Champion the operationalization of the Nike Connected Membership strategy across three core pillars in North America: -StoresDigitalPartners -In addition to intimately understanding how the membership proposition comes to life in the geography, I oversaw the integrations, tools, partners, and business models that historically supported the Connected Membership team:- Connected Inventory Social Commerce & New Commerce OpportunitiesMember RewardsSaaS Platform Integrations-I owned the roadmap; that is, worked diligently to craft cases for, and deliver prioritization of, critical capabilities, features, fixes, and tools that created effeciencies and built the business.

Led the design and delivery of new business models & partnerships for North America Direct, which included a suite of powerhouse retail partners driving ~$150M in annualized demand for the business by optimizing inventory in an omni-channel framework. After deploying and stabilizing, I owned the day to day management and operationalization of these business models, from pre season strategies to real-time trade and hindsighting.

Burncycle is a whole body cycling studio in which clients are led through high intensity interval training sequences, in a dark-lit studio, to the best music out there.

Senior Head GuideOperated as lead guide on multi-day commercial river and kayaking trips in remote wilderness areas.Managed a team of guides in a wilderness setting.Oversaw pre and post-trip logistics, client and company communications, and emergency response protocol. Managed operational budget and trip reporting.Maintained WFR certification.

Facilitate the Nike Direct Digital Offense as it relates to Global Digital Operations.Collaborate with teams and geos to effectively execute the Global Digital Commerce Holiday Offense.Support the needs and objectives of geos and partners via the GDC Offensive Huddles.Assist commerce production support and tech ops in issue investigation and resolution.Partner with digital operations teams to execute programs and tactics, across geos, with a focus on key activations, launch, sport and sale moments.

Manage day to day operations of organization.Lead marketing and branding efforts, internal and external brand communications, strategic planning and development, program implementation. Manage budgets and organizational finances. Provide grant and content writing support.

Managed the agency-client relationship with the Muscle Milk Brand, an arm of the Cytosport Nutrition company.Took the helm on projects centered on social strategies to support a complete rebranding initiative.Built project and campaign budgets.Supported a team of creative strategists and content developers in presenting creative briefs, campaign plans, and content strategies.

Led a team of Community Managers and content creators in developing creative content strategies for high profile travel and hospitality brands Marriott International and Marriott Rewards.Crafted creative briefs, digital reports, campaign overviews and client-facing presentations.Monitored targeted, multi-channel digital campaigns and the communities reached by those activations.Built project budgets, timelines and strategic plans.Facilitated first on the ground PR response within the digital communities of brands and their digital channels.

Supported the office of Student Affairs in examining the climate of Oregon State University from a health and wellness perspective

Chaired the Student Incidental Fees Committee (SIFC) at Oregon State University

Managed the day to day operations of the Dixon Recreation Center at Oregon State UniversityLed a team of student staff to ensure the smooth and seamless operation of the facility while providing support to other program areas, events, and campus initiativesTrained employees, conducted reviews, and led professional development programming