Marcelo Lewin Email & Phone Number

Through live streams, presentations, and quick guides, I create and share information about AI, prompt engineering, structured content, and other technologies related to Intelligent Content. My goal is to help others understand and implement modern content strategies, empowering businesses to transform their content into intelligent, scalable, and reusable assets with well-structured, component-based content architecture.In addition to teaching, I build AI-powered applications that leverage structured content. I work with tools like Python, Ollama, Llama, AWS Bedrock, Streamlit, GitHub, Figma, ChatGPT, Claude AI, GitHub Copilot, Miro, Notion, and VS Code, exploring ways these cutting-edge technologies address real-world content challenges.

As a kid, I always wanted to understand what it's like to work in the filmmaking industry. So, in June 2023, I took a break and enrolled in the UCLA Extension filmmaking program, focusing on post-production due to my love for tech. The program offered in-person classes on various subjects like video editing, color grading, post-production management, DIT workflows, sound design, and more. It provided a fantastic blend of theory and hands-on experience. I thoroughly enjoyed my time at UCLA and highly recommend the program. However, I found the filmmaking industry operates quite differently from the tech industry, which I didn't particularly enjoy. Despite this, I don't regret taking the break to attend the program. As a content strategist, creator, and manager, it has equipped me with valuable knowledge and experience to create better video and audio content.

San Francisco, California, Us

Uniform Systems acquired Headless Creator in March of 2022 and I became the new Head of Content and Community at Headless Creator, in charge of growing the educational content portfolio and the community.

Creator of content focused on headless CMSs and Content Modeling. Work with clients on creating and implementing new content models in their enterprise. Grew the community of headless creators over 1500+ prior to be acquired by Uniform.dev. Led the acquisition and integration of Headless Creator into Uniform.dev. Learn more at https://www.HeadlessCreator.com

Glendale, Ca, Us

I work with stakeholders across the enterprise on creating structure around highly unstructured content. We then create complex content models that support the development of projects. I help architect scalable technical solutions to support omni-channel delivery, including the integration of Contentful with our ServiceTitan app and SalesForce. Avoiding content duplication to help support "single source of truth" is a critical responsibility for me.Other responsibilities include:a) Maintaining an Enterprise Content Model, encouraging standards and uniformity across the organization.b) Evangelizing structured content, Contentful (our company CMS) and omni-channel delivery via presentations, webinars, meetings, etc.c) Help manage developers during the implementation phase of a project.d) Create technical diagrams that visually explain how content systems work and integrate together.e) Create ERDs to explain the relationship between content types in a content model.f) Administer Contentful including the creation and configuration of spaces, management of environments, creation of content types and webhooks, writing administrative scripts, etc.g) Create Proof of Concept (POC) demos to demonstrate the possibilities around Contentful and structured content using a variety of technologies including Node.js, AWS Lambda, etc.h) Work with a variety of stakeholders (Product Managers, Designers, Developers, Executives) on the design, creation and implementation of content governance across various projects. i) Translate non-technical requirements into technical ones for developers.j) Translate highly technical subjects around content modeling into an easy to digest format for all stakeholders.k) Explain the possibilities and limitations of current technology in a friendly way.l) Continually learn and stay up to date on the latest in content modeling, software development, application architecture design, etc.

Glendale, Ca, Us

Was promoted to Senior eLearning and Docs Manager, overseeing both teams, making sure that we create content using a similar voice and style and that both docs and video content were integrated into our LMS / CMS systems.

Glendale, Ca, Us

As an ELearning Manager, my time is split between being strategic, managing and creating.Strategically, I focus on three main areas. First, how do we keep our customers engaged using Instructional Design methodologies? Second, how do we make sure we are delivering highly engaging, entertaining and innovative content? Finally, how do we increase the efficiency of our production pipeline to quickly deliver top-notch content?From a management perspective, I work on our team's OKRs, vision, mission, strategy and goals. I manage and mentor a team of developers on the day to day production of content including Virtual Reality Experiences, Video Tutorials, Interactive Simulators and Assessments. I help ensure high quality content production and consistency across all producers by creating content standards to follow from Pre-Production all the way to Publish. I interface with SMEs and stakeholders to analyze content needs, develop strategy and coordinate content production. I also build and maintain reports to keep all team members properly informed.From a creation perspective I focus on creating highly engaging Virtual Reality Experiences and Video Tutorials. I use a variety of tools including Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Media Encoder, Adobe Audition, Cenario VR, Amazon Sumerian, Techsmith Camtasia and others as needed. I also manage our studio and work with production equipment including 360-degree video cameras, audio equipment, lights, teleprompters, etc.Successful projects include various video tutorials and an on-boarding Virtual Reality experience for new employees to tour our corporate facility which can be viewed at https://bit.ly/stcorptour

Glendale, Ca, Us

As an eLearning Developer and Video Producer working in ServiceTitan's Customer Success team, I interface with multiple internal teams including Product Development, Customer Support, Implementation and QA in designing, developing and delivering micro-learning content including video tutorials, eCourses and podcasts focused on ServiceTitan's application.I'm in charge of the full eLearning life cycle from pre-production to publishing. Daily activities include proposing content, creating design plans, writing outlines, writing scripts, interfacing with and getting approvals from SME's, managing SME talent, presenting, audio and video recording, editing, motion graphics and publishing to our Litmos LMS.Other responsibilities include leading the creation of technical standards for our e-learning team including scripting standards, editing standards, DAM standards, tools selection, template designs, etc.I use a variety of tools to accomplish my job. For recording tutorials I use Techsmith Camtasia Recorder. For editing tutorials, I use Adobe Premiere Pro, Adobe After Effects, Adobe Audition and Adobe Photoshop. For sharing / feedback, I use Frame.io. For publishing, I use Adobe Media Encoder, Adobe Captivate (to create a SCORM file) and publish to Litmos LMS. For admin and pre-production, I use JIRA, Google Docs, Google Sheets, PostHaste and Slack.First 6 months major accomplishments include the creation of The ServiceTitan Power User Podcast, the creation of video tutorial standards (including development templates), the implementation of a DAM system within the e-learning group, the creation of pre-production standards, the set up of a recording studio, and the creation and delivery of learning paths (with many tutorials, assessments and simulations) to help our onboarding department with our customers.

