Media & Communication • Excellent Media & Communication management (Local & National) to communicate the change to masses in an effective manner within the stipulated time frame. • Organizing news conferences, product launches, interviews & creating POS materials for the same. • Devising plans to address unfavorable press coverage or misinformation whenever needed. • Co-ordination with FICCI/CII and other Government Dept. for various approvals & guidelines. Brand Communication & Marketing • Developed impactful communication and advertising strategy impacting key stages of Brand funnel e.g., awareness, familiarity, opinion, consideration & ITP. • Created Mass visibility for the Brand through various BTL & ATL activities across state. • Introduced SOPs for ATL, BTL & Digital activities, campaigns & Marketing operations.Crisis Communication • Organizing interviews and news briefings for company’s Senior Team to discuss the issue at hand. • Advising company officials on what to say and how to say it when speaking with media. • Communicating with attorneys, govt. regulators, emergency responders, and politicians as necessary. Internal Communication • As per Leaders guidance & Management vision integrating the Brand in all acquired companies to ensure One JSW implementation to maintain Synergy across all geographies. • Promote the organization in the group and in large to recognize the desired identity.• Managing internal blogs, Intranet, in-house newsletters & other publications

- Changed LOGO after Market research giving the Brand a Young, Dynamic, Futuristic look making it stand out creating a niche. Excellent Media & PR management (Local & National) to communicate the change to masses in an effective manner within stipulated time frame- Appointed Research Agency IPSOS, creative agency ‘SOS Ideas’ & Digital agency ‘Digital Refresh Network’ - Streamline processes & Introduced SOPs for all ATL, BTL & Digital activities and campaign such as ‘OneAmrit’, ‘Amrit Bandhu’ & ‘Amrit Xpert’ to digitalize entire Marketing operations- Created National Footprint: Principal Sponsor of North East United Football Club (NEUFC) of Hero ISL

- Augmented Brand visibility through multifarious means as OOH, BTL & Activation to create Brand Pull. - Successfully launched Two Premium Category cement i.e. Dalmia & Dalmia DSP Cement with 360 degree visibility & Marketing plan, contributing 40% to total sales volume. MS up by 3 Pts.- Spearheading a team of 8 officers, involved in BTL executions, OOH planning & execution, Activation drives with innovative product promotions that result in – Increase consumer acquisition & ITP.- Implemented competitive strategies for generating sales, outstanding collection in line with credit policy & developed Market Share towards the achievement of revenue and profitable targets.- Controlling an Annual Business Volume of Rs.378 Cr ($50Mn) contributing desired EBIDTA in EASTWon the prestigious‘Young Leader’award (2013) among Dalmia Bharat Groups 5000 employees

- Involved in development and execution of Trade Marketing Strategies to Increase Brand engagement- Planning & Monitoring for New Acquisition by increasing our Coverage & Penetration in Retail outlets- Implementing impact innovative product promotions that result in – customer acquisition & ARPUAwarded as ‘Star Performer’ twice in the Year 2010-11 for All Round Achievement in MTS

- As Marcom Manager Involved in BTL planning & execution of Reliance Mobile in Rural Odisha.- Planned & Launched GSM Mobile service in 90 rural towns in a month with proper marcom support

- Worked with Mc Kinsey & Co Team Leader of Sales & Marketing Excellence Project for Jharkhand- Successfully completed District Action Plan, which improved dealer penetration from 25% to 40%Awarded Best Leader for FY’07 by Mr. Sumit Banerjee (MD) & Vice Chairman Mr. P. Hogentobler (HOLCIM)

- Controlling and increasing the sales of bottled soft drinks in the HMS district of Kharagpur (Bengal)- Increased the Retail network (63%) by reaching the untapped areas through Market Mapping, resulting more volume (178%) and space for Product Lines and SKUs

- Appointing new dealers / distributors & Collection of outstanding amounts from the market.- Proper utilization of POP items, ensuring retail scheme participation & reporting of SKU wise performanceAwarded as Best Sales Officer, Eastern Zone (2002), EKALAVYA (2001) for All Round Achievement in Eveready