● Lead video production and content marketing efforts for major clients across government, retail, health, and CPG.● Manage creative execution of U.S. Army digital marketing efforts, including 2023 rebranding and launch of “Be All You Can Be” campaign. In SEP 2024, client exceeded 55,000 recruitment goal for first time in two years.● Oversee creative development of 12+ creatives by standing up content and engagement strategies, providing content feedback, monitoring changes, tracking… Show more ● Lead video production and content marketing efforts for major clients across government, retail, health, and CPG.● Manage creative execution of U.S. Army digital marketing efforts, including 2023 rebranding and launch of “Be All You Can Be” campaign. In SEP 2024, client exceeded 55,000 recruitment goal for first time in two years.● Oversee creative development of 12+ creatives by standing up content and engagement strategies, providing content feedback, monitoring changes, tracking results, and spearheading communication with clients and agency partners. ● Co-lead Real-Time Content team focused on quick-turn, trend-based, top-of-funnel prospect awareness. Real-Time content consistently ranks top-performing year over year, accounting for more than 3M video views in 2024.● Track and evaluate key performance indicators (KPIs), including direct team’s 30M videos views, 20K website visits, 5K high-value actions, and 1,000+ applicants across YouTube and Instagram on brand/client campaigns. Show less

● Founded and scaled a creative content consulting agency providing management, editing, and content creation/strategy.● Directed and edited a 4X nationally awarded campaign video.● Implemented and executed client’s social strategy leading to company nomination for ‘Best Social Presence in Chicago’.● Utilized Facebook Ad Manager for an average of 3x social media reach, 300% follower growth for 5+ clients.● Increased follower-to-client conversions to exceed client’s marketing… Show more ● Founded and scaled a creative content consulting agency providing management, editing, and content creation/strategy.● Directed and edited a 4X nationally awarded campaign video.● Implemented and executed client’s social strategy leading to company nomination for ‘Best Social Presence in Chicago’.● Utilized Facebook Ad Manager for an average of 3x social media reach, 300% follower growth for 5+ clients.● Increased follower-to-client conversions to exceed client’s marketing goals for B2B and B2C accounts● Earned local and national media placements - The Associated Press, The Today Show, Martha Stewart Living, The Chicago Tribune, Illinois REALTORS Magazine, and more Show less

● Curated real-time copy, video, and branding for Facebook, Twitter, and Instagram for 7+ professional and collegiate teams.● Identified and implemented a new digital monetization strategy, yielding $200K+ revenue and 3 new digital-only sponsorships.● Supervised a team of 2 video producers to increase social media metrics to 2M+ first-year views.

● Produced and developed video news content for digital and over-the-top (OTT) platforms● Supervised daily newsroom operations and 10+ staff ● Guided team through company transition during $35M acquisition by E.W. Scripps● Grew Facebook likes from 65K to over 400K in 12 months after acquisition

Co-­anchored full-length TV news broadcast. Investigated local, breaking news stories in the as live field reporter. Created video packages using Avid. As web editor, posted news stories to web, updated social media pages and assisted reporters/producers with information gathering.

Co­-hosted hour-long sports broadcast shows "The 5th Down" and "Salute Your Sports" weekly. Wrote and produced for various other radio shows, interviewed and turned audio packages on city and campus newsmakers or sports figures and called play-­by-­play University of Missouri athletic events.

Covered local college and high school sports while turning stories for next day's paper.