Luis Hernandez Email & Phone Number

Mesa, Arizona, United States

• As a Human Resources Business Partner (HRBP) for Child Crisis AZ, supporting the Office of Refugee Resettlement (ORR) program, I collaborate with leadership to deliver strategic HR solutions that empower our workforce.
• Act as a strategic partner to ORR program leadership, implementing HR initiatives that support the delivery of critical services to refugee children and families.
• Oversee recruitment, talent management, and employee development strategies to ensure we attract and retain top talent aligned with our mission.
• Provide expert guidance on employee relations, conflict resolution, and performance management, fostering a positive, compliant, and inclusive workplace.
• Champion diversity, equity, and inclusion initiatives, ensuring all employees feel valued and supported in their roles.
• Ensure compliance with federal, state, and local labor laws, particularly as they pertain to refugee resettlement and child welfare services.

Mesa, Arizona, United States

• As the Marketing Director & Recruiter at Zrpath, I am at the intersection of two crucial functions - Marketing and Talent Acquisition. In this multifaceted role, I am responsible for not only leading our marketing.
• Develop and execute comprehensive marketing strategies to increase brand visibility and drive customer acquisition.
• Lead a high-performing marketing team, providing guidance, mentoring, and fostering a culture of creativity and innovation.
• Manage marketing budgets effectively and optimize ROI across various channels.Recruitment and Talent Acquisition:
• Collaborate with department heads to understand their hiring needs and develop a recruitment plan to meet these needs.
• Source, identify, and engage top-tier candidates through various channels, including job boards, social media, and professional networks.

Mesa, Arizona, United States

• As the Marketing Director for Hope Academy, I was responsible for developing and executing marketing strategies that effectively communicated the school's unique approach and services to parents, educators, and other.
• Responsible for developing and refining the school's brand strategy, including messaging, positioning, and tone of voice, to differentiate it from other schools and effectively communicate its unique value proposition.
• Conducted research to understand the needs, motivations, and concerns of parents, educators, and other stakeholders in the autism community, in order to develop targeted marketing messages and strategies.
• Created and managed the development of high-quality marketing content, including brochures, website copy, social media posts, videos, and other materials, that effectively communicated the school's mission, approach.
• Developed and executed digital marketing campaigns, including email marketing, social media, SEO/SEM, paid advertising, and more, to drive brand awareness and attract potential students and their families to the school.
• Planned and executed events, such as open houses and workshops, that provided opportunities for parents and educators to learn more about the school's services and interact with faculty and staff.

Chandler, Arizona, United States

• As the Digital Brand Manager for The Attorneys For Freedom, I was responsible for overseeing the development and execution of digital marketing strategies that drove brand awareness, engagement, and revenue growth.
• Responsible for developing and refining the brand strategy, including messaging, positioning, and tone of voice, to ensure that it aligned with the company's overall marketing goals and objectives.
• Managed the development and execution of digital marketing campaigns, including email marketing, social media, SEO/SEM, paid advertising, content marketing, and more, to drive brand awareness, engagement, and revenue.
• Created and managed the development of high-quality digital content, including social media posts, blog articles, videos, infographics, and other digital assets that aligned with the brand strategy.
• Regularly monitored and analyzed digital marketing performance metrics to evaluate effectiveness, identify areas for improvement, and report on progress to key stakeholders.
• Collaborated with other departments to ensure that digital marketing efforts were aligned with overall business objectives and supported the company's growth and success.