Resourceful account management in a fast-paced agency environmentLead and support projects ranging from brand creation to large-scale product launch design and distributionIdentify and lead strategic planning and simultaneous execution of projects across multiple teams that support the client initiatives and defined KPIsCultivate strong working relationships within teams to facilitate GTM plans ensuring wins for both the client and consumerConsistently meet and exceed forecasted revenue goals by maximizing project efficiencies and creating turnkey workflows Mentor, train and develop the Account Team to help foster an open, collaborative work environment and to ensure their success

Managed all key elements of this start-up: all specialty sales, setting seasonal GTM strategies, creating retail footprints or target distribution channels, and overseeing all trade shows including the presentation of product and overall brand story

Re-tooled sales strategy and tactics; developed a robust social media and rewards referral program

Co-directed a $50 million watch license for the adidas brand with the VP of Brand Management for adidas Timing; collaborated with adidas Global Licensing to develop global brand strategies; and spearheaded the 2013 global brand relaunch

Managed the Bridal Salon to meet demanding sales goals by maintaining a high level of merchandising standards, establishing an in-house designer and developing a social media presence (Sales increased 23% annually -- $1.1 million in 2009 to $1.6. million in 2011)