measurement reporting process to drive precise marketing insights• MBA Strategic Foresight Consultant @ BD: Integrated both qualitative and quantitative data about the med-tech space to form strategic marketing recommendations that would boost Gen Z engagement and purchase intent, potentially reducing business operational costs by 15%• MBA Product Manager @ Sprinklr: Analyzed market trends and consumer behavior to identify and refine ~$1.1 B opportunity for direct to consumer (DTC) business strategy offering personalized shopping experience to help customers discover relevant products from Sprinklr's partner brandsInvolvement:• Work-Study: Teaching Fellow (NYC Consulting Capstone) and Tech MBA Graduate Ambassador• VP of Conferences: Graduate Marketing Association• Member: Stern Management & Strategy Club, Stern Women in Business, and Stern Technology Association

• Served as Android brand account lead, overseeing two recurring projects using analytics dashboards and proprietary natural language processing (NLP) models, tracking shifts in consumer sentiment 150x faster than previous manual workflows• Crafted and executed social listening strategy that shaped Android's positioning on messaging apps, producing actionable insights that contributed to 1,540% increase in KPIs (key performance indicators) for multi-million dollar campaign• Utilized social listening, ethnographic research, and search data analysis to decipher digital behavior and language patterns related to online abuse, enabling UK-based non-profit Glitch to enhance communication and engagement with audience• Developed and trained up to 10 junior analysts, including one direct report, to ensure accuracy and efficiency of work• Recognized as AMEC (International Association for Measurement and Evaluation of Communication) rising star by senior leadership for establishing employee resource group (ERG) with 30+ members to further internal DE&I

• Provided recommendations and insights about Android’s global audiences in five markets, directly informing Google’s go-to-market strategy and marketing efforts for 2022 OEM (original equipment manufacturer) device launch• Implemented full-fledged marketing plan and branding strategies for Google for Developer’s female influencer program; recommended 500 hand-selected female thought leaders to be featured across seven Google accounts• Delivered weekly updates to Google for Developer's strategic outreach guide on ways to engage with female developers and trending Twitter posts; resulted in over 1,000 brand engagements from Google Developer accounts during 2022• Recommended 500 hand-selected female thought leaders to be featured across seven Google for Developer accounts; implementation of list in seasonal campaign drove 260% increase in reach and 60% increase in social media mentions• Led comprehensive market research for leading financial institution, identifying trends in corporate social responsibility to create recommendations for philanthropic endeavors; drove 15% increase in client’s share of voice about its initiatives

• Devised onsite SEO strategies and recommendations for Libby’s Vegetables' website by analyzing meta descriptions, URLs, top-performing keywords, and competitors’ websites; recommendations increased website visitation by 150%• Designed and commissioned surveys to uncover user perception, understanding, and interest in products under Phillips’ healthcare and consumer product portfolios to inform future communications strategies and media opportunities• Led development of five quarterly and three monthly reports, using Talkwalker, Newswhip, and data from owned and paid content, to determine success of PR efforts and assist stakeholders in decision-making process• Supported development of research and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, and ROI analysis, for various Fortune 500 clients• Used Google Analytics to analyze site-visitation metrics (both quantity and quality of visitors) to better understand acquisition channels and site behavior, isolating organic search to further evaluate what visitors value most

• Leveraged social listening and media analysis to identify and engage influencers, amplifying voter education and turnout initiatives for Biden 2020 campaign, resulting in over 230 social posts and 2.1M+ engagements from critical demographics• Fine-tuned social media strategy for Android using blend of market research, business analysis, and social data insights, informing development of strategic content aligning with SEO best practices and driving user engagement on digital platforms• Revamped Boolean training programs for over 50 junior and mid-level employees across business intelligence and advanced analytics functions; delivered training sessions in collaboration with senior analysts• Coordinated communication across offices in United Kingdom and United States to facilitate development of newly launched internal newsletter translating Gen-Z trends into conversational English; achieved average open rate of 84%• Used CrimsonHexagon, Brandwatch, SocialRank, Sprinklr, Zignal, and Statista to answer complex, open-ended research questions about products, trends, user sentiment, and more• Became fluent in boolean query writing to isolate relevant conversation; used these skills to write 20 queries that identify conversations surrounding YouTube's 2020 film releases

• Developed a comprehensive social media guide outlining the client's branding, content strategy, and examples of successful social media posts; presented deliverables internally to 20 colleagues• Analyzed coverage (online, broadcast, radio) of clients using TVEyes and Meltwater; delivered accurate, quarterly metrics of viewership and circulation to highlight brand visibility across 30 publications in North Carolina• Conducted weekly Cision searches to identify relevant reporters and bloggers for global food industry brand; ensured media lists were up-to-date with accurate contact information for pitching efforts• Outreached to 150 local organizations to promote importance of U.S. Census Bureau's Community Resilience Estimates for "at-risk" regions in the Carolina coast• Utilized experience with front-end languages (CSS and HMTL) and knowledge of industry best practices to improve E&V’s existing website; provided three actionable recommendations for senior leadership to optimize existing site

• Drove GTM (go-to-market) strategy for virtual event platform utilizing display advertising and social media marketing targeting individuals based on online behavior and demographic data, generating over $500K in revenue during first year• Collected and analyzed data from THE rAVe Agency's four social media channels; developed hypotheses that lead to 50% increase in engagement• Drove a 96% increase in YouTube video engagement with data-backed recommendation to embed links within articles published on the rAVe [PUBS] blog• Interviewed 15 product managers at largest audio-visual industry trade shows, ISE and Infocomm; resulted in 30 organic posts on rAVe [PUBS] YouTube channel• Served as travel assistant to agency founder over four week-long engagements; successfully balanced meeting management, client liaising, and interview requests • Presented key engagement metrics and pricing options to prospective clients, driving the sale of five “Sponsorship Packages”