As a VR and AR evangelist and creator of 360 and VR since November of 2017, I'm a huge believer of immersive technology and it's future in our lives. I wanted to have a place where I could learn how to create VR taught by industry professionals, so I decided to create HowToCreateVR.com in November of 2018. Since then, it has become THE place to watch tutorials on how to create Virtual (and Augmented) Reality taught by industry professionals. You can also listen to weekly interviews with industry insiders and creators, attend live VR events in AltspaceVR and watch free live webinars, all focused on immersive technologies. In September 2019, How To Create VR was acquired by Humaneyes Technologies.

As the founder and creator of Ahead of the Curve Media, I supported multiple clients in their web development projects by providing a team of on-shore and off-shore developers. We delivered code enhancements and integrations with other systems (e.g. SalesForce) using agile project management. We also worked on various large-scale responsive website redesign projects. We translated client requests into development stories using JIRA on a bi-weekly sprint. Assisted in coding as needed. After 3+ years of running the business, an amazing opportunity came up to work at a (then) startup, ServiceTitan helping define the learning content for a new market, so I decided to sunset the consulting business and jump at that opportunity.

Los Angeles, Ca, Us

The primary responsibility was to integrate the recently acquired FilmmakingWebinars.com website (see previous job). After that was completed, the next step was to come up with and implement a strategy for creating content, finding new talent, managing that talent throughout the instructional design process, architecting the content production and post workflows, marketing strategy and BOF onsite events. Once this was all set up and executed on, I moved on to a new opportunity.

As the founder and creator of FilmmakingWebinars.com, I designed, produced, edited and delivered hundreds of online webinars focused on filmmakers on a weekly basis. Grew the site to 22,000 viewers, at which point, the website was acquired by Moviola. Finally, I managed the acquisition of Filmmaking Webinars (see next job) with Moviola and oversaw the integration of it into Moviola’s infrastructure.

Santa Ana, California, Us

The primary responsibility was to integrate the recently acquired PixelHeadsNetwork.com website (see previous job). After that was completed, the next step was to come up with and implement a strategy for creating content, finding new talent, managing that talent throughout the podcast production process. Once this was all set up and executed on, I moved on to a new opportunity.

As the founder and creator of PixelHeadsNetwork.com, I designed, produced, recorded, edited and delivered hundreds of audio podcasts on a weekly basis focused on media creators. Grew the site to over 8,000 listeners, at which point, the website was acquired by ProMAX Systems. Finally, I managed the acquisition of Pixel Heads Network with ProMAX Systems (see next job) and oversaw the integration of it into ProMAX Systems’ infrastructure.

Walnut, Ca, Us

As Senior Producer for Shea Media Services, I was in charge of managing internal and external creative teams, with a hands-on approach, in the creation and delivery of large digital content projects. This included corporate videos, eLearning experiences and websites. I was also in charge of managing the studio, where we shot most of our videos, and all post production and delivery processes.

The primary responsibility was to integrate the recently acquired MyInternetDesktop.com website (see previous job). After that was completed, the next step was to manage the new "My Internet Desktop" division of Internet Appliance Network. I was in charge of vision, strategy and customer acquisition for the division. Unfortunately, IAN ended closing down during the "Dot Bomb Bubble".

During the "Dot Com" era, I created a website called MyInternetDesktop.com, which allowed users to manage their life on the Web. The site offered an API which allowed developers to create apps that ran inside My Internet Desktop. Grew the site to thousands of users, at which point, it was acquired by Internet Appliance Network (see next job). Managed both the acquisition of the site and the post-acquisition integration of the site into IAN’s infrastructure.

Glendale, California, Us

Developed multiple web apps using PHP, Perl and ColdFusion for WDI’s Intranet. Was a member of the Internet Committee for WDI in charge of standard recommendations throughout WDI’s IT organization. This was the time the Internet was just starting out (the Dot Com era), so I decided to leave and start a "Dot Com" company (see next job).

Us

Designed various online games to support NBC’s TV shows using HTML and JavaScript. Created the first online game for NBC.com that was highlighted in a TV commercial. Was the 3rd employee hired by NBC for the newly creative NBC Digital Productions division. Walt Disney Imagineering approached me to come work for them, which I decided to accept.

Toyota City, Aichi Prefecture, Jp

Developed various online apps focused on the automotive market. Designed and published the first credit pre-approval online application in the automotive industry at the time. An opportunity to work on online web games at NBC (see next job) came up, so I decided to take it.

Toyota City, Aichi Prefecture, Jp

Managed day to day accounting tasks for customer loans through Toyota Motor Credit Corporation.

Post-Production Certificate, Film/Cinema/Video Studies

Coursework In Computer Information Systems

Associate Of Science (A.S.), Business