Maria Ogneva Email & Phone Number

Denver, Co, Us

Denver, Co, Us

Santa Barbara, California, Us

Santa Barbara, California, Us

San Jose, California, Us

My job is to create a simple, intuitive and memorable experience for our customers.

Sunnyvale, Ca, Us

I'm heading up community initiatives for the Sales Solutions group at LinkedIn! My mandate is to help empower our users and customers get the most out of LinkedIn and social selling, by connecting them to each other.

Redwood City, Ca, Us

At Sumo Logic, I am responsible for our worldwide community programs, the goal of which is to stimulate adoption of the Sumo Logic platform, develop advocacy and promote sharing of best practices and stories. • Built online customer community from the ground up, averaging 25,000+ monthly page views in the first 3 months. Led monthly educational events, contests and other engagement programs.• Launched Sumo Brain Trust, Sumo Logic’s Customer Advisory Board, which was instrumental in launch of new product.• Created MVP program for key advocates of the platform.• Spearheaded community-first thinking at Sumo Logic, making community a key content and distribution channel.• Ran customer newsletter, leading all customer-facing communication across the company

At Sidecar, I worked with nationwide community of service providers (drivers) to stimulate peer-to-peer knowledge exchange, strengthen brand loyalty and increase retention. • Built online driver community from the ground up and led the community team, as well as a team of driver champions. • Successfully launched online community using JiveX technology within a month and under budget. Reached 60% adoption and 40% engagement within a month.• Launched and ran a successful driver Champion program with representatives across all Sidecar’s markets.• Executed monthly regional events to stimulate knowledge exchange and a sense of community among drivers. Created a distributed driver-led meetup program (weekly meetups) and a driver-to-driver mentorship program.• Ran all driver communication, including email and online community. • Tirelessly worked cross-functionally to ensure that community’s interests are represented in product and strategy decisions.

San Francisco, California, Us

At Salesforce.com, I built programs that helped our customers build their own community management expertise and adopt our products (Chatter and Communities), in order to transform their businesses.• Coached and enabled for our vast customer community – through one-on-one interactions, programs in the Success Customer Community and content at scale• Authored thought leadership in the form of webinars, e-books, blogposts, bylines, playbooks, speaking at conferences. Evangelized best practices and programmatic approach to community management.• Led a cross-functional team (product, user research, marketing, analytics, and professional services to create adoption programs at scale.• Pioneered premium business transformation services offering for customers – including rollout, community management, change management, user and executive enablement. The goal is to help customers address the human and behavioral side of launching Chatter and Communities and to invest in community management.• Created field and partner “Train the trainer” enablement programs

San Francisco, Ca, Us

I am in charge of Yammer's community health and social brand, where I have built the community and social business practice from the ground up:Built a successful customer community - Yammer Champion Network - doing the following:o Turned around and consolidated communities, increased engagement and value to customers and Yammero Improved customer experience through a stronger feedback loop and active partnership with product, marketing and customer serviceo Designed a scalable community journey that educates and enables o Launched 5 successful communities around Yammer eventso Nurture and empower customer advocates, help them launch user groups and become thought leaderso Facilitate best practice exchange, curate and nurture customer storiesDeveloped and ran social business for Yammer:o Implemented cross-functional and global listening, engagement and publishing process. Deployed social media monitoring and measurement platformso Operationalized community feedback to inform product roadmap and sales deals, enabled teams to engage directlyo Increased Yammer's social footprint and engagement with community of customers, partners and influencerso Developed social media policy, launched Center of Excellence, integrated into onboarding processDrove external and internal thought leadership, to inspire, educate and promote action: o Named #1 most influential community manager at a company by Jeremiah Owyango Re-launched the Yammer blog; where I'm chief blogger and editor, showcasing voices and expertise of employees, customers and thought leaders. Provide ongoing mentorship to employee bloggerso Community Management Playbook was featured on Slideshare with 75k views o Mentor and educate customers and employees on community managemento Keynote speaker at conferences, write at leading online publications (complete works at http://themaria.me) and build relationships with key influencers and thought leaderso Co-chaired first Yammer conference, YamJam12

