Mike Murphy

Mike Murphy Email and Phone Number

Data-Driven Marketing Leader With A 20-Year Track Record of Success Growing Revenue For Companies With Multi-Location Business Models @ PetVet Care Centers
Mike Murphy's Location
Dallas-Fort Worth Metroplex, United States, United States
Mike Murphy's Contact Details
About Mike Murphy

In marketing, there are two types of people; talkers and doers. I am the latter and this is my story.I was on my way to a microbiology degree when I landed an internship at a legendary record label and fell in love with marketing. Six months later, I tossed the lab coat aside and changed my major. While my heart is rooted in marketing, my science nerd mind is obsessed with producing measurable results. As digital marketing evolved and analytics have come to the forefront, this unique dichotomy has allowed me to identify opportunities hidden to others inside the data.From piloting an unknown band to sell over 500,000 albums on a shoestring budget to launching over 750 animal hospital websites generating an 11% lift in new clients, every step of the way I have produced results by perpetually optimizing them. My traditional marketing background allows me to forge digital strategy through the lens of omnichannel marketing. I have worked to become a trusted adviser and go-to-guy for all things marketing who also has vast experience working with the C-suite communicating plans and securing consensus. My continued success is rooted in my ability to develop new and innovative digital features and offerings that drive total customer visits and engagements, new client acquisition, and additional revenue with high ROIs. If you want to talk about marketing, music, or mustard, then feel free to contact me anytime.Areas Of Expertise: Digital Marketing, Client Acquisition & Retention, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Web and Mobile Optimization, Omnichannel Marketing, A/B & Multivariate Testing, Content Marketing, Business Intelligence (BI), Project Management, Agency & Client Relations, Team Leadership, Client Experience

Mike Murphy's Current Company Details
PetVet Care Centers

Petvet Care Centers

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Data-Driven Marketing Leader With A 20-Year Track Record of Success Growing Revenue For Companies With Multi-Location Business Models
Mike Murphy Work Experience Details
  • Petvet Care Centers
    Evp Marketing
    Petvet Care Centers Jul 2024 - Present
    Westport, Connecticut, Us
  • Deca Dental Group
    Chief Marketing Officer
    Deca Dental Group Feb 2021 - Jul 2024
    Dallas, Tx, Us
    "We recruited our CMO, Mike Murphy, from VCA Animal Hospitals, a national veterinary chain. As a director at VCA, Mike oversaw digital marketing for eight hundred locations. When we brought him in, we only had eighty locations. So even though Mike had never been the top dog in a marketing department, we assumed, correctly, that he'd be able to handle our eighty locations and propel us to eight hundred and beyond."-- Dr. Sulman Ahmed, Make Them Smile, 2024, p. 144------> Led marketing strategy growing eighty locations with half a dozen brands in Texas into Ideal Dental, a national brand with 150+ locations coast to coast.> Member of the executive leadership team that led the process resulting in a strategic investment from Blackstone in 2021.> Installed client acquisition engine to produce industry-leading KPIs for metrics including CPA, CAC, and LTV/CAC.
  • Deca Dental Group
    Vice President Marketing
    Deca Dental Group Dec 2018 - Feb 2021
    Dallas, Tx, Us
  • Vca
    Director, Digital Marketing & New Client Acquisition
    Vca Sep 2011 - Nov 2018
    Los Angeles, Ca, Us
    > Spearhead digital marketing and new client acquisition efforts for an international pet healthcare provider with 800+ hospitals. > Manage P&L for 19-member digital marketing team comprised of in-house personnel and resources from five agency partners. > Have led the launch of 700+ websites (VCAhospitals.com) on the Sitecore web content management platform producing 16.1M visits in 2017 and 39% YOY growth. > Digital marketing and client acquisition projects have grown new clients 82%, related revenue 111%, and reduced new client cost per acquisition by 52% over a three year period.
  • Ketchum Directory Advertising
    Vice President, Digital Media
    Ketchum Directory Advertising Aug 2009 - Sep 2011
    Pittsburgh, Pa, Us
    Oversaw agency’s search engine marketing services, building out offerings, processes, and teams from scratch; led development and delivery of campaigns to clients, served as digital marketing SME to provide advanced strategies and advice to staff and clients, and closely analyzed campaign data to optimize targeting and spend. > Tripled department’s revenue to $6.3M, becoming company's fastest-growing business unit.
  • Seop
    Vice President, Client Solutions
    Seop Nov 2008 - Aug 2009
    Irvine, Ca, Us
    Developed white-label service offering before joining former colleagues at KDA.
  • Wahlstrom Group
    Director, Interactive
    Wahlstrom Group Jan 2005 - Aug 2008
    Managed agency’s client’s search engine marketing campaigns and digital marketing services; served as Internet and Digital Marketing SME supporting sales, working with prospective clients, and leading new business pitches, partnered with C-Level personnel to develop ConnectToLocal, agency’s first suite of local digital marketing services, and directly managed Marketing Manager and Coordinator.> Launched Wahlstrom and Interpublic Group's first-ever paid search campaign in China, spearheading BMC Software's client acquisition efforts across North America, APAC and EMEA managing campaigns in 16 countries and 7 languages. > Grew the agency's digital service revenue from $1.5M to $14M in 3 years.
  • Los Angeles Newspaper Group
    Interactive Product Manager
    Los Angeles Newspaper Group Jan 2002 - Jan 2005
    Woodland Hills, Ca, Us
  • The Orange County Register
    Account Manager
    The Orange County Register 2001 - 2002
    Santa Ana, California, Us
  • Efront
    Internet Sales Manager
    Efront 1999 - 2001
    Paris, France, Fr
  • Columbia Records
    Marketing Manager
    Columbia Records 1992 - 1997
    Us
    Ascended from intern to Marketing Manager, working on projects and executing marketing plans producing over $33M in album sales for record label.

Mike Murphy Skills

Digital Marketing Sem Lead Generation Mobile Marketing Marketing Seo Online Marketing Digital Media Strategy Ppc E Commerce Social Media Marketing Web Analytics Advertising Online Advertising Landing Page Optimization Marketing Strategy Web Marketing Business Development Digital Strategy Local Search Integrated Marketing Email Marketing Direct Marketing Analytics Creative Direction Google Analytics Multi Channel Marketing Mobile Devices Marketing Management Management Social Media Content Marketing User Experience Search Engine Marketing Data Analysis Customer Acquisition Team Development Strategic Planning Leadership Account Management

Mike Murphy Education Details

  • University Of Connecticut
    University Of Connecticut
    Marketing
  • California State University, Long Beach
    California State University, Long Beach
    Microbiology & Marketing

Frequently Asked Questions about Mike Murphy

What company does Mike Murphy work for?

Mike Murphy works for Petvet Care Centers

What is Mike Murphy's role at the current company?

Mike Murphy's current role is Data-Driven Marketing Leader With A 20-Year Track Record of Success Growing Revenue For Companies With Multi-Location Business Models.

What is Mike Murphy's email address?

Mike Murphy's email address is th****@****ail.com

What is Mike Murphy's direct phone number?

Mike Murphy's direct phone number is +131047*****

What schools did Mike Murphy attend?

Mike Murphy attended University Of Connecticut, California State University, Long Beach.

What skills is Mike Murphy known for?

Mike Murphy has skills like Digital Marketing, Sem, Lead Generation, Mobile Marketing, Marketing, Seo, Online Marketing, Digital Media, Strategy, Ppc, E Commerce, Social Media Marketing.

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