Till graduation my entire focus was Engineering, then came the realization that engineering is not a profession, it's a way of thinking.I started my career as an action photographer for Red Bull during college, after graduation I stopped photography (as a profession not a hobby of course) as an opportunity to join Vodafone (UK Account) was realized, competing with 250 employees, exceeding all my managers' expectations, being on loan to multiple departments to train & manage top achieving teams, I realized my passion towards marketing and decided to follow my passion, I studied Marketing and started perusing a career change at the right time after acquiring the needed corporate experience.I joined Ego Comm during its start up, I created a powerful brand and an impeccable team. Using my skills to research, plan, set strategies & direct the whole agency, I got a chance to supervise projects for some of the region's top brands, celebrities & bands including: Lacoste, Dunkin Donuts, Gap, Mango, Aldo, Capital Group Properties, L'Oreal Professionnel, Kerastase, Essie, L'Oreal Paris, Ritz Carlton, Aston Martin, Jotun, Jumia and some of the region's top celebrities such as Asser Yassin, Ahmed El Fishawy, Engy El Mokkadem, SharmoofersMoving to the other side of the table I lead the marketing teams for Maxim Investment Group and GnK Group along with the rebranding and inception of GnK group (byGanz, Kiki's Beach, Mazeej Hotel etc.)A new chapter starts in 2020, launching Komplete Egypt.