Will Hawkins

Will Hawkins Email and Phone Number

Senior Business Development Specialist @ Shiraz Creative
Los Angeles, CA, US
Will Hawkins's Location
Los Angeles, California, United States, United States
About Will Hawkins

For over twenty years Will has been an award winning and trail-blazing pioneer in the experiential marketing and OOH industry. Starting his career as an audio engineer at the legendary Hit Factory studio and working at record labels, television networks, Fortune 500 brands and major agencies. In 2009 Will launched MarketingHawk Experiential that provided mobile tours, pop-ups, product launches, film premiers and interactive consumer engagements specifically trained staff for experiential marketing, trade show and promotional campaigns and in 2012 launched MHX Models + Talent that provided experienced experiential and trade show staffers and Lin 2017 MarketingHawk became MHX Outdoor Media. Music has always been a long time passion having toured the world as a musician and he's worked in recording studios with Grammy winning artists and producers, oversaw radio promotion, A&R and retail marketing at record labels, managed production for the Joshua Tree Music Festival, curated live shows and is an engaging on-air host for Headliner Magazine and Hotel Americana.In 2016 Will was elected to the Venice Neighborhood Council where he worked directly with LA Mayor Eric Garcetti and CA Governor Gavin to create homeless housing solutions. In his spare time he can be found playing volleyball on Venice Beach, camping in Joshua Tree and rocking out with his band Nine Mile Station that were signed UK label Cherry Red Records and now on Fastback Records. https://linktr.ee/NineMileStationMusic

