Michael Parker Email & Phone Number

2024: Created askPPC.net - ask questions of your Amazon PPC data using simple English and get instant answers. e.g. "which search terms have an ACoS > 30 over the last 60 days".2023: Launched our optimised internal system, AdRazor.net, as a standalone tool. It comprehensively analyses your Amazon PPC data and makes weekly optimisation a 3 minute job. One user made £6k extra profit in 1 month by implementing just some of AdRazor's recommendations2019 onwards: After many false dawns finally cracked Amazon PPC. Reduced our ACoS to a fraction of previous level while dramatically increasing sales. Also developed systems for optimising organic Amazon rankings.2016-2019: Amazon PPC becoming increasingly more competitive and expensive. Ads that used to be profitable now needed analysing and optimising. Became increasingly frustrated at how hard that was with the Amazon systems. Set about creating our own internal systems to make things easier and faster.2016: Invited to join Amazon Vendor, where Amazon sell our products as their own. This time we accepted, after having previously turned them down.2014-16: Amazon PPC was cheap and easy (like the early days with Google)2013: Started PPC advertising on Amazon2012: "If you can't beat them, join them", so started selling on Amazon: 1 product, "inspired" very closely by the bestselling sweet gift at the time!2009-2012: Things get harder. Increasing competition especially from Amazon. Didn't think that Amazon was right for us.2003-2009: Grew A Quarter Of beyond belief.2002: Created AQuarterOf.co.uk, which became the leading online sweetshop in the UK. (I sold it in 2024)

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  University Of Lancaster

  Operational Research & Marketing