• Leadership and Strategy: Direct the A&R department, aligning its strategic goals with the• company's overarching vision.• Talent Acquisition: Identify, scout, and secure contracts with new artists to build a successful and• dynamic roster.• Artist Development: Collaborate with signed artists to foster their musical careers, which includeschoosing songs and producers and overseeing the creative process.• Relationship Management: Establish and sustain productive relationships with artists, managers,• producers, radio/TV stations, press and other key industry stakeholders.• Cross-Departmental Collaboration: Work in tandem with the marketing, sales, and promotion teams• to guarantee successful artist launches and promotional campaigns.• Budget Management: Manage the A&R department's budget to ensure optimal allocation of• resources, focusing on maximizing artist development and return on investment.• Industry Representation: Act as a representative of David Gresham Records at various industry• events, enhancing the label's network and professional standing.• Artist Signings: The number of successful new artist signings per year.• Commercial Success: Streaming & radio chart performance and commercial success of projects• released.• Roster Development: Measurable growth in the development and diversity of the artist roster.• Financial Return: Return on investment from A&R initiatives and project expenditures.• Reputation and Networking: Expansion and enhancement of the label's reputation and industry• network.

Lead and support the A&R Department via a variety of tasks, functions, and workflows, including but not limited to: •Devising of research led strategy to sign and acquire new business for Sheer under the guidance of the A&R manager and in collaboration with the broader Sheer and Downtown Music Services leadership team. • Hunting of potential clients and closing deals in collaboration with the A&R manager ξ Assist in drafting pitch proposals and presentations •Assist in A&R meetings with managers, clients and customers in South Africa and neighbouring countries. Conduct A&R research under the guidance of the A&R manager on markets and genres to target, •Generate a monthly A&R report, and document/database maintenance in the weekly work report •Coordinate/manage departmental workflows, including advance requests and approvals ξ Assist in contract management and the updating and maintenance of client works related to copyright administration and royalties’ management. •Act as a liaison to the major DSPs (including Apple Music, Spotify, YouTube, Tik Tok et al) to promote Sheer repertoire, Coordinate streaming playlist creation and maintenance•Act as a liaison to the major broadcasters in radio and TV (including SABC, MultiChoice, commercial and community broadcasters et al) to promote Sheer repertoire. Act as the focal point of contact for Sheer for client related A&R queries to the relevant CMOs and PROs•Represent Sheer at any industry events including workshops and music conferences in South Africa and neighbouring countries. Assist the creative and licensing team with various seasonal campaigns and special projects. Proactively identify sync opportunities in collaboration with the creative and licensing department •Create new release notifications in collaboration with A&R department to initiate projects ξ Assist the income tracking team with relevant and updated client information for global notifications

•Establish and build relationships within the media industry and all other relevant stakeholders.•Maintaining brand image, ensuring that Y is represented positively and in a professionalmanner in all spaces. Enhance visibility of the brand on all platforms both internal and external.•Manage all PR queries and implement and devise a plan of action for all PR strategies in linewith company objectives. Constantly communicate all key messages to media and influencers.•Establish and build relationships within the media industry and all other relevant stakeholders.•Ensure that Y is kept top of mind with all major stakeholders, this includes promotion of thebrand on TV, print and digital.• Establish credible relationships within the media broadcasting and entertainment industry.• Curate and maintain a data base of all media contacts, ensuring that they have contact with them and position Y as a priority when required for media exposure.• Positioning and ensuring exposure of the brand on all platforms, this includes TV, print anddigital.• Position and market of all Y talent (DJs) both internally and externally, that is ensuring that they are seen at the right events and are engaged on social media platforms, arranging interviews on relevant platforms.• Maintaining brand image, ensuring that we are represented positively and in a professional manner in all spaces.• Manage all public relations matters and or queries as it arises.• Ensure PR strategies are implemented.• Disseminate content, communication and responses on behalf of the organisation once approved by management. Identify social trends and opportunities to use and/or capitalise on them.• Carry out any other PR related functions as and when required.• Ensure that consistent brand PR activities are executed. e.g monthly press releases or industrycommunication around brand positioning.• Ensure the visibility of the brand increases month on month.

Assist to deliver outstanding marketing programs for Skhandaworld Music and create a voice in urban culture through our artists and campaigns.• Marketing plan which emphasis on powerful pre-launch phases to maximize commercial impact.• Work closely with the label – A&R/Digital/Press/Promotions/Sales etc. to deliver connected and cutting-edge strategies across the business• Make crucial decisions regarding the label’s investment in artists in the context of a business characterised by high risk and reward.• Work with Managing Director and Finance Director to develop and build robust sales versus spend models that can inform short and long term campaign planning and execution.• Plan multi-platform advertising campaigns with the media agency, to effectively utilise the budgets of each release.• Devise effective and innovative digital campaigns in conjunction with the digital marketing team• Work closely with the commercial team to undertake operational and creative responsibility for the e-Commerce programme• Develop and initiate innovative ideas for merchandising opportunities.

Creating and managing proactive and reactive communications from planning to execution. Deliver innovative communication strategies and campaigns that improve the reputation of the artist with media. Focuses on single and album releases roll out plans, which includes promo, radio sample and TV sampling. Directing single/ album media campaigns and establishing relationships with print, radio, TV and broadcast journalist and/or third-party group contacts.Building media lists and maintaining relationships with South African and Sub African media. Dealing with inquiries from the public, the press and related organizations for Universal Music Group Africa. Planning, implementing and measuring campaigns in line with proposition and in accordance to pre-set campaign targets. This process involves the analysis of the results from such campaigns.Implementation of the communication plan in line with the marketing strategy in order to reach the required target market.

Responsible for booking live performances including concerts, gigs, tours, radio and TV performances for artists, bands.Developing the musicians' or artists' career with regard to their live performance.

Responsible for maintaining the image of Cashtime Life and gaining publicity and disseminating information to members of the press and any other media representatives.Preparing, writing and distributing press releases, handling media queries and constantly liaising with journalists and other media contacts.Working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner.

Strategic planning of programming. Managing the on-going review and improvement of programming goals and policies (and making sure that such plans are informed by any available audience research), and addressing these within the following categories:- The overall station identity and definition of target audience.- The choice of content, format, show structure, presentation style, mood, music genre, continuity. - Rules pertaining to ethics and on air conduct.Implementation of programming plans.To ensure the on-going improvement of systems and strategies. The establishment of teams to produce programming for the station.Defining the roles and responsibilities within teams (decision making power).

Interviewing guests.Content creation and management.Providing information on music, weather and traffic.

Assist institution with company-wide campaigns / activation that take place within university buildings to ensure that these comply with campaign guidelines and standards.Assisting with Student Governance internal and external communications.Managing Student Representative Council events budget and activation. Writing and editing the university's electronic newsletter - duties consisted of editing each edition, proof reading articles, writing articles, researching, sourcing and formatting images.