Michael Won Email & Phone Number

Aliso Viejo, CA, US

• Recruited to join a young startup as part of the founding team; grew into leadership, overhauled a toxic sales culture, and rehabilitated employee attitudes in a year which led to a 100% increase in company performance.
• Motivate teams by creating a compensation structure focused on promoting employee productivity, team morale, and company goals to drive a shared ownership of success.
• Spearheaded five product launches within three years to create broader market appeal while streamlining the sales team and negotiating lower vendor costs.
• Consolidated the sales team which boosted long-term productivity and revenue.
• Cut payroll and overhead by 50% while increasing revenue.
• More than quadrupled annual revenue from $3 million $16.4 million.

• 𝙊𝙪𝙧𝙖𝙜𝙖𝙢𝙞 │ 𝙊𝙪𝙧𝙖𝙜𝙞𝙣𝙨Build out business strategy including product design, fundraising, product mix, launch strategy, and digital and traditional marketing channels for an antimicrobial tech fabric startup.
• Consult on marketing from products shots, to website copy, and content creation.
• Facilitate the company pivot to meet consumer needs; launched a scrubs brand (Ouragins) in Q1 2023.
• Repositioned Ouragami into a “wearable skincare” brand to launch by the end of Q3.
• Create content to promote athleisure embedded with natural minerals to improve skin.
• Built a crowdfunding campaign that raised $250,000 in four months.

• Achieved the highest growth rate from company’s lowest performing sales territory while concurrently diminishing overhead by eliminating underperforming sales agencies.
• Inspired sales representatives to succeed by structuring ambitious stretch plans and helping them achieve previously unattainable goals.
• Transformed underperforming regions in 13 states by re-writing and conducting team trainings.
• Increasing annual sales by 22%.
• Served as a key marketing driver for new product ideation, testing, and development.

• Disrupted the pricing model of legacy phone carriers and maximized profit margins by utilizing a least-cost-routing method between four major telecom carriers.
• Orchestrated a marketing plan for the new internet service provider (ISP) product launch.
• Developed an aggressive and profitable pricing structure for the ISP launch.
• Challenged large incumbents such as AOL, NetZero and Earthlink with a competitive strategy.
• Negotiated new and existing vendor contracts in order to maintain long-distance calling price points.

Mba, Double Emphasis: Entrepreneurship, Leadership & Organizational Change

Bachelor Of Science (B.S.), Management