Who is Matt Moreno? Overview
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Matt Moreno is listed as Creative Director (Video) at Rate, based in Chicago, Illinois, United States. AeroLeads shows a matched LinkedIn profile for Matt Moreno.
Matt Moreno previously worked as Senior Video Producer, Managing Supervisor at Fleishmanhillard and Creative Director Consultant / Founder at Downfield Media. Matt Moreno holds Bachelor'S Degree, Mass Communication/Media Studies from University Of Missouri-Columbia.
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Profile bio
About Matt Moreno
Award-winning, data-driven Creative Video Director with 15+ years of experience delivering tangible outcomes through innovative storytelling and video production. Accomplished in content marketing, creative direction, content strategy, social media management, video editing, team leadership, and more. Passion for storytelling. Background in government, sports, real estate, education, CPG, and more. Recognized for market-influencing video production.Currently serving as Senior Producer at FleishmanHillard, overseeing the creative output of production staff and leading the Real-Time, quick-turn creative team. Experience in staff management; creating, editing, and reviewing photos and video content; and developing new engagement strategies to maximize brands' social media reach.Previously served as Digital Content Assistant at Bally Sports Midwest, executing nightly management of social media platforms for 7+ professional and collegiate teams, resulting in the identification of a new digital monetization strategy yielding $200K+ revenue + 3 new digital-only sponsorships.As Senior Editor & News Anchor at Newsy, produced and developed video news content for digital and over-the-top (OTT) platforms, supervised daily newsroom operations and 10+ staff.Obtained a Master of Science in Business Journalism from Arizona State University and a Bachelor of Arts in Communication from the University of Missouri. Proficient in Adobe Creative Suite (Premiere, Photoshop, Lightroom), Google Analytics, Sprout Social, Facebook Business Manager, LinkedIn Ads Manager, Cision PR Newswire, and AP Style.
Listed skills include Social Media, News Writing, Editing, Ap Style, and 48 others.
Current workplace
Matt Moreno's current company
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Rate
Website
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10 roles · 16 years
Matt Moreno work experience
A career timeline built from the work history available for this profile.
Senior Video Producer, Managing Supervisor
Current- Lead video production and content marketing efforts for major clients across government, retail, health, and CPG.
- Manage creative execution of U.S. Army digital marketing efforts, including 2023 rebranding and launch of “Be All You Can Be” campaign. In SEP 2024, client exceeded 55,000 recruitment goal for first time in two years.
- Oversee creative development of 12+ creatives by standing up content and engagement strategies, providing content feedback, monitoring changes, tracking… Show more
- Oversee creative development of 12+ creatives by standing up content and engagement strategies, providing content feedback, monitoring changes, tracking results, and spearheading communication with clients and agency.
- Co-lead Real-Time Content team focused on quick-turn, trend-based, top-of-funnel prospect awareness. Real-Time content consistently ranks top-performing year over year, accounting for more than 3M video views in 2024.
- Track and evaluate key performance indicators (KPIs), including direct team’s 30M videos views, 20K website visits, 5K high-value actions, and 1,000+ applicants across YouTube and Instagram on brand/client campaigns..
Nov 2021 - Present
Creative Director Consultant / Founder
Current
Downfield Media
- Founded and scaled a creative content consulting agency providing management, editing, and content creation/strategy.
- Directed and edited a 4X nationally awarded campaign video.
- Implemented and executed client’s social strategy leading to company nomination for ‘Best Social Presence in Chicago’.
- Utilized Facebook Ad Manager for an average of 3x social media reach, 300% follower growth for 5+ clients.
- Increased follower-to-client conversions to exceed client’s marketing… Show more
- Increased follower-to-client conversions to exceed client’s marketing goals for B2B and B2C accounts
Dec 2019 - Present
Digital Content Producer
- Curated real-time copy, video, and branding for Facebook, Twitter, and Instagram for 7+ professional and collegiate teams.
- Identified and implemented a new digital monetization strategy, yielding $200K+ revenue and 3 new digital-only sponsorships.
- Supervised a team of 2 video producers to increase social media metrics to 2M+ first-year views.
Aug 2016 - Aug 2021
Senior Editor / On-Camera Anchor
- Produced and developed video news content for digital and over-the-top (OTT) platforms
- Supervised daily newsroom operations and 10+ staff
- Guided team through company transition during $35M acquisition by E.W. Scripps
- Grew Facebook likes from 65K to over 400K in 12 months after acquisition
Nov 2012 - Aug 2016
Anchor/Reporter/Web Editor
Co-anchored full-length TV news broadcast. Investigated local, breaking news stories in the as live field reporter. Created video packages using Avid. As web editor, posted news stories to web, updated social media pages and assisted reporters/producers with information gathering.
2010 - May 2013
Anchor/Reporter/Producer
Co-hosted hour-long sports broadcast shows "The 5th Down" and "Salute Your Sports" weekly. Wrote and produced for various other radio shows, interviewed and turned audio packages on city and campus newsmakers or sports figures and called play-by-play University of Missouri athletic events.
Aug 2009 - May 2013
Reporter
Covered local college and high school sports while turning stories for next day's paper.
Apr 2011 - Nov 2012
Campus Representative
Apr 2012 - Aug 2012
Assistant Producer
May 2010 - Aug 2010
2 education records
Matt Moreno education
Bachelor'S Degree, Mass Communication/Media Studies
Master'S Degree, Business Journalism
FAQ
Frequently asked questions about Matt Moreno
Quick answers generated from the profile data available on this page.
What company does Matt Moreno work for?
Matt Moreno works for Rate.
What is Matt Moreno's role at Rate?
Matt Moreno is listed as Creative Director (Video) at Rate.
Where is Matt Moreno based?
Matt Moreno is based in Chicago, Illinois, United States while working with Rate.
What companies has Matt Moreno worked for?
Matt Moreno has worked for Rate, Fleishmanhillard, Downfield Media, Bally Sports Midwest | Bally Sports Kansas City | Bally Sports Indiana, and Newsy.
How can I contact Matt Moreno?
You can use AeroLeads to view verified contact signals for Matt Moreno at Rate, including work email, phone, and LinkedIn data when available.
What schools did Matt Moreno attend?
Matt Moreno holds Bachelor'S Degree, Mass Communication/Media Studies from University Of Missouri-Columbia.
What skills is Matt Moreno known for?
Matt Moreno is listed with skills including Social Media, News Writing, Editing, Ap Style, Storytelling, Avid Newscutter, Breaking News, and Facebook.
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