Charlotte Shaff Email & Phone Number

Phoenix, Arizona, United States

Using past experiences as a TV promotion producer, advertising coordinator and media relations liaison, Charlotte Shaff has been helping Arizona small business owners and local nonprofits gain credibility and exposure through the media with top-notch publicity and social media services. Because Charlotte used to work in newsrooms and create promotions and teases, she understands what a reporter/producer is looking for and what their audience really wants. This is why The Media Push only focuses on niche clients with visual, innovative, intriguing and beneficial services. The Media Push is a boutique public relations agency in the Valley specializing in public relations for a host of industries including nonprofits, small business, arts and entertainment as well as healthcare organizations. One of the distinct differences you will find when working with The Media Push, should you choose to retain our services, is that we are two senior-level executives who will be exclusively handling your business. Unlike a larger agency, your work will never be handed off to a junior employee or intern. THE MEDIA PUSHwww.themediapush.com

Phoenix, Arizona, United States

Negotiated and executed added value for over $1.2 million with media partners in the form of rebate monies.Maintained exceptional client relationships with board members and development agents in 5 different markets within the QSR industry.Agency experience in implementing market-wide traffic driving promotions. Responsible for placing print ads and securing direct mail opportunities through ADVO, Valassis, NewsAmerica and daily news papers in various markets.Created and distributed press releases to all advertising mediums to gain free exposure of new products, promotions and events. Responsible for collecting and submitting added value documentation and proof of performance for over fifty (50) radio and TV stations for six (6) local SUBWAY Restaurants’ Markets. Responsible for working directly with local chapters of the American Heart Association to secure event details for annual Heart Walks.

• Promote the image and work of the Maricopa County Department of Transportation • Write and facilitate media updates, releases and newsletters in and out of MCDOT. • Coordinate, promote and supervise MCDOT public events. • Write, design, develop, edit and proof internal employee communication material.

Assisted the Media Relations team as a temporary seasonal staff member in 2002 and 2005 for the Block Party and various Bowl activities. Duties included writing press releases and media advisories, proofreading, spokesperson, game day and event day assistance with media in and outside the press box.

• Promote the station image and news through daily topicals, image and sports promotion campaigns, radio partnerships, contests, public relations and events. • Oversee and supervise internship program. • Daily production on Pro-Tools and Avid. • Brainstorm and develop concept and promotion.• Write contest rules and facilitate prizes and winner contact.• Contact and develop relations with outside advertisers and clients.• Set up talent appearances and coordinate on and off-site shoots.EMMY NOMINATED PROMOTION WRITER (Rocky Mountain Division)

• Produce daily news topicals. • Work with news to determine big and promotable stories • Produce station image promotions.• Produce public service announcements. • Organize and participate in station events and community projects. • Daily AVID editing and DAT \ ISDN audio sessions. • "Quality Control" of promotion placement on station log. • Implement new graphic looks and procedures for daily topicals.