Michael Won Email & Phone Number

Aliso Viejo, Ca, Us

Recruited to join a young startup as part of the founding team; grew into leadership, overhauled a toxic sales culture, and rehabilitated employee attitudes in a year which led to a 100% increase in company performance.• Motivate teams by creating a compensation structure focused on promoting employee productivity, team morale, and company goals to drive a shared ownership of success.• Spearheaded five product launches within three years to create broader market appeal while streamlining the sales team and negotiating lower vendor costs.• Consolidated the sales team which boosted long-term productivity and revenue.• Cut payroll and overhead by 50% while increasing revenue.• More than quadrupled annual revenue from $3 million $16.4 million.• Achieved the Google Premier Partner badge issued to only the top 10% of agencies.

𝙊𝙪𝙧𝙖𝙜𝙖𝙢𝙞 │ 𝙊𝙪𝙧𝙖𝙜𝙞𝙣𝙨Build out business strategy including product design, fundraising, product mix, launch strategy, and digital and traditional marketing channels for an antimicrobial tech fabric startup.• Consult on marketing from products shots, to website copy, and content creation.• Facilitate the company pivot to meet consumer needs; launched a scrubs brand (Ouragins) in Q1 2023.• Repositioned Ouragami into a “wearable skincare” brand to launch by the end of Q3.• Create content to promote athleisure embedded with natural minerals to improve skin.• Built a crowdfunding campaign that raised $250,000 in four months.• Fulfilled 30,000 customer orders since 2020, and generated $3 million in sales with a lean team of five in operations, product development, marketing, and sales.• Secured press with appearances on Law and Order and endorsement by chef Hugh Acheson.𝙎𝙞𝙧𝙚 𝙈𝙤𝙗𝙞𝙡𝙚Came onboard after an initial product launch that was unsuccessful; facilitated a rebrand, optimized UI/UX, elevated customer acquisition, and executed an effective three month go-to-market strategy.• Built search and social marketing campaigns which boosted sales to 24% MoM MRR growth rate.• Recruited talented salespeople while restructuring operating expenses to optimize P&L.• Added a channel sales strategy to the existing direct sales approach.• Led the company to achieve “break even” in 13 months to secure next tranche of seed funding.• Hired and trained support to increase customer usage/retention; lowered churn rate to <5%.• Evaluated customer feedback to improve UI/UX, and build new features in partnership with tech team.𝘿𝙖𝙥𝙥𝙚𝙧𝙄𝙣𝙙𝙚𝙚𝙙.𝙘𝙤𝙢Launched a custom tailored clothing subscription business fueled by philanthropy to employ people in poverty.• Bootstrapped the startup and achieved a $250,000 run rate by Q3 with minimal burn.• Developed marketing and PR strategies including appearances on “Business Rockstars” radio show.

Achieved the highest growth rate from company’s lowest performing sales territory while concurrently diminishing overhead by eliminating underperforming sales agencies.• Inspired sales representatives to succeed by structuring ambitious stretch plans and helping them achieve previously unattainable goals.• Transformed underperforming regions in 13 states by re-writing and conducting team trainings.• Increasing annual sales by 22%.• Served as a key marketing driver for new product ideation, testing, and development.

Disrupted the pricing model of legacy phone carriers and maximized profit margins by utilizing a least-cost-routing method between four major telecom carriers.• Orchestrated a marketing plan for the new internet service provider (ISP) product launch.• Developed an aggressive and profitable pricing structure for the ISP launch.• Challenged large incumbents such as AOL, NetZero and Earthlink with a competitive strategy.• Negotiated new and existing vendor contracts in order to maintain long-distance calling price points.

Mba, Double Emphasis: Entrepreneurship, Leadership & Organizational Change

Bachelor Of Science (B.S.), Management