Mel Alex, Mba Email & Phone Number

California, United States

Washington, D.C., US

San Francisco, CA, US

In this position, I created segmented and personalized email campaigns to increase engagement and usage. I met email and push channel targets and partnered with other marketing roles and the design team to develop compelling and consistent messaging and design best practices.I increased email send volume by 67% while optimizing segmentation for engagement.

As the Director of Email, I created and managed an extensive and dynamic email, SMS, referral and loyalty marketing program. I also developed and implemented email and SMS policies, guidelines and best practices across all business activities. I managed email team workflows, production capacity and the calendar. I also identified process improvements to.

I managed the development, set-up, deployment and post-launch analysis of outbound email marketing campaigns. I performed troubleshooting on relevant business rules and segmentation for each campaign; designed and coded email content. I also increased the active email subscriber list by 30% and overall list growth of 57% year over year. I also collaborated.

San Francisco, CA, US

I created outbound email marketing campaigns and managed the setup, deployment and post-launch analysis. I collaborated with individual brands and programs to develop, setup, and launch email campaigns, and I emphasized customer segmentation and contract strategy, technical setup and execution.I created and programmed an automated file transfer protocol.

I collaborated with the marketing team in implementing email marketing strategies to deliver subscriber list growth, customer retention, and increased consumer engagement and sales. I also designed and produced tests and analyzed effectiveness of email campaigns based on open, click through, conversion and unsubscribe rates. I collaborated with multiple.

Master Of Business Administration - Mba, Marketing

Bachelor'S, Sociology

Bachelor'S, African American Studies