Will Hawkins's Current Company Details
Shiraz Creative

Shiraz Creative

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Senior Business Development Specialist
Los Angeles, CA, US
Will Hawkins Work Experience Details
  • Shiraz Creative
    Senior Business Development Specialist
    Shiraz Creative
    Los Angeles, Ca, Us
  • Mhx Outdoor Media
    Freelance Account Director/Event Producer
    Mhx Outdoor Media Aug 2019 - Present
    I manage accounts for experiential/fabrication house, create budgets, production timelines and run-of-shows for events, tours and trade shows overseeing activations managing program managers, engineers, AV team, graphics and printing manager, carpenters and electricians who together build intricate interactive activations with budgets from $50K and exceeding $3M. I also create and manage social media campaigns and bought and executed digital and out-of-home advertising efforts for local and national brands.
  • Mirrored Media
    Senior Event Producer
    Mirrored Media Apr 2024 - Sep 2024
    Santa Monica, Ca, Us
  • Soho Experiential
    Senior Event Producer
    Soho Experiential May 2023 - Apr 2024
    New York, Ny, Us
    Oversaw production for Blue Owl trade show activations and Global Poker's Ferrari F1 Race mobile tour experience and Campari's Summer Pool Party series.
  • Momentum Worldwide
    Senior Event Producer
    Momentum Worldwide May 2023 - Apr 2024
    New York, New York, Us
    Managed production for American Express team, including an Olivia Rodrigo “Members Only” concert and various nationwide cardmember events, engagements and pop-up activations.
  • Scheck Outdoor Media
    Senior Account Director
    Scheck Outdoor Media Nov 2020 - Sep 2023
  • Asv Inc.
    Senior Account Director
    Asv Inc. Jul 2022 - Jun 2023
    Torrance, California, Us
    Oversaw pre-production, fabrication and execution for exhibits, mobile marketing tours and consumer engagements at major sporting events, conventions and pop-ups for brands like Wendy's, AT+T, Vinfast and Agua Caliente Casinos.
  • Joshua Tree Music Festival
    Senior Stage Manager
    Joshua Tree Music Festival Oct 2017 - Jun 2023
    Assisting Production Director in overseeing all aspects of setting up backline, lighting and staging, managing production staff and procuring vendors and equipment for twice annual music festival that draws over 4,000 attendees and features over 100 performers on four rotating stages along over four days.
  • Headliner Magazine
    Producer/Host Headliner Usa
    Headliner Magazine Jan 2018 - Mar 2023
    London, Gb
    Produced and hosted Headliner Magazine podcasts, Headliner Radio and YouTube channel programming. I managed production team, program budgets, logistics and supervise script and content. Headliner is on the Move!
  • Headliner Magazine
    Director Of Integrated Marketing
    Headliner Magazine Jan 2017 - Dec 2019
    London, Gb
    Manage North American marketing, events and sales and host an international radio podcast interviewing upcoming and established singer-songwriters and producers.
  • Headliner Magazine
    Director Of Brand Strategy
    Headliner Magazine Jan 2012 - Dec 2016
    London, Gb
  • Gte Agency
    Vp, Director Of Event Operations
    Gte Agency Feb 2021 - Sep 2022
    Oversaw ideation, production and execution of all events, manage company strategy and lead all business development efforts for experiential and promotional staffing agency. I also manage a team of four event producers executing over $4 million in activations per year with iconic brands like Seagrams, Hulu, Budweiser, Disney, Netflix, Universal Music and various cannabis brands.
  • Gte Agency
    Director Of Business Development
    Gte Agency Dec 2019 - Feb 2021
    I oversaw the launch GTE’s new OOH and Digital Advertising division and built a virtual event team when in-person events and trade shows were prohibited.
  • Connect Media Group
    Vp, Director Of Business Development
    Connect Media Group Jun 2021 - May 2022
    Oversaw new business development, created marketing materials, managed accounts and spearheaded social media outreach for LED truck, projections and experiential agency.
  • Mhx Models + Talent
    Vp, Director Of Business Development
    Mhx Models + Talent Apr 2012 - Dec 2019
    Helped launch new staffing agency designed to provide promotional talent specifically for mobile tours, trade shows and events and increased sales in first year by 20% and second year by 35%.
  • Marketinghawk, Llc
    Owner/Executive Producer
    Marketinghawk, Llc Sep 2009 - Dec 2019
    Oversaw creation, management and production of hundreds of innovative experiential marketing and digital campaigns over the last 15 years that take the brand's message directly to the consumer where they live work and play. Specializing in consumer engagement marketing, branding, digital and OOH I've worked with Fortune 500 companies, television networks, movie studios, fashion, fragrance and beauty houses, media agencies and cannabis dispensaries, tech providers and distributors.
  • Encompass Media Group
    Sr. Vp, Director Of Experiential Marketing
    Encompass Media Group Sep 2008 - Sep 2009
    Long Island City, Ny, Us
    Manage multi-city mobile marketing campaigns for clients such as HBO, Polo/Chaps, Washington Mutual, TV Guide, MSNBC and Ritter Sport Chocolate.
  • Encompass Media Group
    Director Of Production
    Encompass Media Group Apr 2007 - Sep 2008
    Long Island City, Ny, Us
  • Mirrorball
    Senior Event Producer
    Mirrorball May 2006 - Apr 2007
    New York, New York, Us
    Managed multi-city mobile marketing campaigns for Heineken, Amstel Light, Dos Equis and Organic Valley Foods.
  • Grow Marketing
    Senior Event Producer
    Grow Marketing Jun 2004 - May 2006
    San Francisco, Ca, Us
    Managed multi-city marketing tours and promotions for Firefly Mobile and Jamba Juice.
  • Fox Cable Networks
    Integrated Marketing Manager
    Fox Cable Networks Jul 2001 - Jun 2004
    Oversaw broadcast and event promotions for the Speed Channel, Soccer Channel, NASCAR on Fox and the NFL on Fox
  • Cbgb
    Producer/Talent Booker
    Cbgb Jan 1999 - Dec 2002
    Us
    Produced, booked and hosted bi-weekly showcase for national, signed and local singer-songwriters including Norah Jones, Jessie Harris, David Yazbek, and Richard Julian. In addition to the bi-weekly shows. I also produced bi-annual tribute performances to iconic artists like Lou Reed, David Bowie and Joe Jackson sponsored by WFUV radio and the Village Voice benefitting local non-profit organizations like Columbia-Presbyterian Hospitals Children's AIDS Center, Road Recovery and the Bowery Mission.
  • Bmg - The New Music Company
    Inegrated Marketing Manager - International
    Bmg - The New Music Company Jul 1999 - Jul 2001
    Berlin, Deutschland, De
  • Southside Artist Management
    Artist Manager
    Southside Artist Management Jan 1997 - Dec 2000
    Managed careers and oversaw tours, recording, marketing and booking for signed bands, artists, composers and musicians including Capitol Records recording artist Block, Tony winner David Yazbek, the English Beat and Dave Wakeling and award winning trumpeter Todd Horton. Also provided independent radio promotion, retail marketing and tour support for labels like Arc21, Capitol Records, Universal Records, Verve Music Group, WAR Records, Warner Brothers Records.
  • Universal Music Group
    Director Of College Marketing And Radio Promotion
    Universal Music Group Jul 1995 - Jun 1999
    Santa Monica, California, Us
  • Universal Music Group
    Studio Manager/Recording Engineer
    Universal Music Group Aug 1993 - Jul 1995
    Santa Monica, California, Us

Will Hawkins Education Details

  • Fordham University
    Fordham University
    English
  • Baruch College
    Baruch College
    Entertainment Marketing
  • Scarsdale High School
    Scarsdale High School

Frequently Asked Questions about Will Hawkins

What company does Will Hawkins work for?

Will Hawkins works for Shiraz Creative

What is Will Hawkins's role at the current company?

Will Hawkins's current role is Senior Business Development Specialist.

What schools did Will Hawkins attend?

Will Hawkins attended Fordham University, Baruch College, Scarsdale High School.

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