• Developed social business strategy for 2010 and 2011; worked closely with the team to align and execute.• Chief content producer. Contributed content externally to major blogs, wrote and syndicated Nimble’s blog.• Launched monthly webinar program and bi-weekly newsletter featuring internal and external speakers.• Built relationships with key players, influencers and bloggers in the social business and Social CRM space. Received honorable mention by Paul Greenberg via ZDNet.• Participated in soft press launch during CES. Developed strategy for SXSW Interactive.• Listened and engaged with community and thought leaders, builds thought leadership, supporting customers and informing product roadmap.• Launched internal social media education program for of resellers and solution partners (300 people).

Redwood City, Ca, Us

• Developed social media strategy and worked closely with Marketing and PR teams on execution.• Chief blogger for Attensity blog. Authored 73 blogposts and other media (photo, video, presentations)• Built successful monthly webinar program, featuring social business influencers and generating leads.• Built relationships with key players and influencers. Received several honorable mentions by Paul Greenberg via ZDNet. Contributed thought leadership content to major blogs and books, and speaking engagements.• Listened and engaged in social media, operationalized customer feedback and monitored industry& competitive news. Doubled share of voice from 8% to 20% and improved customer experience.• Developed influencer program, enabling key bloggers and analysts to use Attensity data in their articles and reports. Links from external blogs accounted for 20% of site traffic.• Led creation of outside content for Attensity Engage Conference in November 2010.• Pioneered internal social media education program and developed social media policy.

Clients include:HomeShop TechnologiesFashionablyMarketing.Me• Created strategy and executed on social media and community development programs to extend reach, further clients’ engagement with consumers and industry, track, listen and respond to feedback and discover trends.• Grew referring traffic for client LadyLUX.com by 68% in 2 months via content syndication, content sharing, external community outreach and execution of special programs within key blogs and communities. Referring traffic was responsible for 30% of the entire site’s traffic.• Co-developed web, hardware and mobile strategy and roadmap for the digital shopping list platform, including pricing, advertiser and consumer market development, market segmentation, product strategy for HomeShopr.• Conducted secondary and primary research on market, competitors and consumers. Analyzed consumer needs and tailored product features, positioning and message.• Via FashionablyMarketing.Me, a boutique online marketing consulting group, provided strategy and execution to develop and expand our clients' reach online via online marketing, social media marketing, online PR, community development and management, and SEO / SEM. As Director of Community, I helped deepen my clients' engagement with their own clients and site visitors, while extending discussion and engagement to external platforms and communities.

Brooklyn, Ny, Us

Co-founded an advertising platform, which helps consumers create dynamic shopping list• Co-developed web, hardware and mobile strategy and roadmap for the shopping list platform, including pricing, advertiser and consumer market development, market segmentation, product strategy.• Gathered and analyzed market requirements; led web-based and focus-group research to uncover consumer needs and tailor the product features, positioning and message.• Generated interest with three advertisers and media partners to sign on for the pilot program.• Monitored competitors, formulated competitive strategy against current incumbents and new competitors.

St. Petersburg, Florida, Us

• Developed and executed direct response marketing projects with large, multinational consumer companies.• Analyzed transactional and loyalty data; uncovered trends and drivers on category, brand and item levels.• Recommended primary consumer targets and presented recommendation to clients, driven by analysis and client business priorities. Developed and executed $20Mil of direct response programs to reach these consumer targets.• Based on analytical insights and recommendations, developed and pitched programs to brand-switch, pantry load, upsell and trial new product introductions for the following segments: health, beauty, food (dry grocery and refrigerated) and drink.

Purchase, New York, Us

Analyzed impact of front page advertising on revenue, profit and foot traffic for NY metro area retailers.front page grocery categories and brands. • Employed IRI scan and panel data to analyze the impact of front page grocery categories and brands. • Analyzed store demographic profiles via Spectra InfiNet, aligning findings with syndicated data.• Optimized retail advertising strategy by aligning product combinations, price points and pack sizes with customer preferences. Presented results to Pepsi executive team.

Bs, Marketing And Management

Mba, Mba, Focus In Marketing And Strategy