Since kicking off my professional journey, I've been a pivotal part of ThinkStory. In my role as Business Director, I've been hands-on with everything—right from the nitty-gritty of strategising to the actionable elements of design, production, and marketing.At ThinkStory, our invigorating marketing agency, my core aim is to empower businesses to excel in their digital and marketing endeavours. Over the years, we've collaborated with a diverse range of clients, each with their own unique ambitions and requirements. Maximising impact on their financial performance has always been our endgame, made possible by our solutions-oriented approach.Our clients are the cornerstone of our achievements. By crafting and executing potent marketing narratives and strategies, we've managed to enhance customer engagement and digital visibility, among other things. Each triumph stands as a testament to our dedication in delivering resonating strategies.Naturally, the journey hasn't been without its hurdles. Collaborating with individuals from a range of cultural heritages and across varied time zones has required adaptability and pinpoint focus. Upholding the highest quality of work, irrespective of geographical or cultural differences, has been an enlightening and fulfilling experience.My ethos at ThinkStory centres around honesty, transparency, and an open-door policy. I love being able to work alongside our clients, rethinking complicated issues and developing successful outcomes. Every day presents a fresh opportunity to innovate, create, and help our clients script their own stories of success.

Since September 2021, I've been working as the agency head for ThinkStory on various Sage spotlight production shoots across South Africa. This exciting collaboration with Sage Accounting was multifaceted and engaging.My responsibilities were comprehensive, covering client liaison, production, and directing. Organising people, hiring contractors, and ensuring a seamless production experience were all part of my daily tasks. I was actively involved in organising video, stills, and written Sage Customer Success Stories, adding a creative touch by suggesting new marketing ideas and strategies.Our work with Sage wasn't just about creating content; it was about building connections. The impact we made helped Sage establish relationships with new clients and connect more deeply with existing ones. Each production shoot, each success story became a pathway to enhancing Sage's customer relationships.The challenge of working with a multinational organisation added a layer of complexity. Being able to adapt quickly and implement new decisions precisely was essential. The fast-paced environment required careful planning, coordination, and a bit of that solutions-oriented magic that I love bringing to my work.Infusing the project with my characteristic blend of fun and transparency, I relished the intricate problem-solving that ensured the success of every production shoot. The collaboration with Sage was more than a series of tasks; it was a creative journey that allowed us to deepen Sage's connection with its market, one production at a time.

Since 2021, my team at ThinkStory and I have been collaborating with Barrow, a forward-thinking commercial real estate company operating in Johannesburg, South Africa, as consultants. Tasked with rethinking their approach to digital marketing, our efforts covered everything from brand messaging strategy to digital strategy and website overhaul. The mission was to bring Barrow into the 21st century and help them recover from the downturn of commercial real estate brought on by Covid-19.Our consultancy involved pitching, planning, and presenting new and fresh marketing ideas when needed. We worked closely with Barrow's team to ensure the strategies aligned with their heritage while infusing a modern flair. The recovery, innovation, and growth of Barrow in a challenging era were always at the forefront of our endeavours.The collaboration with Barrow yielded triumphant results. We managed to significantly boost their online presence, adding tangible value for stakeholders and propelling them effectively into the digital space. Our efforts played a key role in achieving a near 100% occupancy rate, a clear testament to the efficacy of our strategies.Challenges were part of the journey, especially when working intimately with the EXCO level. The task of ensuring synergy between various members regarding ongoing projects and the initial challenge of a company virtually invisible in the digital space required determination and innovation. These hurdles were navigated with a solutions-oriented mindset and successful collaboration.I approached this consultancy with Barrow with a blend of fun, honesty, and transparency. My love for solving complex problems, ensuring success for clients, and the rewarding growth we've seen in Barrow's digital journey reflect the values and effectiveness of our consulting partnership. It's been an inspiring experience, demonstrating what can be achieved through creative thinking and strong collaboration.